Katy Perry’s De Soi Drops a Zero-Proof Spicy Haute Margarita Just in Time for Summer

Summer just got a little spicier—and a whole lot more refreshing. De Soi, the sleek non-alcoholic apéritif brand co-founded by pop icon Katy Perry and award-winning master distiller Morgan McLachlan, is introducing its boldest release yet: the Haute Margarita. Designed to deliver all the satisfaction of a spicy margarita without the booze, this zero-proof sparkler balances zesty lime, floral agave, and just the right jalapeño kick. The result? A party-ready drink that’s equal parts heat, sparkle, and wellness-forward sophistication.

Katy Perry calls it her “go-to (especially on tour) when I want to feel festive without feeling fuzzy the next day,” and we get it. Beneath the bubbles lies a blend of L-theanine, lion’s mane, and reishi mushroom—adaptogens that help mellow the mind without muting the moment. Whether it’s brunch with friends, sunset picnics, or taco-fueled hangouts, Haute Margarita is designed to elevate the ritual of celebration with intention. Think salted rims and citrus bliss, but with none of the crash.

Launching this May online and at retailers like Whole Foods, Sprouts, and The Vitamin Shoppe, Haute Margarita is De Soi’s latest move in redefining what it means to unwind. It’s non-GMO, gluten-free, and made without artificial flavors or colors—just good vibes in a can. If this new drop is any indication, sober-curious sipping has never looked (or tasted) this hot.


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