THE 74: Redefining Upper East Side Elegance with Douglas Elliman's Expertise
Discover THE 74, a new pinnacle of luxury on Manhattan's Upper East Side
Read MoreAston Rose Sports + Entertainment Real Estate Firm Celebrated Their Florida Offices With Celebrities
To celebrate the launch, Aston Rose Sports + Entertainment Real Estate Firm hosted a special invite-only event at the Sales Center for E11even Residences (1018 N. Miami Ave.), the forthcoming ultra-luxury residential development in Downtown Miami.
Guests sipped on premium rosé wine by esteemed boutique wine purveyor Bodvár Rosés while savoring bites from World Famous House of Mac at the event held in late May. They also enjoyed a virtual metaverse experience, courtesy of event sponsor Waldorf Astoria Residences, another ultra-luxury residential tower that will soon break ground in Downtown Miami.
Lisa Leslie, Tomi Rose, Rod Watson and Rob Hite
Notable guests included Grammy-winning singer, songwriter, and producer Jason “PooBear” Boyd and his wife, Ashley; WNBA superstar Lisa Leslie; rapper Ace Hood and his wife, Shelah Marie; NFL Hall-of-Famer Edgerrin James; former NFL player Tommy Weilbacher; NFL free agent Sage Lewis and so many more.
“As we continue to expand across Miami, Fort Lauderdale, Homestead, Boca Raton, Tampa, Naples, and Orlando, we are thrilled to officially launch Aston Rose Florida,” said Aston Rose President Tomi Rose. “Due to the numerous professional athletes, musicians, celebrities, and high-net-worth individuals that call Miami home, it was an obvious choice for our second location. We’re excited to serve the South Florida community.”
Tomi Rose, Founder.
Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
First To Know The Brooklyn Home Company Launches Sales at Largest Condominium to Date
Developed by The Brooklyn Home Company the Butler Collection is two boutique ground-up new developments located at 350 Butler Street and 137 4th Avenue, featuring 41 residences, including three sprawling penthouses and two duplexes with yards, in Brooklyn's tree-lined Park Slope. The Collection of eco-friendly luxury condominiums, including one development constructed with Passive House principles.
Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
Cipriani Launches Sales Ground-Up Residences In Miami
On the heels of revealing an exclusive partnership with Cipriani, Mast Capital, one of South Florida’s most active real estate development and investment firms, has today announced the launch of sales at its highly anticipated project, Cipriani Residences Miami, the brand’s first ground-up residences in the United States.
Photo via @cipriani
Located at 1420 South Miami Avenue in the city’s thriving Financial District, the building has already made a tremendous impact on the luxury market since debuting only a couple of weeks ago, garnering an abundance of qualified inquiries. Sales and marketing efforts for the project are being handled exclusively by Fortune Development Sales.
“Cipriani Residences Miami was designed to satisfy what luxury buyers are searching for today, and we’re excited to come to market with so much interest already underway,” said Camilo Miguel Jr., CEO and Founder of Mast Capital. “Brickell has anchored itself as one of the country’s most exciting urban destinations and we’ve seen overwhelming demand for an exclusive, highly curated residential experience catering to a more discerning buyer. The migration of wealth and influx of Wall Street and Silicon Valley companies to the area – coupled with heightened expectations for premium lifestyle options — make it clear to us that the market is ready for an ultra-luxury, service-driven condominium project. As buyers increasingly demand more exclusive experiences, we are confident that they will recognize the value of the Cipriani name and our concerted vision to upend all expectations for the area.”
Photo via @cipriani
Harnessing the essence of the Cipriani brand – recognized for its distinguished style, world-class service and four generations of history and tradition – Cipriani Residences Miami will deliver an unprecedented residential lifestyle with one- to four-bedroom residences priced from $1.1 million. The tower will rise 80 stories above the Brickell neighborhood, Biscayne Bay and Simpson Park, and is expected to complete at the end of 2025.
For more information about the building or to make an appointment with the sales team, please visit wwww.ciprianiresidencesmiami.com. You can also reach out to 786-850-1420 or email info@ciprianiresidencesmiami.com.
Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
The Hayworth, Courtesy of 86 Lex Owner, LLC.
Carnegie Hill Development Purchased by Renowned Zeckendorf Development
Zeckendorf Development, a privately owned real estate development firm headed by the multi-generational Zeckendorf family, today announces the purchase for over $200M of The Hayworth Condominium located on the Upper East Side at 1289 Lexington Avenue.
This acquisition represents a new chapter for the project under the ownership of Zeckendorf Development, who will reimagine the 5,000- square foot above grade amenity floor located within the 61-unit building. Amenities include a well-appointed fitness center, library, resident lounge, educational and professional spaces as well as a rooftop terrace.
“The building is complete and we look forward to reintroducing it to the market with renewed common areas, branding and pricing. It’s a perfect family building in a central location on the Upper East Side, in one of the most undersupplied markets in Manhattan,” said Artie Zeckendorf, Partner of Zeckendorf Development.
The project is an original interpretation of a classic Upper East Side residence, relying on traditional materials infused with artfully designed pleated bay windows. Its open, thoughtful layouts offer intricate design details, and exquisite finishes by Interior Architect Lee Mindel, co-founder of SheltonMindel.
Located on Manhattan’s Upper East Side in the prestigious Carnegie Hill neighborhood, the building offers immediate proximity to both Central Park and Museum Mile, the iconic 92Y, art galleries, and neighborhood eateries and boutiques.
Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
2022 Technology That Can Change the Real Estate Industry
The real estate industry is one of the most important globally, housing more than half of the overall global assets. So many people have embraced buying homes in the past few years. The home purchasing power has increased immensely between 2020 and 2021 by 21%. The industry's value has been estimated to be at $217 trillion worldwide, and it accounts for 7% of global GDP. This means that there is no way for this industry to be left behind in today's rapid technological advancements. The following are some of the technologies that, when used together or individually, can change the way we sell and buy property forever:
Blockchain (Distributed Ledger Technology) and Cryptocurrencies
In real estate, blockchain allows buyers to purchase property via cryptocurrencies. For example, Australia has recently seen its first Bitcoin real estate transaction, with a 1,400-square meter plot of land in Melbourne being sold for BTC equivalent to $250,000.
Blockchain has been recognized as one of the most promising technologies today, and it's also planned to be used by various other governments around the world. Some countries have even gone so far as to start developing their proprietary blockchain applications for real estates, such as the case of Sweden.
Artificial Intelligence (AI) and Machine Learning
AI is a branch of computer science concerned with developing intelligent machines. Machine learning uses statistical techniques to allow computers to 'learn' from data without being explicitly programmed. In short, AI is about making computers behave like humans, while machine learning will enable them to learn independently. Most real estate companies are already starting to use AI to find patterns in data and analyze potential customer behavior. Lenders who work in real estate are even able to make use of tools like lead management software for mortgage brokers to automate parts of this process to make sure that potential customers still get great service, while freeing them up to concentrate on the tasks that really do need the human touch.
Real Estate Crowdfunding
Crowdfunding, the practice of funding projects or ventures by raising money from many people who each contribute a relatively small amount of money, is also a growing trend in the real estate market. Several websites have been helping creators raise funds for their projects by allowing users to donate on a monthly or project basis - but now some crowdfunding sites are trying to implement this formula in real estate.
Real estate crowdfunding is a new concept, but it still shows many potentials. This could be especially beneficial for investors looking to diversify their portfolio with properties in big cities, and since they'll own part of the equity, they can also expect regular income from rental payments.
P2P Filesharing
The practice of peer-to-peer (P2P) file-sharing initially became popular in 1999 with Napster's invention. It is an interesting technology that can benefit many industries. However, real estate is one of the biggest industries that can benefit from peer-to-peer file sharing. Here's how peer-to-peer file sharing could benefit this industry;
Reduced costs for companies and consumers. Many people believe that buying a home is far too expensive and out of reach for most individuals. However, this is not true in many cases. Many real estate companies and individual homeowners could benefit greatly from implementing a peer-to-peer video conferencing system.
This is because both parties would be able to save thousands of dollars on hosting costs and time spent traveling to host a video conference. This cost reduction could help more people become homeowners, lowering the number of homeless individuals.
Landscaping Technology
There is a growing trend in which many new developments are going green in real estate. In fact, 'green' may be becoming the new standard for developers when planning out their projects. One technology helping this transformation is called Landscaping Technology (LT). LT is being used so heavily because it increases the value of a property, reduces energy use, increases workers' productivity, and more.
Landscaping Technology is the concept of using technology to automate landscaping tasks, such as incorporating natural flagstones in homeowners' backyards. Natural flagstone is a sedimentary rock that has been disintegrated into layers and utilized for landscaping.
Technologies used can vary, including drones for mowing, GPS systems to guide vehicles along pre-mapped routes following specific procedures, automated irrigation systems, etc.
The technology discussed in this article is changing how real estate companies operate and how people can buy homes. Many of these technologies have reached a point that could be described as being market-ready, while others are still in their early days or are brand new ideas that may or may not work out.
St. Regis Residences by Architect Robert A.M Stern Coming to Miami
The highly anticipated development boasts world-class designs by Robert A.M. Stern Architects and Rockwell Group
Read MoreSERHANT. Celebrates Six-Month Anniversary with Substantial Growth
The multidimensional real estate brokerage is averaging $100M in sales volume per month, has doubled in size, and signed eight major new development projects in its first six months of business
Read MoreDouglas Elliman Parent Company Vector Group Launches PropTech Investment Venture
Vector Group Ltd. announced the launch of New Valley Ventures, an investment vehicle seeking opportunities in next-generation technologies in the property technology (PropTech) space. New Valley Ventures will invest in promising PropTech startups committed to supporting rapid transformation of the real estate industry for the benefit of the agent experience.
In connection with the launch, Vector Group also announced New Valley Ventures has acquired an ownership stake in Rechat, a lead-to-close fully-mobile technology dashboard for real estate agents. New Valley Ventures’ affiliate, Douglas Elliman “We are incredibly excited to introduce New Valley Ventures to the PropTech industry,” said Richard J. Lampen, Executive Vice President and Chief Operating Officer of Vector Group.
New Valley Ventures will consider companies of all sizes, supporting their development with in-depth real estate expertise and helping them enter prime domestic real estate markets. New Valley Ventures has also invested in Camber Creek, a venture capital firm whose portfolio includes startups such as Notarize, Curbio, Flex and Darwin Homes, and MetaProp, a venture capital firm with investments in startups such as Milo Credit and Skipp.
“I am thrilled about this initiative and confident it will further enhance agent productivity,” said Scott Durkin, President and COO of Douglas Elliman. “In partnership with New Valley Ventures, our agents will now be at the forefront of emerging technologies that will make them better, faster, more productive and ultimately, more successful.”
New Valley Ventures is being spearheaded by Dan Sachar, who serves as its Managing Director as well as Vice President of Enterprise Innovation for Vector Group. Sachar works in partnership with both Vector Group’s Chief Technology Officer David Ballard and with Douglas Elliman’s Chief Information Officer Connie Mui-Reilly.
“We are witnessing a generational shift in how real estate professionals work, and with that comes a new set of expectations for innovation and experiences that provide ease, mobility and nimbleness. Our objective is to free agents to do what they do best, which is to sell real estate,” said Sachar. Ballard added, “It is not just about us being innovators, it is about being able to identify emerging technologies early and benefit from them. In turn, we provide start-ups with invaluable intelligence from Douglas Elliman’s 7,000 agents across the United States."
“When we identify a service from an early stage business that we believe agents can benefit from, we are willing to invest in them, aligning our interests with those of our agents, while helping these companies to innovate at start-up speed,” said Ballard.
“We are grateful for our new partnership with New Valley Ventures and Douglas Elliman and their confidence in our transformational product,” said Shayan Hamidi, Founder and CEO of Rechat. “I look forward to welcoming them to the Rechat family.”
Rechat will revolutionize the way real estate agents and managers work and includes a robust customer relationship management (CRM) system that helps real estate professionals organize their client rosters, manage communications and prioritize responses, syncing with Google Mail and Outlook. It also allows for marketing automation for social media, email blasts and digital and printed collateral materials.
Other important features include a modern open house experience, helping agents save time and effort on scheduling, designing marketing templates, managing listings and capturing leads. Its online and offline registration pages allow attendees to simply flow into a database, maximizing outreach and offering automated responses.
Also important is the real-time MLS search and alerts feature allowing users of Rechat to provide fast, accurate and consistent data to share with clients more efficiently. Additionally, Rechat’s fully-mobile platform allows for easier listing and transaction management operations, streamlining the process of completing forms, managing documents, updating pricing and chasing down signatures.
Rechat will be strategically rolled out to all Douglas Elliman agents during the first half of 2021.
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
CetraRuddy to Reimagine Iconic Upper West Side Rental as Luxury Condominium
The Upper West Side's premier rental address located at 212 West 72nd Street with its iconic curved glass facade, is now being transformed into luxury condominium residences designed by celebrated New York design firm CetraRuddy. The teaser website has just launched, already garnering interest from a slew of prospects, including former renters who are eager to return as owners due to the building’s reputation for superior location, luxury service and innovative design.
credit Recent Spaces
Representing a rare foray into modern architecture for this classic New York neighborhood, 212 West 72nd Street, ideally located at the iconic intersection of 72nd and Broadway, had consistently commanded some of the highest rents on the Upper West Side. When sales launch late this fall, the re-envisioned 212 West 72nd Street will become one of the most desirable condominiums on the market, offering 126 one- to five-bedroom residences with expansive floor plans and floor-to-ceiling windows overlooking the Manhattan skyline, the Upper West Side’s romantic prewar facades, Central Park and the Hudson River. Sales will be exclusively offered by Corcoran Sunshine Marketing Group, with pricing starting at $1.25 million.
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
Are You In The Shadiest Area In Your Borough?
Inside New York’s shadiest blocks
Read MoreTake A First look at 111 Varick by S9
111 Varick has launched its teaser site and is nearly complete! Designed by S9 Architecture, the towering 27-story sculpture will launch leasing and welcome its first residents this fall.
Courtesy of 111 Varick
Rising over one of New York City’s most rapidly evolving neighborhoods, 111 Varick will offer 100 highly detailed rental apartments with unobstructed skyline and Hudson River views (one of those incredible views pictured below!). These studio, one- and two-bedroom luxury homes are enveloped in an undulating precast concrete façade inspired by the industrial heritage of Hudson Square, bringing vibrancy to one of Downtown’s most visible corners.
Designed by S9 Architecture, the cutting-edge New York-based firm known for blending the industrial and the modern at projects such as Industry City, Empire Stores, DUMBO’s 205 Water Street and Dock72 in the Brooklyn Navy Yard,111 Varick stylishly reinterprets the industrial aesthetic and classic loft architecture of Hudson Square. The gridded pattern of the façade, coupled with industrially-inspired materials such as glass and precast concrete, echo the architectural character of the former manufacturing and printing district.
111 Varick’s interiors, from the lobby to the residences and amenities, are designed by Chris Shao Studio. Chris Shao, a rising interior designer who was featured in Architectural Digest while still in design school, is currently tackling high-end hospitality and residential projects around the world while still just in his 20s.
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
Erik Conover The World's Most Watched Agent Joins Nest Seekers
Nest Seekers International just announced the addition of Erik Conover, the most followed agent on YouTube in the world, to the brokerage. This latest addition is another move on Nest Seekers' part to expand their media empire and reach into the luxury market.
CEO Eddie Shapiro has long known Erik Conover to be ahead of his time, resourceful, and someone who can deliver content and results in the digital age. The decision to bring Erik into the brokerage was a natural progression and a collision of passion and capabilities. Nest Seekers’ expertise in the luxury market and worldwide reach collided with Erik’s worldwide persona as both an agent and YouTube star with nearly 1.5 million subscribers.
Erik’s extremely successful YouTube channel that has garnered over 111 million views since inception. His “Luxury Listings” series has 26 episodes that boast a total of over 64 million views, making each episode average 2.47 million views. Luckily for Nest Seekers, those views translate to deals, as Erik has been a part of hundreds of millions in sales indirectly from his tours.
The team is launching specific programs and shows positioned to create massive exposure to Developers and Development projects in New York City, The Hamptons, Miami, Los Angeles, and London as well as High-End properties in those regions and more. Erik spent the past few years building a well targeted loyal audience of buyers and sellers and general real estate lovers. The first two shows are called "ICONS", which will give an inside look at the most luxurious properties in the World and the second "LEGACY" showcasing prominent development projects and the most prolific developers who envision and construct them.
“We are thrilled to welcome Erik into the Nest Seekers family. He has amassed an incredibly large audience and viewership with his YouTube channel and his “Luxury Listings” series. He’s really tapped into a new innovative way to market and brand yourself and has created a massive following along the way. His talent in understanding brands, marketing and creating the highest quality of real estate content as well as selling homes will be a huge asset and great addition to the family.” said Eddie Shapiro, Founding President and CEO of Nest Seekers International.
Erik Conover said that “Joining Nest Seekers is a great honor and privilege. Eddie is one of the most hardworking and tenacious people I’ve met in the real estate business. His experience, and vision of building and empowering great talent and brands within the firm as well his expansive knowledge of luxury and ultra-luxury markets makes this the greatest opportunity. I’m happy to have found my new home in the Nest Seekers family and am even more excited about what’s to come. We have so many great plans and we are executing around the clock.”
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
Sales Launch at Hillrose28 in Rose Hill
Last week Forkosh Development Group announced the sales have commenced at Hillrose28, a boutique collection of 43 condominium residences located at the corner of 28th Street and 3rd Avenue. Situated in the heart of the charming Rose Hill neighborhood, the building’s handsome Portuguese limestone facade is a contemporary interpretation of classic New York City architecture, drawing inspiration from the neighboring Empire State Building.
credit Familiar Control
“We are so proud of all of the hard work that has gone into Hillrose28. The building is already proving to be popular with buyers and will be a valuable asset to the further establishment of the Rose Hill neighborhood,” said Alex Forkosh, founder of Forkosh Development.
The exterior architecture of Hillrose28, designed by New York-based design firm C3D Architecture, features oversized casement windows with charcoal gray frames that allow each home to be filled with natural light, while also showcasing incredible views of the New York City skyline.
Rising 20-stories to approximately 200-feet, Hillrose28 offers studio-to-four-bedroom residences and a limited collection of penthouses. Global architecture firm Lemay + Escobar Architecure D.P.C. designed the gracious residential interiors and a full suite of amenities. Notably, many of the residences feature significant private outdoor space.
Prices for the residences range from approximately just under $1 million to $9.95 million for a four-bedroom full-floor penthouse. Occupancy is anticipated for Spring 2021. For more information, please visit Hillrose28.com. Hillrose28 is exclusively represented by Corcoran Sunshine Marketing Group.
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.
Extell Announces Joint Venture Agreement at 50 West 66th Street
Extell Development Company (“Extell”), a full-service real estate developer of residential, commercial and hospitality properties, and Tennor Holding B.V. (“Tennor”), a global investment holding company, announced today a joint venture agreement to co-develop 50 West 66th Street, a 775-foot (236-meter) residential tower in a prime area of the Upper West Side of Manhattan between Central Park West and Columbus Avenue.
50 West 66th Street, rendering by Snohetta
Located steps from Central Park and Lincoln Center, the building was designed by renowned architectural firm, Snøhetta, whose notable projects include the Norwegian National Opera and Ballet, and the San Francisco Museum of Modern Art expansion.
“We are pleased to work with Tennor on this premier project,” said Gary Barnett, Charmain and Founder of Extell Development Company. “We believe the superb location, views, and design will make it one of the most desirable residential buildings in New York City and expect it to be a great success for both Extell and Tennor.”
50 West 66th Street’s design references the neighbourhood’s architectural character with a natural palette of limestone, bronze and glass. This new neighborhood landmark will feature 127 condominiums over 38 floors that will embrace the refinement of the Upper West Side while fusing a contemporary elegance. These luxury homes will offer The Extell Choice of the finest layouts, finishes and breathtaking views of Central Park and the New York skyline. An unrivalled amenity package will include an indoor pool, full basketball court, squash court and bowling alley. The 20th floor will be dedicated to additional resident amenities including a great room and business centre, as well as a beautiful landscaped terrace with an outdoor pool, spa and fire pit.
Lars Windhorst, Chairman of the Advisory Board of Tennor Holding B.V. added: “Despite the current challenging environment, Tennor has a long-term belief in New York’s global importance and is undertaking a material investment in the City to support local jobs, tax revenues and communities. As well, we are excited to invest and partner with Extell in this premier development. Extell has an extensive track record across New York residential projects which includes: One57 - the record-breaking glass tower, Central Park Tower, Hyatt Times Square and Hudson Yard’s 555TEN to name a few.”
Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.