Why Loungewear Should Be a Staple in Your Everyday Wardrobe

Gone are the days when you needed to get all dressed up to look your best. Loungewear has become the apparel of choice for many people's everyday use. 

Despite being designed primarily to wear at home, it's not unusual to see people rocking tracksuits, sweatpants, cardigans, or slip dresses while out and about. The trend isn't slowing down, either. Market Research Future reports that the loungewear market is set to grow from $7.23 billion in 2024 to $15.87 billion by 2032. With more veering toward comfort and conscious consumption, the appeal of loungewear has only grown stronger since options are diverse, stylish, and multi-purpose; there's something for everyone. 

Here's why loungewear should be a staple in your everyday wardrobe:

The rise of loungewear

Loungewear isn't new in the fashion world, but its popularity quickly skyrocketed during the Covid-19 pandemic. With more working from home, people wanted comfortable yet presentable clothing, and loungewear fit the bill perfectly. Even as restrictions lifted, the trend persisted with a new spin. Aside from wearing these staples at home, people could style them to be worn in public so they could walk out the door with little effort. 

Fashionable options arose that catered to the use of loungewear in everyday life. Pieces like leggings, matching tracksuits, sweaters, and the like have adapted to the trend through innovations, making them even more comfortable and stylish to wear in various settings. Breathable fabrics, moisture-wicking properties, heat technology, and more designs, textures, and colors have made them must-haves for a multi-faceted lifestyle. Its popularity has also coincided with the shift away from fast fashion and overconsumption. Comfortable and stylish garments that can be worn for multiple purposes rather than opting for fashion fads make loungewear appealing to conscious consumers. 

The benefits of loungewear for everyday life

Versatility

Loungewear is no longer reserved for lazy days at home; they've become great casual clothing you can wear almost anywhere. Many pieces have shifted away from being slouchy and formless and have become more elevated, featuring premium materials, chic silhouettes, or matching sets for coordination. A Barefoot Dreams cardigan shows how loungewear blends comfort and fashion; you can wear one for a night in or throw one on before you leave the house to elevate your look. The CozyChic Cable Buttoned Cardigan can be worn for dinner out or while running errands, thanks to its structure and stylish elements, but it is still cozy enough for a chill weekend on the couch. The CozyChic Lite Shawl Cardigan can be layered with other pieces when the weather is cold or add warmth without being too hot during the spring or summer. Cardigans and other loungewear items can be worn almost anywhere for almost any occasion with the right styling to complement them. For those who love soft, timeless layers, browsing green knit cardigans online can offer effortlessly cozy options that pair beautifully with both relaxed and elevated loungewear looks.

Affordable celebrity style

Many dream of raiding the closets or emulating the looks of Hollywood A-listers or the music industry's elite, but designer clothes and accessories aren't accessible to many. Loungewear has emerged as a way to steal the style of your favorite celebrities without breaking the bank. Many stars have been seen rocking casual loungewear pieces like sweaters, matching sets, and leggings when out and about, and many aren't from expensive luxury fashion houses. Brands like Lululemon and Alo Yoga have earned the stamp of approval from stars like Hailey Bieber, Jennifer Lopez, Nicole Kidman, and more. They're practical enough for daily activities while still looking cute for the paparazzi. Many celebrities with their own fashion brands have also hopped on the loungewear trend. Rihanna's Savage X Fenty line offers a wide range of loungewear staples, from hoodies to cuffed joggers to onesies. They center around exuding confidence and sexiness with a laid-back twist. Kim Kardashian also offers Skims loungewear, embodying luxury through her iconic name while still remaining affordable. Loungewear can help you channel your inner celebrity while staying within your budget and maintaining comfort.

Travel-friendly

Travel style often sacrifices fashion for comfort, but with loungewear, you can have the best of both worlds. Thanks to its versatility, loungewear is great for traveling, and you can mix and match it with other pieces in your wardrobe. You can wear a matching tracksuit for a put-together look and combine it with stylish accessories and sneakers for sightseeing or slip a sweater and sweatpants on at the hotel after a long day of thrilling activities. Our "5 Essentials You Need On Every Vacation Loungewear" post highlights how packing light clothing helps free up luggage space, and loungewear can be perfect since it has multiple purposes; you don't need to pack too much if you have pieces that can be used anywhere. It is also the ideal attire for airplanes and airports. Loungewear pieces aren't so pajama-like that they look strange to wear in public, but they provide equal comfort, perfect for long flights or waiting at the airport.

Bal Harbour Shops Debuts Online Shopping With 1965 Collection

Annabella Pardo

Photo credit Andres Oyuela @balharbourshops

Bal Harbour Shops, the iconic luxury shopping destination, is making its mark online with their 1965 Collection–a capsule of limited-edition merch that pays homage to the brand's over half-century history. Adorned with Bal Harbour Shops' iconic insignia and address, resplendent in their unmistakable signature font. This collection is a heartfelt tribute to its storied legacy of unapparelled style while the endeavor of launching online shopping is a nod to their commitment to ever-evolve. With 25 brands and growing featured on BalHarbourShops.com, this e-Commerce feature allows customers who hold the Shops near and dear to now be able to access the Shops from anywhere in the world.

Photo credit Andres Oyuela @balharbourshops

Since its establishment in 1965, Bal Harbour Shops has consistently been the premier destination for luminaries, Hollywood celebrities, and the elite alike. Its legendary restaurants have witnessed the forging of momentous deals, while cherished memories have been cemented in the hearts of generations. The lush corridors have, since the birth of the Shops, served as the playground for the greatest luxury brands in the world.

Photo credit Andres Oyuela @balharbourshops

Since it’s official drop on Thursday, October 26th at 7am exclusively online at BalHarbourShops.com, the 1965 Collection lineup includes an array of unisex sporty chic pieces from a crew neck sweatshirt and tapered joggers to dad caps and short and long-sleeve tees. Available in black and pristine white, the pieces are sure to be highly sought-after collectibles.

Photo credit Andres Oyuela @balharbourshops

"The 1965 Collection is our way of sharing a piece of our legacy. We feel that those who love and frequent Bal Harbour Shops–past, present, and future–are the very threads that make up the fabric of our rich heritage; so designing something that gives our loyal shop-goers a piece of our DNA felt like a perfect fit. We hope when wearing the iconic pieces from this collection you will feel connected to us from wherever you are and find delight in whatever it is that Bal Harbour Shops means to you." says Carolyn Travis, Head of Marketing and Media.

Photo credit Andres Oyuela @balharbourshops

For those in the know, this new offering is designed to evoke cherished memories and serve as a wearable ode to those who consider the idyllic Bal Harbour Shops their favorite place.  For those seeking the ultimate indulgence, the “1965 Collection” bespoke gift sets await right in time for the holiday season, delivered in custom-designed Bal Harbour Shops gift boxes. 

Sizes in the 1965 Collection run from XS to XL, with pieces in the collection ranging from $55.00 to $225.00. 

Photo credit Andres Oyuela @balharbourshops

• 1965 sweatshirt offered in black 

• 1965 sweatpants offered in black

• 1965 sweatshirt/sweatpants gift sets offered in black

• 1965 short-sleeve tee and long-sleeve tees offered in white/black, black/black, white/white

• 1965 short-sleeve and long-sleeve tee gift sets offered in white/black, black/black, white/white

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The Hottest Looks For Your Next Pickleball Match By AVI

Annabella Pardo

It’s 2023 and Pickeball is one of the fastest growing sports nationwide. There’s a very likely chance you’ve already been playing for a while or have invitations from friends to join this oh so popular and social sport. With any social gathering there is always one pressing question to address, What will you wear?!

AVI was founded in Miami and focuses on one simple but important principle: elevating niche sports like Pickleball by creating the exceptional apparel athletes and enthusiasts deserve.

Photo via @aviathletics

AVI was founded by their namesake, Avi (you might also notice his handsome dog, Baker, on the site). Avi grew up playing tennis, competing at a collegiate level. But when he discovered Pickleball, he put down the racquet and picked up a paddle. It’s this background that allows him to understand the sport and the community that’s grown around it. He believes that everyone who shares his love for Pickleball— from professional athletes to casual enthusiasts— deserves well-constructed, expertly designed clothing made just for their sport. It’s a belief that carries through to everything AVI does, and it’s why Avi created the first clothing line with Pickleball specifically in mind.

Photo via @aviathletics

AVI only creates clothing and apparel that exceed standards for aesthetic and performance. This is clothing that looks and feels good, with zero compromise.

Photo via @aviathletics

AVI develops and sources innovative materials that are designed to work with your body, especially when you’re most active. These clothes are meant for motion, and are durable to hold up even in high-intensity moments.

Photo via @aviathletics

AVI draws inspiration from contemporary fashion and minimalism, as well as classic sportswear design. The clothes are designed to look just as good off the court as they do in motion.

Photo via @aviathletics

AVI carefully selects every material used in the construction of their apparel. Their clothing is designed to provide an exceptional experience: from the all-day comfort of the fabric, to unique materials that move with you.

AVI take steps to ensure that their partners practice fair and equitable labor laws. That means safe working environments, fair pay, and fair treatment. They believe in the importance of a healthy planet. Which is why they only source materials and manufacturing from those who believe the same and follow strict environmental policies. AVI does everything they can to minimize their carbon footprint. Their partners minimize their waste and water use, and they use recyclable materials whenever possible.

Shop their latest collections at AVIathletics.com and follow @aviathletics for the hottest looks on and off the court.

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The "IT" Travel Bag For This Winter Season

Annabella Pardo

My Style Bags , are putting the "IT" in Italy, these luxury (and personalized) travel bags are great for this holiday season whether for you or a gift to your favorite Wanderluster.

Photo via @mystylebagsofficial

My Style Bags, is a Milanese company specialised in the design of travel bags, handbags and accessories. Renowned for the high quality of its products, My Style Bags can personalise each item with embroidered initials, names or logos.

Thanks to the collaboration between Lorenza and Giuseppe Bellora with Stefano Donadel Campbell, My Style Bags is synonymous of Made in Italy, combining refined design, attention to detail and materials of the highest quality. My Style Bags products' personalisation using embroidery, renders each item exclusive enabling you to express your own style and personality.

Photo via @mystylebagsofficial

For The Mountains HARVARD TRAVEL 55X57X22

A travel duffel bag must have specific features to meet the needs of travel addicts, and the Harvard Travel model has all the makings of one. Compared to the Harvard Large model, it offers the possibility of taking advantage of the practical compartment on the bottom, designed as a shoe holder and for this purpose specially lined inside with waterproof material. Because of their versatility and simple style, the Harvard Travel bags suit the tastes and needs of men and women: they are available in canvas or raw linen in different two-tone variations. Lined on the inside with cotton, they house practical pockets, while on the outside hammered leather details stand out. Finally, a functional accessory is the adjustable, chromatically coordinated shoulder strap.

Photo via @mystylebagsofficial

For The Alps Train Voyage BOSTON LARGE PINSTRIPE

Pure wool, internal cotton coating. Details in light leather leather and light denim, adjustable shoulder strap in denim fabric, internal pocket, zip closure.

Photo via @mystylebagsofficial

For The Beauty Essentials BEAUTY BOSTON PINSTRIPE

Pure wool, waterproof internal coating. Details in light leather leather and denim, internal pocket, zip closure.

Photo via @mystylebagsofficial

For The Perfect Christmas Match HARVARD LARGE GSTAAD

Pure wool, internal cotton coating. Leather details in light leather color, adjustable shoulder strap in cotton ribbon, internal pocket, zipper closure

Photo via @mystylebagsofficial

For The Family Visits HARVARD LARGE ST. MORITZ

Pure wool, internal cotton coating. Leather details light leather, adjustable shoulder strap, internal pocket, zip closure.

Photo via @mystylebagsofficial

For The Travel Necessities BEAUTY BOSTON ST. MORITZ

Pure wool, waterproof internal coating. Chamois details and light leather leather, internal pocket, side handle in cotton ribbon, zipper closure.

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Martini & Rossi® Present A Joyous Collaboration And Contest With Famed Photographer Greg Williams

Annabella Pardo

Martini & Rossi capture the joy of friendship as people reunite across the world. The iconic aperitivo brand joins forces with legendary photographer Greg Williams to capture a historic moment in time for future social reunions.

Photo Credit to MARTINI & ROSSI® X Greg Williams

MARTINI®, the world’s leading vermouth brand and photographer Greg Williams are coming together to curate a once in a lifetime digital photography series of friends reuniting. Friends are being asked to submit images of their in-person gatherings as people hope to safely reunite and create a truly unique moment in time.

 To inspire people to capture their own moments of reconnection, Williams, admired for his reportage-style images, will launch the series with a collection of photographs in celebration of friendship, featuring his wife, fashion model, Eliza Cummings. Centered around a typical Italian aperitivo hour in the early evening sunshine, the scene depicts the group catching up over ‘cicchetti’ or snacks in Italian and enjoying the delicious taste of MARTINI & ROSSI Fiero and tonic.

Photo Credit to MARTINI & ROSSI® X Greg Williams

As someone who regularly captures leading talent, Williams is famous for his ability to take authentic, candid, and relaxed portraits of his subjects. To help people less confident with photography, Williams has created a video guide on how to capture unforgettable moments with friends using just a smartphone. Accessible via his and the MARTINI Instagram page, the guide includes tips on composition, lighting, making your subjects feel at ease, the importance of storytelling, and more, all done in Williams’ signature relaxed tone and style.

 As part of curating the digital gallery, MARTINI & ROSSI and Williams will be choosing four people to have a once in a lifetime opportunity to be photographed remotely with their friends by Williams himself, using emerging new technology.

Photo Credit to Greg Williams

Victoria Morris, Vice President of MARTINI & ROSSI, comments: “At MARTINI & ROSSI, we understand the importance of time spent with friends, it’s been at the very heart of our brand since it was founded by three friends over 150 years ago. We’ve all missed meeting with friends over the past year but as we look forward, we can start to think about how we can enjoy those incomparable face-to-face moments with the ones we love. Through our promotion with Greg Williams, we want people to celebrate reconnecting and help us capture this extraordinary moment in time.”

 Greg Williams adds, “The past year has been tough, and I’ve certainly missed being able to hang out with my friends, that’s why I’m so pleased to be partnering with such an iconic brand as MARTINI & ROSSI on this project. I describe myself as a candid photographer, capturing images in-the-moment, and as friends start to meetup there are going to be so many opportunities to take beautiful shots.

Photo Credit to Greg Williams

He continues; “You’re most relaxed when you’re with your closest friends and when you haven’t seen those people for quite some time, the emotion and excitement can come through in an image that can be kept forever. I am excited to be curating a digital gallery of the best images and to see the joy as friends come together”.

To be in for a chance to be featured in the gallery and of winning a once in a lifetime opportunity to be photographed with friends by Greg Williams, people can submit their photographs to #MARTINIMoments on Instagram.

Photo Credit to MARTINI & ROSSI® X Greg Williams

Full terms and conditions can be found Here.

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Nordstrom Celebrates Golden Goose's 20th Anniversary

Annabella Pardo

“NYC: Tolerant of your beliefs, judgemental of your shoes.” As Fashion Week is upon us, it is time to revamp our sneaker collection in preparation of the new and glorious Fall season.

Nordstrom is partnering with Golden Goose to celebrate its 20th Anniversary with an exclusive pop-up shop at its Nordstrom NYC Flagship as part of its revolving Center Stage platform.

Photo Credit: Jack Koto for Nordstrom

The pop-up, running from August 30 to September 19, invites customers to step into the Golden Goose universe and features the global preview of the brand’s newly launched Golden Collection of ready-to-wear and accessories for women and men and its Archive Collection consisting of four reissues of iconic sneaker styles. In addition to the NYC Flagship, the Golden Collection will also be available at Nordstrom.com and select stores.

Photo Credit: Jack Koto for Nordstrom

“The Golden collection is a timeless wardrobe, inspired from the past, lives in the present, and has eyes on the future. Garments that embody the values we praise and share: love, family, passion, authenticity, positivity and success” says Silvio Campara, CEO of Golden Goose. 

The collection epitomizes Golden Goose’s values and the deepest essence of its DNA: Timeless, Uniqueness, Craftsmanship, and Lived-In.

Photo Credit: Jack Koto for Nordstrom

Customers can make their Golden Goose purchases truly unique with exclusive treatments and details through the Sneakers Maker co-creation experience. Golden Goose artisans will be on hand in-store to help personalize their special items through a selection of charms, crystals, studs and handwritten messages. The Sneakers Maker shoe, bag and denim customization is $100 per item, and only a limited number of items can be personalized per day.

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Best Trends from Fall 2020 NYFW

Even for those who don’t normally follow the latest trends and fads, New York Fashion Week is always worth exploring, as it keeps providing us with the most innovative and unique runways, while instantly setting the fashion trends for the upcoming season. If you want to get a better idea of the outfits we’ll be seeing everywhere in a matter of weeks, here are some of the best and most popular trends from fall 2020 NYFW:

An abundance of color

Although black, brown and muted neutrals tend to dominate during fall and winter, brighter shades are seemingly a notable trend this season. While designers at Marc Jacobs and Carolina Herrera stood out with their bold and vibrant monochromatic looks, vivid shades were scattered throughout the entire Fashion Week. From delicate powder blue and cerulean hues to brighter canary and cherry shades, NYFW undoubtedly set the trend for beautiful colors we’ll be seeing everywhere this fall.

Leather as the modern staple

Instead of the classic biker jacket look, this season saw a myriad of leather items used in more creative ways, both on the runways and street style outfits. Although the looks ranged from leather trousers to dresses and two-piece sets, one of the most popular looks, and coincidentally the easiest one to pull off, were chic leather trench coats. Mostly in the shades of cream, tan and light brown, long leather trenches were paired with casual jeans and statement boots, for a more wearable, everyday outfit.

Sneakers galore

If there’s one thing that never goes out of style, it’s a pair of classic sneakers, and they went for a walk on this season’s runways as well. However, instead of a very clear trend, the sneakers on NYFW ranged from very dainty, basic pairs to bolder, chunkier and more colorful options. It seems like the aim is to simply pair any look you wear with sneakers this season, as long it’s a great choice for you. If you want to get in on this trend, consider going through footwear magazines, like reading Kicks Guru sneaker reviews, in order to make the best and most informed sneaker choice this fall.

The reinvented punk

The uptown class combined with a downtown edginess at designers like Monse and R13 made for an interesting, unique and modern take on the classic punk style, a look we’ll undoubtedly be seeing everywhere this fall. From fishnets and safety pins to chunky boots, and even bold plaids paired with feminine florals, NYFW revived the punk era, only this time combined it with a more experimental, modern chic look.

Dramatic capes

Even though the expected outerwear options, such as blazers and trenches, had their moment on the runways, this year brought back an almost forgotten silhouette – the classic cape. Whether they were sleek and elegant at Longchamp or oversized at Proenza Schouler, capes undeniably made for a dramatic, statement-making look this season. To try out the staple cape look this fall, opt for a bigger, flowier cut, while keeping the rest of the outfit clean and simple, for the most impactful look.

Equestrian couture

Whether it’s empowering like at Michael Kors, or elegant and refined like at The Row, exquisite tailoring is always a high fashion staple, and this season is no different. But instead of the classic heel look, designers took a cue from traditional equestrian gear this fall, and paired gorgeous tailored suits with knee-high riding boots, making it the most prominent look on the runway. If you’re not into the equestrian style, however, you can always try out the look with knee-high boots combined with shorts or a skirt, and a perfectly tailored blazer.

From subtle pops of color in classically chic outfits to bolder and edgier choices reserved for the brave, NYFW gave us a wide variety of fashion inspiration for the upcoming season, all interesting and unique in their own way.

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The Hampton's Boutique Shops You Don't Want To Miss

Catherine Doolan

Shop until you drop! Shopping is a great way to get outside, have some fun, and of course add to your closet. The Hamptons is home to many boutique stores where you can find some of the most recent trends and fashion brands. Here are some boutique stores to check out.

Mint - Westhampton Beach, NY

Mint Clothing Boutique is located on Main Street in Westhampton Beach. Mint sells everything from beach wear, dresses, bath & body products, and now face masks! Mint has designers like Veronica M and Vintage Havana along with many other well known brands. In addition to the Westhampton location, Mint has boutiques all over the east end for you to check out!

We are officially open for the season!! Currently will be open 10-6 Friday thru Sundays✨ #mintwesthamptonbeach #springishere #summeriscoming

 TENET - East Hampton, NY

TENET is home to designer fashion for men & women in East Hampton. Located on Newtown Road, TENET offers the latest fashion from designer brands like Alex Mill and Golden Goose, along with skin, hair, and body care products.

Memorial Day Weekend looks different this year, but we are here for you! Shop on our website and pick up curbside at the store or choose free same day delivery if you need. Call us and we are happy to help you find what you're looking for. We hope you have a safe and Happy Memorial Day Weekend☀️ #TENETshop

 Alice + Olivia - Southampton, NY

Alice + Olivia clothing can be seen on many celebrities including Kourtney Kardashian, Kristen Bell, and Milly Bobby Brown. Alice + Olivia is located in Southampton and sells everything from casual clothing like loungewear to formal evening gowns. This boutique is the perfect place to find your next outfit for a night on the town!

Satori - Sag Harbor, NY

Satori is located in Sag Harbor and sells luxury women's clothing. Satori also sells jewelry and “feel good” products like serums and candles. Satori is the perfect place to find something unique to add to your closet.

this week's new arrivals, 👌🏼looking good

2026 Update: Where These Hamptons Boutiques Stand Now

A few things have shifted since this list first ran. Satori left its longtime Main Street home in Sag Harbor after 30 years and relocated to Bridgehampton, where it continues to sell the same curated women’s clothing and jewelry under owner Lee Ann Bulgin. TENET now operates locations in both East Hampton and Southampton, still anchored by designer labels like Alex Mill and Golden Goose. Mint remains on Main Street in Westhampton Beach and has expanded to additional East End locations, and Alice + Olivia continues to anchor Southampton shopping with seasonal events each summer. If you’re planning a boutique crawl, it’s worth confirming current addresses before you go, since a few of these shops have moved streets, if not towns.

FAQ: Shopping the Hamptons Boutiques

Is Satori still on Main Street in Sag Harbor?

No. After 30 years in Sag Harbor, Satori relocated to Bridgehampton. It’s the same owner and the same mix of women’s clothing, jewelry, and lifestyle products, just a new address.

Where is TENET located now?

TENET now has two locations, East Hampton and Southampton, both carrying designer fashion for men and women alongside skin, hair, and body care products.

When is the best time to shop the Hamptons boutiques?

Late spring through early fall is peak season, when most boutiques run full hours and roll out new arrivals and trunk shows. Some shops trim their hours or close for stretches in the off-season, so it’s worth checking ahead in winter months.

Does Mint have more than one Hamptons location?

Yes. Beyond its Westhampton Beach flagship on Main Street, Mint operates additional boutiques across the East End, carrying beachwear, dresses, and designer brands like Veronica M and Vintage Havana.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

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