Loggia NoMad Begins Presales on a Site Once Planned for a Modular Hotel
Loggia NoMad has begun presales at 842 Sixth Avenue, giving a site once intended for a modular Marriott hotel a decidedly residential next chapter. The development’s official website now announces that presales have commenced and makes private loggias the centerpiece of its pitch. In a neighborhood where the street rarely slows down, the promise is an apartment with a little breathing room attached.
The project brings a different ambition to the address between West 29th and West 30th Streets. Rather than selling an overnight stay, it is selling the everyday pleasure of opening a door and stepping outside without leaving home. That shift, from hotel plans to condominium living, makes Loggia one of the more interesting development stories along this stretch of Sixth Avenue.
Loggia NoMad trades a hotel concept for 94 homes
The earlier vision was ambitious in its own right. In its 2019 account of the hotel financing, AVANA Capital described a $65 million loan for a proposed 168-room AC by Marriott. The plan called for modular pods manufactured in Poland, an approach intended to bring a very different kind of construction to the site.
That hotel never became the finished building envisioned. CityRealty’s October development survey reports that construction stalled during the pandemic and that Pro-H Development acquired the site for $30 million in September 2024. The foundation was already in place, giving the replacement project a head start below street level.
The residential version has since moved well beyond a drawing. YIMBY’s March construction report documented a topped-out, 27-story concrete structure designed by Isaac & Stern Architects for Pro-H. It described a roughly 102,600-square-foot building with lower-level retail and identified Brown Harris Stevens Development Marketing’s role in sales.
The New York Attorney General’s offering-plan record confirms 94 residential units, one commercial unit and five storage units. The plan was accepted on May 12, 2026. Together, those details establish the scale of the project without confusing a presales announcement with completed purchases or move-ins.
The outdoor space is part of the architecture
The name points directly to the design. A loggia is a covered outdoor space integrated into a building, and the project’s published renderings show repeated recesses across its front and rear elevations. YIMBY’s construction coverage also depicts planting around the base and a landscaped entrance canopy. These are representations of the planned appearance, rather than photographs of a finished residential entrance.
What makes the idea appealing is its regularity. Outdoor space is presented as part of the residence collection, rather than a flourish reserved for a spectacular apartment at the top. The official marketing focuses on one- and two-bedroom homes and describes interiors that connect to private loggias.
That changes what deserves attention on a floor plan. A recessed outdoor area can feel like an extension of a living room, but its usefulness depends on depth, orientation and the location of the connecting door. Room for two chairs and a morning coffee is a different proposition from room for a dinner party. The attractive word in the building’s name is a starting point for that comparison, not a substitute for it.
A quieter moment above a busy neighborhood
The development’s website outlines three floors of amenities, including a fitness center, virtual sports studio and lounge with coworking spaces. It also describes a landscaped rooftop terrace with seating and views toward the Empire State Building, Flatiron Building and One World Trade Center. Those are the sponsor’s advertised features; individual apartment outlooks will depend on their position in the building.
The location adds another layer to the outdoor-space story. CityRealty’s building profile places Loggia at the meeting point of NoMad, the Flower District and Herald Square. Flower wholesalers on West 28th Street and the busy shopping district to the north give the surrounding blocks very different rhythms.
For a prospective resident, the contrast is easy to picture: a home base above an active commercial corridor, with the possibility of a quieter outdoor pause upstairs. It is a specific form of city living. The appeal rests on enjoying that energy while having somewhere private to retreat.
What the presales announcement tells us
CityRealty’s October 1 survey listed asking prices from $1.1 million to $4.35 million. That is a published range from earlier this month, not confirmation that every price point remains available. The official site now invites registrations for presales but does not display a public apartment-by-apartment price list.
Our recent look at Flatiron’s expanding selection of new listings explored the value of having more homes to compare. Loggia offers a different kind of choice: a new condominium whose identity starts with the space just beyond the living room.
The address once promised a conspicuous experiment in hotel construction. Its next chapter is more personal: a permanent home, a private loggia and a reason to linger above Sixth Avenue. With presales underway, that proposition is now being put to buyers.