SERHANT. launches Williamsburg new development

Images Courtesy of NoTriangle Studio

The Bogard New York Team, one of the top luxury real estate teams at SERHANT., today announced sales of The Orson, a boutique new development located at 402 Union Avenue in Williamsburg, Brooklyn.  The property was developed by Ranco Capital with KAO-HWA-LEE serving as architect and interiors by Makers Collective.

Nestled on a corner lot, The Orson comprises six units including one two-bedroom duplex, three three -bedroom floor-through units, and two three-bedroom penthouses.  Most  units boast coveted corner frontage accentuated by oversized windows framed with custom 32-inch-high wainscotting.  Intentionally designed with heritage finishes to create timeless residences, there are herringbone floors of oak wood, wainscotting, high base-boards, and double panel and steeped door frames with brass hardware.  Kitchens feature walnut shaker cabinetry and Calcutta Vagle Rosatto polished marble countertops and an appliance suite from Bertazzoni and Fisher & Paykel; the bathrooms have oak cabinetry and Nordic Grey, Honed Marble.

“We take a very thoughtful approach to our developments to ensure we craft warm homes with an enduring design,” said Avrumy Gluck of Ranco Capital.  “With The Orson, we wanted a building that delivers unparalleled beauty and uncompromising quality – every material, finish, and detail was carefully curated to bring a timelessness not just to the residences, but to its future residents.” 

Residences of The Orson are entered via keyed elevator access.  Amenities include a secure package room and a furnished rooftop deck with lush planters, an inviting pergola, Ipe wood sunbathing area, outdoor kitchenette with grilling station, and breathtaking Manhattan skyline views.

“The Orson is an elegant building that brings a modern yet cozy feel to each of its units, offering a private sanctuary in the heart of a neighborhood known for its energy and culture” said Mallory Bogard, licensed associate real estate broker and co-founder of The Bogard New York Team at SERHANT. “With median sales prices in Williamsburg up nearly 4% year-over-year, The Orson provides a unique opportunity to own a spacious, quality home in an in-demand market.”

Sales of The Orson are being led by Brandon and Mallory Bogard. 

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220 East 9th Street, Downtown's Next Iconic Condo, Now Under Construction

Downtown Manhattan is about to welcome a striking new addition with the arrival of 220 East 9th Street—a boutique, architecturally distinct condominium that blends classic industrial charm with modern luxury. Rising at the convergence of Astor Place, the East Village, NoHo, and Greenwich Village, this red-brick gem from Arcus, the team behind 150 Wooster and The Wythe Lane Townhouses, is designed to stand the test of time. The hand-laid façade features oversized arched and factory-style windows, nodding to the area’s iconic loft aesthetic while offering a refined residential experience unlike anything else on the market.

Inside, each of the 18 one- to four-bedroom homes is uniquely laid out and appointed with soaring board-formed concrete ceilings, custom oak kitchens, and American-made finishes that emphasize both quality and craft. With seven residences featuring large private terraces—including three exceptional penthouses—220e9th offers indoor-outdoor living that’s as rare as it is luxurious. Amenities include a 24-hour attended lobby, a fitness center with a dedicated Pilates studio, a sauna, a pet grooming station, and a Japanese-style viewing garden, all tailored to elevate the daily experience of its future residents.

Now under construction, 220e9th is slated to launch sales this fall, exclusively with The Hudson Advisory Team at Compass (Clayton Orrigo & Stephen Ferrara). With private on-site parking and a location that blends the energy of Downtown with the tranquility of a tree-lined street, this development is already being hailed as one of the most thoughtfully designed new builds in the city.

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The Arabella Tops Out: A Vibrant New Addition to The Belmont Section of The Bronx

The construction of a new nine-story mixed-use tower, The Arabella, has topped out at 4720 Third Avenue, in the Belmont section of The Bronx. The Arabella, designed by Ismael Leyva Architects and developed by Vertical Development and Sioni Group, will include 165 rental apartments situated above two floors of placemaking retail.

The interior of the apartments is designed by Marin Architects, offering an impressive range of amenities. The leasing for these residential units will be managed by REAL New York. OmniBuild Construction has been assigned as the general contractor for the project, while DeSimone Structural Engineers is handling the structural engineering.

4720 3rd Ave

4720 3rd Ave

Topping Out Party

4720 3rd Ave

Topping Out Party

4720 3rd Ave

4720 3rd Ave

Topping Out Party

4720 3rd Ave

Topping Out Party

4720 3rd Ave

Topping Out Party

4720 3rd Ave

Topping out of The Arabella marks a significant milestone in the project's progress, making it a dynamic new addition to the Belmont community, which is known for its long-standing Italian restaurants, cafes, the Arthur Avenue retail corridor, and famous green spaces including the Bronx Zoo and Ciccarone Park.

The Arabella will provide new opportunities for both residential and commercial growth, enabling new legacies to weave into the fabric of the neighborhood. Its distinct facade is a unique feature of the building, which is situated at Third Avenue and E 189th Street, just south of Fordham University, a crucial institution contributing to New York City's ongoing growth and advancement.

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Sales Launch at Four Fifty Grand in Clinton Hill

Introducing Four Fifty Grand, an artfully designed boutique development located at 450 Grand Avenue, in the quaint streets of Clinton Hill, Brooklyn. The exclusive sales and marketing for the project are being handled by Douglas Elliman’s The Scott | Robles Team.

Conceived by the combined vision of Issac & Stern Architects and Durukan Design, Four Fifty Grand offers a well-curated collection of 39 one-to-three-bedroom condominiums. Echoing the neighborhood's charming tree-lined streets and historic architecture, the elegant brick facade rises to a glass crown, creating seven stories of intimate floors along with an array of thoughtfully designed amenities. The interiors feature floor-to-ceiling windows, open floor plans, 10+-foot ceilings, European white oak flooring, high-end finishes, and Bosch washers and dryers. Most homes also boast private terraces or balconies.

Starting prices for these luxurious condominiums are $720,000 for 1-bedroom units, $1,300,000 for 2-bedroom units, and $1,700,000 for 3-bedroom units, with occupancy anticipated for Fall 2023. The development offers an impressive range of upscale amenities, including a fully-equipped fitness center, karaoke and media lounge, outdoor garden, sixth-floor club lounge with terrace, a finished rooftop with BBQ grill, dining tables and seating, a children’s playroom, co-working space, pet spa, and a virtual doorman. Additional storage units are also available for purchase.

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A Look At Olympia Dumbo Topping Out

Olympia Dumbo celebrated its topping out last Tuesday (August 3rd) to become the tallest residential building in DUMBO, Brooklyn, at 401-feet and 33 stories. Developed by Fortis Property Group with architecture by Hill West and interiors by Workstead, Olympia Dumbo will feature 76 condominiums and over 38,000 square feet of indoor and outdoor amenities.

Sales are handled by The Eklund | Gomes Team at Douglas Elliman and Karen Heyman of Sotheby’s International Realty.

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A Look At The Hottest New Developments Set To Launch This Spring

The New York City real estate market has seen record-breaking activity so far in 2021. Corcoran Sunshine, one of the city’s top new development sales and marketing firms, just released stats that May 8-14 officially marked the strongest week for signed contracts of any week in Manhattan since May 2007.

Below is a roundup of some of NYC’s most exciting and successful launches this year with information outlining the various building details, amenities and pricing.

450 Warren

• Address: 450 Warren Street, Gowanus, Brooklyn

• Developer and architect: The team is all Brooklyn-based, with developers TANKHOUSE and architecture firm SO - IL, in their first multi-family building in New York City. 

• Number of units/unit mix: 18 total - 2-bedrooms and 3-bedrooms, including penthouses

• Pricing: TBD

• Building: 450 Warren offers a completely new way to live in Brooklyn, with striking architecture featuring a central courtyard and entrances to each residence directly from the outside through a separate foyer vestibule outside the residence. 

• Amenities: 450 Warren will feature extensive communal and private outdoor space, a gym, lounge and work space, dog grooming stations, and parking available for residents. The building will also include multiple retail spaces of over 4,000 square feet on the ground floor. 

• Most specific estimation of sales/leasing launch: Sales anticipated to begin in June 2021

• Sales team: The Corcoran Group’s Behzad Amiri

2505 Broadway

Credit: MOSO Studio

There’s a rush of new development taking place in the UWS and this building is responding to that with floor plans that speak to a wide range of buyers (i.e. not just families) and an architectural design that is respectful of the neighborhood but still has a forward approach 

• Address: 2505 Broadway

• Developer and architect: Adam America Real Estate / ODA

• Number of units/unit mix: 44 one-to-four bedroom residences, which includes two duplex residences and a penthouse

• Pricing: Current availability ranges from $1.5 million for a one bedroom to $5.9 million for a four bedroom

• Amenities: An elevated amenity package, includes a well-appointed fitness center, a children’s playroom, sports court, pet spa, library lounge, and a number of private outdoor spaces.

• Most specific estimation of sales/leasing launch: May 2021

• Sales team: Douglas Elliman Development Marketing with Ariel Tirosh overseeing sales 

Solaire

• Address: The Solaire - 20 River Terrace, New York, NY 10282

• Developer and architect: Albanese Organization, Inc. / Exterior architect Pelli Clarke Pelli Architects & SLCE Architects, with interiors by Award-Winning COOKFOX Architects, in the nation’s first LEED Certified residential high-rise.

• Number of units/unit mix: Studio to 3BRs 

• Pricing: starting from approximately $800,000

• Amenities: Full-time Doorman, Live-in Resident Manager, Light-filled fitness center with private training studio, Children’s playroom, Residents’ lounge, with chef’s kitchen and dining area, Game Room, Landscaped roof terrace with sundeck, lounge area, barbeque and dining area, and Bicycle storage. Onsite Parking and Private storage is available at an additional cost.

• Most specific estimation of sales/leasing launch: Spring 2021

• Sales team: Corcoran Sunshine Marketing Group

The Mill

• Address: 10 Glenville Road, Greenwich, CT

• Developer and architect: The Mill Owner’s Company / Granoff Architects

• Building: Bisecting the Byram River with an idyllic waterfall, The Mill is a truly historical landmark that has been changing and adapting in Greenwich for over 200 years. The two largest buildings, the 1881 Building and 1981 Building, are being rebuilt from the inside out as 59 new luxury rental apartments, transformed to become a unique residential enclave within a walkable village atmosphere, worthy of a property with such a legacy as one of Greenwich’s most notable landmarks.

• Number of units/unit mix: 59 luxury rental residences in a unique residential enclave within one of Greenwich’s most notable landmarks.

• Pricing: Approximately $2500 - $11,000/month

• Amenities: Amenities at The Mill include spacious gyms in each building, a large resident lounge and entertaining terrace overlooking the waterfall, outdoor grill and lounge venue, exceptional resident storage, bicycle storage, and package reception. A concierge service attended by LIVunLTD, located in the 1981 building, will offer a full-service planning and reservation atelier for residents. Though the area is easily walkable, cars are easily accommodated, with covered garage parking with capacity for more than two vehicles per unit, and electric vehicle chargers in the garages that support an environmentally-conscious lifestyle. 

• Most specific estimation of sales/leasing launch: May 2021

Olympia

• Address: 30 Front Street, DUMBO, Brooklyn

• Developer and architect: Developer Fortis Property Group / Architect Hill West

• Number of units/unit mix: 76 residences, including penthouses

• Pricing: TBD

• Building: Created by careful hands and thoughtful minds, Olympia is a modern interpretation of its surroundings. Rising tall from the heart of historic DUMBO, Olympia offers open and expansive views of the sun-drenched Harbor and lower Manhattan skyline from the highest crest in the neighborhood. Thoughtful exteriors by Hill West Architects and interiors by Workstead all reflect a sense of scale and rhythm, and a palette of colors and materials that is grounded in the maritime and industrial inheritance of DUMBO’s waterfront. Design that reimagines luxury as artisanship and craftsmanship that you can see, touch, and feel. With 76 hand-crafted homes, Olympia is a dynamic and vibrant new community all its own.

• Amenities: There will be over 38,000 sq ft of indoor and outdoor amenities.

• Most specific estimation of sales/leasing launch: Sales anticipated to begin in summer 2021

• Sales team: The Eklund | Gomes Team at Douglas Elliman, and Karen Heyman of Sotheby’s International Realty.

Era  

• Address: 251 W 91st Street (Corner of 91st Street and Broadway in the Upper West Side)  

• Number of units: 57  

• Pricing: $1.625 Million - $11.25 Million

• Developer: Adam America Real Estate and Northlink Capital 

• Architect: ODA    

• Amenities: Rooftop pool, 24-hour concierge, fitness center and yoga studio, lounge, children’s playroom, youth room for gaming, music room, bike room, pet grooming station, and private storage units for purchase. Slated to be the only open-air rooftop pool on the Upper West Side. The rooftop will also feature recreational and lounge areas.    

• Sales & Marketing: Reuveni Real Estate 

• Sales Launch: Sales are anticipated to launch spring 2021. 

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FÖRENA Launches Sales

Fredrik Eklund, star of Bravo's Million Dollar Listing, and the Eklund | Gomes team at Douglas Elliman are launching sales today at FÖRENA, a Scandinavia-inspired condo at the intersection of Downtown Manhattan's most interesting neighborhoods – The Village, Chelsea, Meatpacking, Flatiron and Union Square.

Designed inside and out by Morris Adjmi, and named for the Swedish word for “unity,” the 12-story boutique condo is an island of calm and serenity, embracing the philosophies of Scandinavian design with fluid layouts that are flexible and adaptable, interiors designed with a restrained palette that is elevated yet minimal, and hand-crafted materials that add warmth and durability. Amenities are centered around wellness and relaxation, including a light-filled fitness center, a landscaped rooftop with an outdoor kitchen and dining space, and a lush Zen Garden for a meditative escape. Pricing starts at $1.3M.

Landsea Homes, a California-based, publicly traded homebuilding company, along with DNA Development, a privately held, vertically integrated real estate investment and development company, today announced that sales are underway at FÖRENA, a Scandinavia-inspired condominium that is redefining the northeast corner of Sixth Avenue and 14th Street. Designed inside and out by Morris Adjmi Architects, the boutique residence is an island of calm at the center of Downtown’s most vibrant neighborhoods, introducing 50 serene homes paired with curated amenities optimized for modern living.

“We are excited to introduce this truly one-of-a-kind property and unveil the inspired architecture that is dramatically transforming the corner of Sixth Avenue and 14th Street into the new gateway to Downtown,” said Jed Lowry, Division Vice President at Landsea Homes, developer of FÖRENA along with DNA Development. “FÖRENA brings a new lifestyle perspective to Manhattan, where every home is both a quiet sanctuary and an invitation to live at the center of it all.”

Named for the Swedish word for “unite,” the 12-story building introduces a collection of one- to three-bedroom homes inspired by its unique location at the crossroads of four iconic neighborhoods: The Village, Chelsea, Union Square and Flatiron. With architecture and interiors by renowned architect Morris Adjmi, FÖRENA radiates a powerful presence with a soothing grey brick façade, chamfered custom metal framed window surrounds, and layers of cascading terraces that culminate in a striking crown. This authentic and contextual architecture gives way to a serene lobby, providing an instant respite from the streetscape and a transition from the outside world into the thoughtfully designed airy and soothing homes above.

“FÖRENA is a once-in-a-lifetime opportunity for buyers who crave that incredible Downtown energy but also desire a laid-back and peaceful lifestyle in an exquisite home,” said Fredrik Eklund of the Eklund|Gomes Team, which exclusively handles sales and marketing for the project along with Douglas Elliman Development Marketing. “Rarely does a new condominium align so perfectly with what buyers want and need in home. FÖRENA is the real deal.”

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