Design — Off The MRKT

Annabella Pardo

It’s 2023 and Pickeball is one of the fastest growing sports nationwide. There’s a very likely chance you’ve already been playing for a while or have invitations from friends to join this oh so popular and social sport. With any social gathering there is always one pressing question to address, What will you wear?!

AVI was founded in Miami and focuses on one simple but important principle: elevating niche sports like Pickleball by creating the exceptional apparel athletes and enthusiasts deserve.

AVI was founded by their namesake, Avi (you might also notice his handsome dog, Baker, on the site). Avi grew up playing tennis, competing at a collegiate level. But when he discovered Pickleball, he put down the racquet and picked up a paddle. It’s this background that allows him to understand the sport and the community that’s grown around it. He believes that everyone who shares his love for Pickleball— from professional athletes to casual enthusiasts— deserves well-constructed, expertly designed clothing made just for their sport. It’s a belief that carries through to everything AVI does, and it’s why Avi created the first clothing line with Pickleball specifically in mind.

AVI only creates clothing and apparel that exceed standards for aesthetic and performance. This is clothing that looks and feels good, with zero compromise.

AVI develops and sources innovative materials that are designed to work with your body, especially when you’re most active. These clothes are meant for motion, and are durable to hold up even in high-intensity moments.

AVI draws inspiration from contemporary fashion and minimalism, as well as classic sportswear design. The clothes are designed to look just as good off the court as they do in motion.

AVI carefully selects every material used in the construction of their apparel. Their clothing is designed to provide an exceptional experience: from the all-day comfort of the fabric, to unique materials that move with you.

AVI take steps to ensure that their partners practice fair and equitable labor laws. That means safe working environments, fair pay, and fair treatment. They believe in the importance of a healthy planet. Which is why they only source materials and manufacturing from those who believe the same and follow strict environmental policies. AVI does everything they can to minimize their carbon footprint. Their partners minimize their waste and water use, and they use recyclable materials whenever possible.

Shop their latest collections at AVIathletics.com and follow @aviathletics for the hottest looks on and off the court.

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