Shorecrest Breaks Ground, Expanding West Palm Beach’s Billionaires’ Corridor

Related Ross has officially broken ground on Shorecrest, a boutique luxury condominium rising 28 stories along Flagler Drive—West Palm Beach’s fast-forming “Billionaires’ Corridor.” Positioned as a key pillar in the firm’s long-term vision for the city, Shorecrest is designed to deliver uninterrupted water views from every residence and a wellness-forward lifestyle program created in partnership with Equinox, with completion anticipated in 2027.

Photos courtesy of Related Ross

The project will bring 98 residences to 1865 North Flagler Drive, with just four homes per floor to keep the building intentionally private. Architecture is by Roger Ferris + Partners with interiors by Rottet Studio, shaping luminous two- and three-bedroom homes that lean into light, proportion, and that “everything faces the water” feeling buyers now expect at the very top of the market. The groundbreaking follows a $157 million financing package from GoldenTree Asset Management, signaling serious momentum for another flagship along the waterfront.

Amenities are planned across 18,355 square feet and read like a full lifestyle play: a rooftop deck anchored by a 75-foot lap pool, plus a hot tub, cold plunge, and dedicated spa facilities with separate sauna and steam rooms. Additional offerings include a golf simulator, executive meeting spaces, a private dining room, game lounge, a residents-only Lifestyle Director, and seamless access to Palm Beach Island, downtown West Palm, and the neighborhood destinations that are reshaping Flagler Drive into one of South Florida’s most coveted new-construction corridors. Sales are being led by Adam McPherson with Related Ross and Corcoran Sunshine Marketing Group, with pricing starting at $3.5 million.

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Best Place to Unwind? Reading Rooms in NYC Luxury Buildings

Winter is the perfect time to get some reading in. But are you looking for the perfect spot outside of your home for some quiet reading or to host a book club? We rounded up some of the best luxury buildings offering amenities geared toward book lovers with designated reading rooms and curated libraries. 

The Towers of the Waldorf Astoria New York

The Waldorf Astoria is amidst an unprecedented restoration by renowned architects Skidmore, Owings & Merrill to reopen as a 375-key hotel and 375 condominium residences to be known as The Towers of the Waldorf Astoria. With sophisticated residential interiors and amenities by internationally renowned designer Jean-Louis Deniot, residents will have access to over 50,000 square feet of private residential amenities and all of the services of the Waldorf Astoria New York hotel. 

The Waldorf Astoria New York partnered with The White House Historical Association for the first-ever Presidential Library curation, establishing an elegant and light-filled library with couches for residents to enjoy the novel collection. In addition, the Library will contain books on all of the hotel’s globally-renowned guests that had previously stayed at the hotel. 

Coterie Hudson Yards

Coterie Hudson Yards, developed by Related Companies in partnership with industry care leader Atria Senior Living, provides exceptional care, hospitality offerings, and high-end design for cosmopolitan seniors. 

Among these amenities is a thoughtfully curated library for residents with over 800 hand-selected titles in partnership with renowned local independent bookstore McNally Jackson. Additionally, residents have access to frequent book readings from authors and book clubs where they can discuss their favorite books. 

378 West End Avenue

378 West End Avenue is a new condominium on Manhattan’s Upper West Side designed by COOKFOX Architects, which includes the restoration of an existing, original 1915 Palazzo-style building overlooking the historic Collegiate Church combined with a newly constructed 18-story tower. 

378 West End Avenue features over 11,000 square feet of amenities. A cozy Reading Room filled with stacks of books to choose from is connected to the Garden Terrace, creating a seamless indoor-outdoor sanctuary. 

The Beacon at Garvies Point

Just a short commute from New York City is The Beacon at Garvies Point, the first waterfront condominiums located within the Garvies Point community in the heart of Glen Cove, Long Island. The Beacon’s hotel-inspired services and vast array of amenities compliment the natural beauty of Garvies Point, offering a 24-hour concierge, seasonal outdoor heated swimming pool, and a residents’ lounge. One of the most popular amenities is a library with a fireplace, which some residents love to utilize for group activities like their resident book club. 

Photo Credit: Evan Joseph

Flatiron House

Flatiron House comprises two distinct buildings connected by a shared garden with 44 residences. With architecture and interiors by COOKFOX Architects, a leader in biophilic design, the development utilizes several guiding principles that promote health, well-being, and indoor-outdoor living.

At Flatiron House, The Lounge is directly adjacent to the beautiful outdoor garden, providing residents with a quiet space to sit with a book either inside or out. 

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The Best Promotional Items for a Real Estate Business

Real estate marketing requires more than yard signs and listing photos. Smart agents use creative promotional items to stay memorable with buyers, sellers, and investors. The right branded item will keep your name in front of clients long after an open house ends.

Promotional merchandise turns casual contacts into future deals when done right. Here are the best promotional items for a real estate business to use for growth and impressionable longevity.

Branded Everyday Items That Stay Visible

Everyday products deliver the best return for promotional marketing. Clients use these items regularly, which keeps your brand top of mind. Practical products often travel from home to office, which expands your reach without extra effort. This strategy quietly builds recognition in competitive markets.

Many agents choose items like reusable shopping bags or stainless steel water bottles. These products fit easily into daily routines while showcasing your brand. A simple logo and clean design make the item feel premium rather than promotional. Consistent visibility will keep your real estate business going strong when prospects finally decide to buy or sell.

Open House Giveaways That People Actually Want

Open houses provide the perfect moment to distribute memorable promotional items. Visitors often remember the agent who offers something fun or useful. A clever giveaway also creates a relaxed atmosphere that encourages conversation. You want people browsing the property and remembering your name afterward.

Some agents add personality by giving away items tied to the home itself. A branded bottle opener works great for a condo with a sleek entertainment space. A kitchen-themed item works well in homes with updated chef kitchens. These small details make the experience feel thoughtful instead of salesy.

Promotional Gear That Builds Your Brand

Real estate thrives on reputation and visibility. Branded apparel or accessories allow clients and fans to represent your brand in public. Stylish merchandise creates a lifestyle vibe that resonates with younger investors and professionals. Think less freebie pen and more brand people want to show off.

Modern agents recognize that custom promotional products grow your business when they feel intentional. High-quality hats, minimalist notebooks, and sleek tech accessories work especially well. Clients often associate premium promotional items with premium service. This perception matters when people choose an agent for a high-value transaction.

Promotional Items That Deliver Real Value

Some promotional products perform better than others in the real estate world. The best items combine usefulness, portability, and strong branding. Agents should focus on items that people keep instead of toss into a junk drawer. The goal involves staying visible without feeling pushy.

Consider these popular real estate promotional items:

• Branded tote bags for grocery or gym trips.

• High-quality coffee mugs for home offices.

• Phone stands or wireless chargers.

• Stylish baseball caps with subtle branding.

• Compact notebooks for meetings or travel.

Promotional items remain a powerful marketing tool in real estate. Smart agents choose products that clients actually enjoy using every day. Branded merchandise strengthens visibility, builds trust, and creates long-term recognition. When you choose the right promotional strategy, your brand stays memorable long after the first handshake.

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