SERHANT. launches Williamsburg new development

Images Courtesy of NoTriangle Studio

The Bogard New York Team, one of the top luxury real estate teams at SERHANT., today announced sales of The Orson, a boutique new development located at 402 Union Avenue in Williamsburg, Brooklyn.  The property was developed by Ranco Capital with KAO-HWA-LEE serving as architect and interiors by Makers Collective.

Nestled on a corner lot, The Orson comprises six units including one two-bedroom duplex, three three -bedroom floor-through units, and two three-bedroom penthouses.  Most  units boast coveted corner frontage accentuated by oversized windows framed with custom 32-inch-high wainscotting.  Intentionally designed with heritage finishes to create timeless residences, there are herringbone floors of oak wood, wainscotting, high base-boards, and double panel and steeped door frames with brass hardware.  Kitchens feature walnut shaker cabinetry and Calcutta Vagle Rosatto polished marble countertops and an appliance suite from Bertazzoni and Fisher & Paykel; the bathrooms have oak cabinetry and Nordic Grey, Honed Marble.

“We take a very thoughtful approach to our developments to ensure we craft warm homes with an enduring design,” said Avrumy Gluck of Ranco Capital.  “With The Orson, we wanted a building that delivers unparalleled beauty and uncompromising quality – every material, finish, and detail was carefully curated to bring a timelessness not just to the residences, but to its future residents.” 

Residences of The Orson are entered via keyed elevator access.  Amenities include a secure package room and a furnished rooftop deck with lush planters, an inviting pergola, Ipe wood sunbathing area, outdoor kitchenette with grilling station, and breathtaking Manhattan skyline views.

“The Orson is an elegant building that brings a modern yet cozy feel to each of its units, offering a private sanctuary in the heart of a neighborhood known for its energy and culture” said Mallory Bogard, licensed associate real estate broker and co-founder of The Bogard New York Team at SERHANT. “With median sales prices in Williamsburg up nearly 4% year-over-year, The Orson provides a unique opportunity to own a spacious, quality home in an in-demand market.”

Sales of The Orson are being led by Brandon and Mallory Bogard. 

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A Glimpse into SoHo's Architectural Marvel: The South Penthouse at 459 West Broadway

Ever dreamt of living in a penthouse that screams luxury at every corner? Well, dream no more! Presented by the real estate maestro, Ryan Serhant, the South Penthouse at 459 West Broadway is the epitome of SoHo sophistication. Imagine stepping into a world with double-height 18-foot ceilings, a terrace that wraps around just begging for sunset cocktails, and a rooftop that's not just a rooftop—it's an oasis, complete with an outdoor kitchen and cinema.

From the heart of north SoHo, right above the iconic Prince Street and a stone's throw from Sadelle’s, this architectural marvel offers more than just a home. It's a statement. The chef’s kitchen? A culinary dream. The primary suite? Think king-size luxury with a spa-like bathroom that'll make every day feel like a retreat. And let's not forget that rooftop solarium—perfect for morning yoga or late-night stargazing. With Ryan Serhant's signature touch, this isn't just real estate; it's art. So, if you're ready to elevate your living game, this penthouse is calling your name!

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SERHANT. Elevates Miami's Artistic Wynwood District with WYND 27 and 28

In the heart of Miami's vibrant Wynwood Arts District, a new beacon of luxury emerges. SERHANT. New Development, renowned for its expertise in luxury real estate, proudly introduces WYND 27 and 28. This mixed-use marvel, situated in the epicenter of art and culture, is set to redefine luxury living in Miami.

Designed by the award-winning Arquitectonica, WYND 27 and 28 are the brainchild of the visionary Kushner Companies and Block Capital Group. These twin towers, located at 127 Northwest 27th Street and 129 Northwest 26th Street, stand as a testament to Miami's ever-evolving skyline.

photo credit is SERHANT. Studios

A Glimpse Inside WYND's Luxury Residences

For those seeking a blend of art, luxury, and lifestyle, WYND 27 and 28 offer an unparalleled experience. With 152 modern apartments ranging from chic studios to spacious two-bedroom units, residents are promised an abode that mirrors the artistic spirit of Wynwood. Features include:

• Expansive open-concept layouts with breathtaking views of Wynwood and Miami's skyline.

• Soaring ceilings reaching up to 12 feet, enhancing the sense of space.

• Floor-to-ceiling windows, ensuring a flood of natural light.

• Elegant interiors adorned with wide plank porcelain tiles.

• State-of-the-art kitchens boasting European-style cabinetry and Caesarstone Quartz countertops.

photo credit is SERHANT. Studios

Amenities that Redefine Luxury

Beyond the residences, WYND 27 and 28 offer a suite of amenities designed for the modern New Yorker with a penchant for luxury:

• Rooftop club rooms for exclusive gatherings.

• Dual rooftop pools complemented by cabanas and daybeds.

• Meditation and relaxation zones for those moments of tranquility.

• A fitness center equipped with an 85-foot tuft track.

• Co-working spaces, reflecting the needs of today's professionals.

In a nod to the iconic Wynwood Walls, a terrace at WYND 28 showcases a commissioned mural by the renowned artist, Brent Estabrook.

Conclusion

WYND 27 and 28 are not just developments; they are a lifestyle statement. As Jennifer Alese, Director of New Development at SERHANT., aptly puts it, "This phenomenal mixed-use development mirrors the neighborhood known to be Miami's creative and cultural hub."

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The Laney: Upper West Side Luxurious Intersection of History and Modernity

The Laney

In the heart of Upper West Side, a district synonymous with New York luxury, stands The Laney, a beacon of refined living. This 79-unit boutique prewar gem at 201 West 77th Street isn't just a residence—it's a testament to New York's architectural legacy. Nestled between the iconic Central Park and Riverside Park, The Laney offers a harmonious blend of history and modernity.
The Olnick Organization, one of New York's premier developers, has meticulously restored this architectural marvel, originally crafted in 1929 by the illustrious Emery Roth. Its interiors, redefined by the renowned Peter Pennoyer Architects, resonate with timeless New York elegance. “We are excited to be the dedicated division for the leasing, sales, and marketing of this meticulously transformed classical building,” said Ryan Serhant of SERHANT. “The Laney honors the beauty of traditional prewar architecture, combined with top-of-the-line, modern finishes.”

Nestled between Central Park and Riverside Park, The Laney offers residents a harmonious blend of history and modernity. The building's amenities are a testament to its commitment to luxury, from an intimate private lounge and state-of-the-art fitness room to a whimsical Alice in Wonderland-themed children's playroom. “With the lack of rental supply on the Upper West Side, we had a vision of honoring this building’s legacy by bringing The Laney back to the splendor of what luxury living was like in 1929,” said Seth Schochet, President of The Olnick Organization.

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Sara Golan Joins SERHANT., Adding Valuable Expertise in the Brooklyn Market

SERHANT., has announced the addition of esteemed associate broker, Sara Golan. Known for her significant contributions to the Brooklyn real estate market, Golan will bring her extensive experience and industry acumen to SERHANT.

Sara Golan

Previously serving as Managing Director at Nest Seekers, Golan has specialized in residential sales across several Brooklyn neighborhoods. With a career spanning over a decade, she has worked with a diverse range of clients including buyers, sellers, and developers. As a brownstone specialist in Brooklyn, Golan's expertise in design, construction management, and her ability to navigate and succeed in challenging market conditions have earned her a notable reputation in the industry.

Throughout her career, Golan has been involved in over 350 real estate transactions. She is known for her hands-on approach, guiding sales processes from inception to execution and ensuring smooth closings. To date, she has amassed over $500M in sales.

Golan's interest in real estate was sparked during her upbringing in the Bushwick neighborhood of Brooklyn, with its unique character and charm inspiring her future career. As an immigrant from Guyana, Golan has made real estate her life's work, operating on the belief that every client deserves equal measures of trust, integrity, and respect. Her passion for the industry, coupled with her dedication to making a positive impact on the lives of her clients, has been a cornerstone of her successful career.

Golan's entry into real estate was through an assistant position with a real estate developer and investor in Queens and Brooklyn. This role provided her with extensive knowledge in construction, management, and sales. Golan also spent five years as a closing manager in the lending industry, where she gained valuable insights into the mortgage and home financing process. Following this, she became an owner and partner in a real estate development office, investing in projects and managing their private portfolio.

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