THE WHOO Officially Launches in the U.S. with Ginseng-Infused Luxury Skincare

America, meet your new empress of skincare. On May 1, 2025, THE WHOO—Korea’s most luxurious skincare brand rooted in royal heritage—officially launched in the U.S., bringing centuries-old beauty rituals to the modern American vanity. Known for blending ancient Hanbang (traditional Korean medicine) with breakthrough science, THE WHOO made its stateside debut with the Imperial Youth Collection, now available exclusively at www.thewhoo-usa.com.

Developed under the care of LG Household & Health Care, THE WHOO was created to honor the grace and elegance of Korean empresses. The brand has long ruled the skincare game in Asia, known for treating aging skin with a lavish combination of heritage herbal ingredients and state-of-the-art dermatological research. At the heart of its formulas? Rare, 30-year-old wild ginseng sourced and cultivated for its regenerative powers.

The Star Lineup: The Imperial Youth Collection

Think of the Imperial Youth Collection as your personal fountain of youth—formulated for luxury lovers who demand both performance and ritual. Each product is clinically tested and powered by precious wild ginseng extract to turn back the clock (yes, really—up to 10 years, according to studies).

Imperial Youth Cream ($530) – A rich, buttery cream that melts into the skin, this masterpiece targets deep wrinkles, facial sagging, and fine lines with a concentrated blend of ginseng and royal herbal complexes. The result? Plump, radiant skin with a luminous glow.
Imperial Youth Concentrate Serum ($430) – This potent serum wraps your skin in silky hydration while reinforcing the barrier, lifting contours, and smoothing fine lines. After just one use, skin barrier function improved by 101% in clinical trials.
Imperial Youth Contour Eye Cream ($330) – Designed to treat the delicate eye area, this 360° eye-care formula smooths crow’s feet, glabellar lines, and under-eye sagging while delivering a cushion of moisture and youth-restoring botanicals.

A Marriage of Innovation and History

All of THE WHOO’s formulations are developed by the Royal Beauty Research Center, where traditional royal remedies are validated by modern clinical science. This synergy allows THE WHOO to offer skincare that's not just beautiful in form, but transformative in function. Each ingredient—like the rare ginseng, cordyceps, and herbal court blends—is sustainably harvested and processed to preserve potency and purity.

Adding to the sustainability story is the WHOO Botanic Garden, the brand’s dedicated research site that cultivates its signature botanicals using eco-conscious methods. It's not just skincare—it’s a living legacy.

The U.S. Debut: A Luxury Moment at Frieze New York

To mark its launch, THE WHOO curated an immersive experience at Frieze New York 2025, complete with interactive art installations, cultural reinterpretations of Korean royal court designs, and a first look at the full Imperial Youth Collection. The event served as both a celebration of Korean craftsmanship and a sensory introduction to one of the most anticipated skincare launches of the year.

The Imperial Youth Collection is available exclusively at thewhoo-usa.com, with plans to expand into select high-end retailers in the near future. For now, the brand invites U.S. consumers to experience luxury on its own terms—through the lens of royalty, heritage, and meticulously crafted skincare.

So, if your regimen is ready for a coronation, THE WHOO is here to lead the way.

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