A Look At The Sales Launch for 393 West End Avenue

Manhattan’s Upper West Side reached a pivotal residential milestone today with the announcement that sales have commenced for the homes at 393 West End Avenue, a storied building that has been tastefully transformed for the modern era. Located at the corner of 79th Street, 393 West End Avenue features a collection of 75 upscale residences that merge old-world charm with contemporary comforts, and a series of garden-level amenities reminiscent of a private social club, signifying what is likely the last condominium conversion to come to market in the neighborhood.  

Situated within the landmark West End Collegiate Historic District — a quiet enclave that exudes the cinematic charm of iconic New York films such as When Harry Met Sally and You’ve Got Mail — the 16-story building was originally designed by architects Goldner & Goldner and constructed in 1927. The building features Collegiate Gothic architecture and original 1920s details that are now being skillfully preserved by CetraRuddy, the award-winning architecture and interior design firm known for its sophisticated approach to modernizing historic properties.

The Upper West Side — the West End Collegiate Historic District, in particular — is one of Manhattan's most coveted residential destinations," said Stephen Kliegerman, President of Brown Harris Stevens Development Marketing (BHSDM), the exclusive sales and marketing firm for 393 West End Avenue. "Due to the neighborhood's landmark status, newly constructed luxury residential developments are exceedingly rare. Without compromising on character, 393 West End Avenue offers the best of both worlds — impeccably preserved Pre-war details that convey a sense of history, paired with the modern layouts, high-end finishes and thoughtful amenities that buyers demand of new developments today."

Making an impression at first sight, 393 West End Avenue features a restored limestone portal with a contemporary bronze-and-glass marquee, antique bronze entry doors with one-of-a-kind lion medallions that showcase its 1920s heritage, and eye-catching plaster tassels that harken back to the great opera houses of the era. Inside, the 24-hour attended lobby, a sculptural stone concierge desk anchors the space, which features Bianco Spino and Grigio Collemandina mosaic floors, lacquered paneling and a soaring nickel leaf ceiling. Custom bronze-and-glass art screens inspired by the building’s historic architectural details lead to the elevator bank that ascends to the residential floors.  

Here, a collection of 75 residences — many with captivating views of the Hudson River — respect the provenance of the late 1920s, with graceful layouts ranging from one to four bedrooms, and details that include wood floors with a French Chevron style in the living and dining areas. The open plan kitchens boast Naica Quartzite countertops and backsplashes, along with custom cabinetry composed of handpicked variegated smoked oak wood in a walnut tone and fluted glass. A suite of paneled Miele appliances echoes the cabinetry, while the stove’s brushed light antique bronze hood rounds out the warm, modern look. 

“From the beginning, the design vision for 393 West End Avenue has been to create a unique and elevated residential experience that celebrates historic sensibility while introducing a modern vernacular,” said Nancy J. Ruddy, Founding Principal of CetraRuddy.

Envisioned by CetraRuddy as a light-filled private retreat, the primary bedrooms convey a sense of warmth through tone-on-tone natural materials and restored tray ceilings. Reminiscent of Parisian dressing rooms, the primary baths offer a striking combination of honed Pacific White Marble walls and mosaic floors; Calacatta Black Marble accents and vanity countertops; and custom white lacquer vanities with polished nickel accents and textile drawer fronts — all complemented by bespoke sconces. Secondary baths include Calacatta Gold Marble mosaic floors in a diamond pattern characteristic of the 1920s and polished nickel trim. Powder rooms feature a Breccia Capraia Marble slab accent wall that is unique to each residence.
Brown Harris Stevens Development Marketing is the exclusive sales and marketing firm for 393 West End Avenue. Sales are being led by Louise Phillips of The Louise Phillips Forbes Team, who has launched and managed successful campaigns for many of the neighborhood’s most esteemed residential conversions including 498 West End Avenue, 220 West 93rd Street and 905 West End Avenue. Pricing for initial inventory begins at $3.718 million for a three-bedroom residence.

All photo’s courtesy of Alden Studios.

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