Elegant Contrasts: NYC's Latest Developments Showcase Timeless Black & White Interiors

In the ever-evolving world of interior design, certain trends emerge as timeless classics, transcending fleeting fashions to create spaces of enduring elegance. Among these, the black and white color palette stands out as a perennial favorite, offering a blend of sophistication, simplicity, and versatility. In New York City, a metropolis known for its dynamic and diverse architectural landscape, this classic combination is being embraced with renewed enthusiasm. Iconic developments like One High Line, Maverick Chelsea, 53 West 53, 547 West 47th Street, and The Astor are leading the charge, showcasing how black and white interiors can transform living spaces into works of art. These developments not only reflect the city's architectural heritage but also its forward-thinking design ethos, proving that in the realm of luxury living, sometimes the boldest statement is the simplicity of black and white.

One High Line

Photo Credit: Nicole Franzen

Designed by the world-class Danish architect Bjarke Ingels, One High Line is a luxury condominium project spanning a full city block in Manhattan's West Chelsea neighborhood. One High Line is comprised of two sculptural twisting travertine towers, with interiors of the West Tower by Gabellini Sheppard and the East Tower by Gilles & Boissier. The interiors reflect a sophisticated use of natural materials and refined finishes, each selected to enhance the comfort of everyday life.

Primary baths at One High Line feature a stunning combination of Honed Arabescato Vagli, African St Laurent, and Honed Arabescato Vagli Oro marbles, creating a beautiful contrast in the space. The black and white marbles are complemented with a Kaldewei bathtub, NU-HEAT radiant floor heating, and a dual-sink accentuated with polished nickel fittings by THG. This masterful combination of materials elevates the bathroom's ambiance, and is designed with timelessness and elegance in mind.

Maverick Chelsea

Photo Credit: Maverick Chelsea

Located at the crossroads of New York City’s most vibrant neighbourhoods, where Chelsea meets The Highline and Hudson Yards, Maverick Chelsea presents an exquisite condominium designed inside and out by the New York-based DXA studio. The recently completed luxury development offers 87 distinctive condominium residences, each characterized by its unique charm. Residence 8A is a two-bedroom, two-bath home boasting a primary en-suite bath with a spa-like atmosphere and classic black and white color palette. In addition to the stellar white honed marble floors and chevron mosaic black porcelain accent wall, the bath features a freestanding soaking tub with separate glass-enclosed shower and radiant heated floors. 

53 West 53

Photo Credit: Evan Joseph

An impressive and unmistakable addition to the Manhattan skyline, 53 West 53 is the striking condominium tower rising 1,050 feet above the Museum of Modern Art. Designed by Pritzker Prize-winning architect Jean Nouvel with interiors by the legendary Thierry Despont, 53 West 53 features 161 residences, including full-floor homes and duplex penthouses with private elevators. Residence 60B at 53 West 53 is a 3,132-square-foot three-bedroom, three-and-a-half bathroom home offering north-, south-, east-, and west-facing exposures. A standout space of the home is the bold primary bathroom that is elegantly appointed in polished Noir St. Laurent marble, a timeless and classic design. The dark marble adds style and sophistication to the design and the two separate custom carved vanities with custom Thierry Despont-designed polished nickel automated mirrors and the cast iron Lefroy Brooks soaking tub further add to the elegant yet serene atmosphere. 

547 West 47th Street

Photo Credit: Donna Dotan

Designed inside and out by the acclaimed Dutch-based firm Concrete, 547 West 47th Street is a transformative, move-in-ready luxury condominium located in the heart of Manhattan's West Side on 47th Street between 10th and 11th Avenues. The building offers 219 studio to two-bedroom residences with professionally-designed turnkey home packages available and features more than 30,000 square feet of massively scaled indoor/outdoor amenities and resort-style services known as "The West Residence Club." Residence 726 is a 1,022-square-foot split two-bedroom, two-bathroom corner residence with north and west exposures. The home's primary en-suite bathroom has an industrial feel while still boasting an elegant and timeless design. The striking custom matte black double-vanity and complementary matte black fixtures by Rohl create a bold focal point within the space that provides a crisp contrast against the more muted elements including the grey terrazzo flooring, pale grey ceramic wall tiles and honed grey marble countertop. 

The Astor

Photo Credit: Christian Harder

Originally built by the legendary William Waldorf Astor in 1901, The Astor is now being restored and upgraded for the modern buyer while retaining the pre-war character and charm for which Manhattan's Upper West Side is known.

The baths are decorated with a stunning combination of Calacatta Gold, Tundra Grey, and Nero Gold marbles, each displaying unique veining patterns that add a touch of sophistication to the space. To complement the luxurious marbles, primary baths at The Astor feature statement-making oversized soaking tubs, a dual-sink vanity crafted from white oak stands as a focal point, accentuated with Lefroy Brooks polished nickel fittings. This masterful combination of materials elevates the bathroom's ambiance, are designed with timelessness and elegance in mind.

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Inside the Luxurious Upper West Side Penthouse: Elegance at 235 West 71st Street

Welcome to a world of unparalleled luxury at the penthouse of 235 West 71st Street, a crown jewel nestled in the heart of New York City's Upper West Side. This expansive 5,000-square-foot residence is a masterpiece of design and comfort, boasting five bedrooms and four baths, each crafted to offer an experience of grandeur and sophistication.

A Grand Entrance

Step into the grand foyer, and you're immediately struck by its elegance. The gallery walls, perfect for showcasing an art collection, lead you into a realm of refined taste and style. This is where the journey of luxury living begins, setting the tone for what's to unfold.

The Heart of the Home - The Great Room

The great room, a sprawling 70-foot-wide space, is bathed in natural light streaming through south-facing picturesque windows. It's a harmonious blend of three distinct areas: a cozy sitting area, a formal living room, and an elegant dining room. Each space is designed to host memorable gatherings, from intimate family dinners to lavish parties.

Cozy Corners and Elegant Spaces

The library, with its roaring fireplace, offers a snug retreat for those chilly New York evenings. Picture yourself unwinding here with a favorite book and a glass of fine wine. The adjacent den, a versatile space, can be transformed into an elegant den or a private sanctuary, depending on your mood.

Culinary Delights in the Eat-In Kitchen

The penthouse also features a large eat-in kitchen, a chef's dream, where culinary creativity comes to life. It's a space that invites both cooking and conversation, making it the heart of everyday living.

A Serene Escape - The Primary Suite

The primary suite is a haven of tranquility, offering quietude amidst the city's hustle and bustle. With its northern and eastern exposures, the suite is a serene escape, complete with a cozy seating area, ample closet space, and a luxurious marble-clad bathroom.

Rooftop Oasis

Ascend the grand stairwell to discover the pièce de résistance - a private rooftop oasis. This 1,200-square-foot terrace is a sun-soaked sanctuary, offering panoramic views and an idyllic setting for entertaining or solitary reflection.

Conclusion

The penthouse at 235 West 71st Street is more than just a residence; it's a testament to the art of fine living. It's a place where luxury meets comfort, where every detail is meticulously crafted to offer an unparalleled living experience. This is not just a home; it's a lifestyle, a statement of elegance and sophistication in one of New York City's most coveted neighborhoods.

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The Laney: Upper West Side Luxurious Intersection of History and Modernity

The Laney

In the heart of Upper West Side, a district synonymous with New York luxury, stands The Laney, a beacon of refined living. This 79-unit boutique prewar gem at 201 West 77th Street isn't just a residence—it's a testament to New York's architectural legacy. Nestled between the iconic Central Park and Riverside Park, The Laney offers a harmonious blend of history and modernity.
The Olnick Organization, one of New York's premier developers, has meticulously restored this architectural marvel, originally crafted in 1929 by the illustrious Emery Roth. Its interiors, redefined by the renowned Peter Pennoyer Architects, resonate with timeless New York elegance. “We are excited to be the dedicated division for the leasing, sales, and marketing of this meticulously transformed classical building,” said Ryan Serhant of SERHANT. “The Laney honors the beauty of traditional prewar architecture, combined with top-of-the-line, modern finishes.”

Nestled between Central Park and Riverside Park, The Laney offers residents a harmonious blend of history and modernity. The building's amenities are a testament to its commitment to luxury, from an intimate private lounge and state-of-the-art fitness room to a whimsical Alice in Wonderland-themed children's playroom. “With the lack of rental supply on the Upper West Side, we had a vision of honoring this building’s legacy by bringing The Laney back to the splendor of what luxury living was like in 1929,” said Seth Schochet, President of The Olnick Organization.

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Upper West Side’s Last Condo Conversion Unveils First Completed Residence

393 West End Avenue, the storied Prewar building that merges old-world charm with contemporary comforts and represents what is likely the last condominium conversion to come to market on Manhattan’s Upper West Side, has unveiled its first completed residence.

Images courtesy of Adrian Gaut.

Designed by Crystal Sinclair of New York-based Crystal Sinclair Designs, the 2,435-square-foot, 4-bed, 4-bath residence is currently on the market for $6.13 million. The home invokes the carefree spirit of the 1970s, incorporating an array of geometric shapes, warm tones and predominantly vintage finds. Taking the converted building’s Prewar bones into consideration, Sinclair infused the residence with a perfectly-juxtaposed collection of vintage, contemporary and bespoke furnishings. She also took the unique approach of covering the ceilings with thoughtful colors and vibrant patterns as an overarching design theme, spotlighting them as works of art throughout the home. 

Situated within the landmark West End Collegiate Historic District, 393 West End Avenue was originally designed by architects Goldner & Goldner and constructed in 1927. It features Collegiate Gothic architecture and original 1920s details that are being skillfully preserved by award-winning architecture and interior design firm, CetraRuddy. Sales for the building, which is developed by Rabina, commenced in April 2022, led by Louise Phillips Forbes of The Louise Phillips Forbes Team at Brown Harris Stevens.

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Douglas Elliman Development Marketing Commences Sales at The Chatsworth

Douglas Elliman Development Marketing recently announced that the firm has commenced sales as the exclusive sales and marketing agent of certain luxury pre-war units at The Chatsworth. The Chatsworth is a 12-story building located at 344 West 72nd Street on Manhattan’s Upper West Side offering cooperative conversions. Kathy Murray of Douglas Elliman is the Director of Sales for the project. The first phase of sales has begun and includes 10 available units with architectural design and resident interiors by Pembroke & Ives.

“This is truly a special project, and we are excited to be selling these cooperative units,” said Karen Mansour, Executive Vice President of Douglas Elliman Development Marketing. “With our long-standing knowledge, expertise and success on the Upper West Side—and backed by our national and international networks —we look forward to the continued success of the project as we guide the building into the next chapter.”

Courtesy: Evan Joseph

The available residences are comprised of one-to-five-bedroom units spanning approximately 1,042 to 4,038 square feet and feature five-foot-wide white-oak herringbone floors. Kitchens are open to the living areas and have custom millwork in a high-gloss white lacquer, with brushed stainless metal trim and mesh panel accents, and full-height brushed stainless-steel pantry and appliance cabinets and polished pale gray quartzite slab countertops and backsplash. Appliances include Gaggenau refrigerator and freezer, Wolf gas range and oven in most residences, Miele recirculating range hood, speed oven and dishwasher and Bosch washing machine and dryer.

Courtesy: Evan Joseph

The primary bath surfaces are composed of Carrara marble slabs, tile, mosaics and Bardiglio marble accents. All bathrooms feature custom high-gloss lacquer vanity millwork with Bardiglio or Arabescato marble slab countertops, free-standing solid-surface bathtubs in most residences, undermount tubs by Kohler feature Bardiglio marble slab deck, Kohler undermount porcelain sinks and water closet, shower and water closet compartments enclosed with frameless glass doors in most residences and Kallista polished-chrome fixtures and accessories.

Amenities include a 24/7 doorman and concierge, fitness center featuring a private training/yoga studio and changing room, children’s playroom, entertainment suite with a resident’s lounge, game room and screening room, library and business center, bike storage and laundry room. Private storage units are available for purchase.

“Buying at The Chatsworth is an incredible opportunity to own a piece of New York City history,” said Kathy Murray of Douglas Elliman. “This property is the epitome of beaux-arts design, and we anticipate buyers will be especially drawn to this project.”

Situated on West 72nd Street and presiding over Riverside Park and the Hudson River beyond, The Chatsworth is a rare and unique opportunity to live and own in a historic pre-war building with all the modern conveniences of a new development in one of New York City’s most prestigious neighborhoods.

Pricing for Phase One ranges from $1,850,000 to $8,350,000, with penthouses and townhomes being released in a second phase. Sales have commenced this month with immediate occupancy for select residences.

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Top Brokers Join Ryan Serhant and Eran Chen at The Westly

More than 50 top brokers joined Ryan Serhant, founder of real estate brokerage SERHANT. and Eran Chen, founding principal of ODA, on September 13th for an event at The Westly, a boutique condo development located at 251 West 91st Street on Manhattan’s Upper West Side. The event was held in The Westly’s latest model residence, a 2,916-square-foot four-bedroom, 3.5-bathroom residence located on the 6th floor with oversized windows for natural light and beautiful treelined views. 

The event featured a lively discussion between Ryan Serhant, whose brokerage firm oversees the marketing and sales for the project, and Eran Chen, whose firm designed The Westly. The discussion revealed the design philosophy for The Westly, and the inspiration behind the building’s stunning architecture, interior layouts, high-end finishes, and unparalleled amenities. After the presentation, guests toured The Westly’s newest model residence and enjoyed local bites and refreshments. 

Credit: Diego Oliverio, SERHANT. Studios

Developed by Adam America Real Estate and Northlink Capital, The Westly features 52 residences consisting of two- to five-bedroom homes, with select homes offering private outdoor terraces. The residences range in size from approximately 1,252 to 3,524 square feet, with asking prices starting at approximately $2.9 million for a two-bedroom home to $13.5 million for a five-bedroom home.  

Emanating the upscale and intimate feel of a private club, The Westly’s generous amenities include a rare rooftop pool with recreational and lounge areas; a 24-hour concierge with a grand double-height lobby and a stone clad, helix-shaped grand staircase; fitness center and yoga studio; lounge; children’s playroom; youth room for gaming; music room; bike room; live-in superintendent; and pet grooming station. The building is anticipated to be completed by the end of the year. 

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Top Brokers Attend Summer Solstice Rooftop Event at 2505 Broadway on Manhattan’s Upper West Side

Ariel Tirosh and team at Douglas Elliman Development Marketing hosted a summer solstice rooftop event for top brokers on June 21st at 2505 Broadway, an elegant 19-story luxury condominium building nestled on the corner of 93rd Street on Manhattan’s Upper West Side. More than 100 top brokers, executives, and industry professionals attended the event on the building’s recently completed rooftop to kick off the summer. Guests enjoyed hors d'oeuvres, specialty cocktails, and live music. 

Developed by Adam America Real Estate and designed by ODA, 2505 Broadway features a collection of 41 residences for sale in a classically imagined, upscale designed building. The three-to-four+ bedroom residences consist of layouts with walls of windows, large and light-filled spaces, and gorgeous great rooms, and start at $3.995 million. 2505 Broadway is more than 50% sold. Closings have commenced and the building is available for immediate occupancy. 

2505 Broadway was designed from the outside in. Every residence has access to the vast amenity rooftop terrace while select residences feature private balconies or private “backyards.” Flexible enough for a variety of interests, the amenities at 2505 Broadway include a multipurpose sports court and screening room, kid’s playroom, state-of-the-art fitness center, pet spa, lounge, and 24/7 concierge. In addition to the building’s sprawling rooftop terrace, the lobby at 2505 Broadway was recently completed. 

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Step Inside The Belnord, From Hulu's "Only Murders in the Building"

Since the premiere of Only Murders in the Building in August 2021, a number of people have decided to make The Belnord their home; 20 apartments have sold for a total sales volume of $160 million. (The building has had three deals over $10M in the last month!) The condominiums are nearly 75% sold, but Residence 209, listed for $6.25M and represented exclusively by Douglas Elliman Development Marketing, was just listed for anyone who wants to live in the prewar masterpiece.

Photo Credit: Evan Joseph

You may recognize The Belnord, one of the grandest turn-of-the-century residential buildings in Manhattan, as the setting for “Only Murders in the Building,” the popular Hulu show starring Steve Martin, Martin Short, and Selena Gomez, who work together as true crime detectives to solve a murder mystery in the iconic prewar “Arconia” building on the Upper West Side.

The Belnord is a full-block masterpiece originally constructed in 1908 and designed by famed architecture firm Hiss & Weekes, and is now welcoming residents to the renovated condominium residences, with interiors by the preferred architect for billionaires, Robert A.M. Stern. Entering through The Belnord’s arched, gated entrance on 86th Street into one of the city’s largest private courtyards (22,000 square feet!) is like being transported back to Gilded Age New York City.

Photo Credit: Rafael de Cardenas

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Top 5 Restaurants in Upper Manhattan

If you are looking for a great place to eat in Upper Manhattan, you have come to the right place. Spanning from the east side of 96th Street up to the very tip of Manhattan Island, Upper Manhattan is home to a rich history, diverse cultures, and several must-visit New York City restaurants. From Spanish Harlem to Inwood, this article will point you towards the best restaurant in each Upper Manhattan neighborhood. Keep reading to eat your way through the five best restaurants in Upper Manhattan.

Teranga: Nourishing Senegal Food in East Harlem

East Harlem, also known as El Barrio or Spanish Harlem, is a neighborhood in the northeastern part of Manhattan in New York City. Fifth Avenue bounds the neighborhood on the east, Central Park on the south, 110th Street on the west, and the Harlem River on the north.

Hungry locals and visitors flock to Teranga, a Senegalese restaurant with a menu that celebrates the flavors and ingredients of West Africa.

The restaurant's name, Teranga, is a Senegal word that represents the culture's reverence for warm hospitality. Although it doesn't translate exactly to English, the sentiment gives an idea of what one can expect from a meal at Teranga: nutritious ingredients, delicious recipes, and great service.

Beyond the menu, Teranga pays homage to the region by sourcing numerous ingredients from small business partners in Africa. These "superfoods" are packed with essential nutrients and can be grown with sustainable farming practices. Anyone who wants to support Upper Manhattan while doing good for the global community will love this restaurant. 

Sylvia's: The Soul Food Star of Harlem

It's hard to take a trip to Harlem without hearing mention of the fantastic soul food at Sylvia's.

Harlem is a vibrant and historic neighborhood in Upper Manhattan famous for its music, art, and delicious restaurants. Sylvia's offers an irresistible variety of comfort foods like mouth-watering barbecue and home-style classics like mac and cheese.

The restaurant was founded in 1962, after the tenacious owner, Sylvia Woods, purchased a small restaurant where she waited tables. At the time, the restaurant would only seat around 30 people. Today, it's a bustling staple of the Upper Manhattan restaurant scene and possibly the most famous restaurant in Harlem. It's no wonder Sylvia Woods is now known as the "Queen of Soul Food."

MamaSushi: Sushi With a Latin Twist in Hamilton Heights

If you're looking for some of the best sushi restaurants in New York, head to Hamilton Heights. This beloved neighborhood features some of the best restaurants in Upper Manhattan, and MamaSushi is a stand-out option. MamaSushi diners will discover traditional Japanese cuisine and fresh sushi blended with the delicious flavors and ingredients of Latin America.

Aptly dubbed "Latin Sushi," the unique rolls at MamaSushi put a new spin on the classics by incorporating beautifully marinated meats, fried plantains, pico de Gallo, and more. The result is a one-of-a-kind multi-cultural taste.

The restaurant's executive chef, David Nuñez, strives to keep pushing the limits of Asian-Latino fusion with the "More Than Sushi" concept. By constantly fine-tuning and updating the extensive menu of appetizers and entrees, regulars can always look forward to trying something new at MamaSushi.

Although the franchise has three locations in NYC, its Hamilton Heights restaurant will always be a favorite among Upper Manhattan diners.

Malecon: Mouthwatering Dominican Classics in Washington Heights

The exciting culture of the Washington Heights neighborhood was introduced to the global audience in the Broadway play "In The Heights." This one-of-a-kind community is located in Upper Manhattan and spans from 155th Street up to the Fort George area. Highbridge Park and Fort Washington Park surround the neighborhood on both sides, ensuring that outdoor fun is never hard to find.

One of the best places to get a taste of the neighborhood's flavor is Malecon. This family-owned restaurant specializes in traditional Dominican cuisine. The menu features classic dishes like authentic fried fish, mofongo de chicharron, and boiled green bananas. The most iconic menu item is the rotisserie chicken, which can be admired through the window at any of this local franchise's locations.

Inwood Bar & Grill: Inwood’s Favorite Hang-Out

Inwood's claim to fame is as the northernmost neighborhood in Manhattan. That said, there's much more to love about the Inwood neighborhood. The commercial district on Broadway is home to a mix of mom-and-pop stores and restaurants, and the area's tree-lined streets make for a pleasant walk. The Dyckman Farmhouse Museum is NYC's last Dutch colonial farmhouse. As you stroll through the bustling urban area, it's hard to imagine a time when this area was considered "rural."

Just across the street from the farmhouse is Inwood Bar & Grill. This restaurant features a diverse menu with something for everyone, from burgers and pizza to seafood and steak. The bar also has a wide selection of beers to be enjoyed in their relaxing beer garden. Boasting over 50 flat-screen TVs, Inwood Bar & Grill is a great place to watch your favorite sports team. Meanwhile, the private hall is perfectly suited for more intimate events.

Venture North of 96th For Upper Manhattan's Best Eats

If you are looking for a great meal in Upper Manhattan, look no further. Our list of the top five restaurants covers the best options in each neighborhood, including East Harlem, Harlem, Hamilton Heights, Washington Heights, and Inwood. We hope you will take the time to explore all of these fantastic dining destinations and enjoy everything they have to offer. Bon appétit!

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You Have To Take A Look Inside This $42 Million Upper West Side Penthouse

555 West End Avenue has just unveiled an incredible $42 million listing that combines its two penthouses into one jaw-dropping post-Covid dream home, in the upper west side. This crown jewel is the most expensive new development listing on the Upper West Side north of 72nd Street. Alexa Lambert of Compass and Cathy Taub of Sotheby's share the co-exclusive listing. The development is complete and immediate occupancy is available. 

Photo credit: Hayes Davidson

On the heels of a record-shattering month for NYC’s luxury condo market, 555 West End Ave is taking advantage of the insane demand in the market for bigger homes with outdoor space and listing an unbelievable home that has everything New Yorkers want to trade up for right now. The new penthouse combines the Solarium Penthouse, an absolutely spectacular living space with amazing soaring ceilings borne from the former school's rooftop gymnasium, and the Terrace Penthouse, a new addition on top of the landmarked building that created yet another unique living space with a sprawling modern living/dining room enveloped in a classic parapet.

The new listing has private elevator entry, a home office, private pet spa and over 8,400 square feet of living space across two private full floors. All six bedrooms are on the lower floor so the upper floor can be used for entertaining without anyone from outside the home having to cross through the living areas. There's even 3,100 square feet of private outdoor space, including a sprawling wraparound terrace and private full-floor roof terrace, and the home is one of only 13 in the building.

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Ryan Serhant Plays Director In New Short Film The Westly

This morning Ryan Serhant unveiled a new video for The Westly where he plays the director in this comical film showcasing the properties highlights. The new film titled, "BTW - Behind the Westly" offers a behind-the-scenes look inside The Westly, a boutique, 20-story condo development located at 251 West 91st Street. The film stars Ryan Serhant, founder of the multidimensional real estate brokerage firm SERHANT. and star of Bravo’s Million Dollar Listing New York. The film was produced by SERHANT. Studios.

The Westly, developed by Adam America Real Estate and Northlink Capital, consists of two- to five-bedroom homes, with select homes offering private outdoor terraces. The residences range in size from approximately 1,252 to 3,524 square feet, with asking prices starting at approximately $2.625 million for a two-bedroom to $13.5 million for a five-bedroom home. SERHANT. New Development is managing the marketing and sales for The Westly.

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SERHANT. Takes Over Sales at 251 West 91st Street - The Westly

SERHANT., the multidimensional real estate brokerage founded by Ryan Serhant of Bravo’s Million Dollar Listing New York, today announced that it has snagged its latest Manhattan takeover of a new development condominium. The 20-story building located at 251 West 91st Street on Manhattan’s Upper West Side is relaunching with SERHANT. as “The Westly.” The project was announced live via Ryan Serhant’s Instagram and offered a behind the scenes look at the filming of a new video inside The Westly’s model residence. 

Jennifer Alese, who leads SERHANT. New Development, the firm’s dedicated division for the sales and marketing of new development projects, said the building’s rebranding alludes to the neighborhood in which it stands—The Upper West Side.   

“The Westly is more than a name—it’s a lifestyle; a manner of being,” said Alese. “The Westly stands out because we are giving residents a unique identity that they can relate to or aspire to become; a place they can truly call home.” 

To develop the brand identity of The Westly, SERHANT. New Development turned to ID Lab, the company’s in-house branding and design team. ID Lab took inspiration from the building’s timeless, light and airy residences to design all visual aspects of The Westly, including a new website and marketing collateral.  The video of The Westly’s model residence was created by the firm’s in-house film and production studio, aptly named SERHANT. Studios. 

Located in one of Manhattan’s most iconic neighborhoods, The Westly is situated between Central and Riverside Parks. The building is in close proximity to notable private schools including Dwight, Trinity, and Columbia Prep private schools and near higher education institutions Columbia and Fordham University. The neighborhood provides convenient access to transportation, plus a wealth of extracurricular activities for families, including entertainment and cultural venues and restaurants.

The project, developed by Adam America Real Estate and Northlink Capital, consists of two- to five-bedroom homes, with select homes offering private outdoor terraces. The residences range in size from approximately 1,252 to 3,524 square feet, with asking prices starting at approximately $2.625 million for a two-bedroom to $13.5 million for a five-bedroom home.

The Westly marks SERHANT. New Development’s fifteenth project. Currently, SERHANT. New Development also manages sales for Brooklyn Point, Quay Tower, and Jolie on Greenwich, among others, representing a total of $6 billion in new development inventory. 

The Westly is anticipated to be completed by spring of 2022. 

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