The Strategic Buyer’s Advantage in Manhattan’s Evolving Market

By Lisa K. Lippman, Licensed Associate Real Estate Broker, Brown Harris Stevens

Efficiency remains the defining characteristic of today’s luxury real estate market. Well-priced properties are continuing to garner attention, and opportunities exist for buyers who approach the process with equal parts strategy and confidence.

What’s particularly notable is the recent rise of direct buyers, especially among those in their thirties and forties. This trend became apparent at one of my $7 million co-op listings, where three out of four scheduled showings were with direct buyers. However, while many are eager to navigate the process on their own, experience continues to show that agent representation truly matters. Sellers are drawn to the strongest, most prepared buyers, and those with an experienced broker on their side are historically better positioned to succeed.

A seasoned agent does far more than arrange showings or submit offers. They have the ability to anticipate potential issues before they arise, understand how to best present a buyer, and know how to approach negotiations with precision. These insights often make the difference between winning and losing in a competitive situation.

And while property data has never been more accessible, it’s the interpretation of it that counts. As I often remind clients, numbers only tell part of the story. Understanding the nuances of the unit floor plans and building, along with which requests are reasonable during negotiations can dramatically influence value—and peace of mind by knowing that informed decisions are being made.

For buyers, this is an exciting time in a market that rewards preparation, clarity, and expert guidance. With the right strategy and a trusted advisor by your side, you can find the right property, and sometimes where you least expect.

Lisa K. Lippman has been the #1 agent at Brown Harris Stevens for the past nine consecutive years and was recently named the #3 Top New York City Resale Broker by The Real Deal, a Golden I Club finalist, and is consistently honored among the Hollywood Reporter’s New York City Power List. With over 28 years of leading industry experience, Lisa’s depth of expertise, marketing savvy, and personal attention to every detail is sought out by buyers and sellers of high-end cooperatives, condominiums, and townhomes throughout Manhattan.

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Lean Into October: Now Is the Time To Act

By Louise Phillips Forbes, Brown Harris Stevens

With 35 years of experience in residential real estate and exceeding $6 billion in career sales, I’ve learned that timing the New York City market is never about waiting—it’s about acting strategically. My team had a strong third quarter, and as interest rates begin to pull back, I believe we need to challenge the idea of “pausing” until after the mayoral elections.

I remain forever bullish on New York. It continues to be one of the most resilient and dynamic markets in the world. Every cycle and every challenge ultimately reaffirms the strength and diversity of the city and the enduring desire to own a piece of the rock.

Louise Phillips Forbes

For educated buyers and sellers alike, my advice is simple: if you’re looking to buy and sell in the same market, lean into October. To navigate effectively, stay true to the fundamentals: Preparation, Presentation, and Pricing.

For buyers, success in this market requires both planning and precision. Financing should be secured at the onset of your search so you can act decisively when the right property appears. Include a personalized letter with your offer—often, it’s the emotional connection that helps you stand out. Be fully board-ready; thorough preparation demonstrates strength and inspires confidence from sellers. And whenever possible, work with an attorney who knows the building to streamline due diligence and keep your transaction moving efficiently.

For sellers, remember that today’s buyers have access to an endless amount of information and are not inclined to overpay. Introducing a home at an unrealistic price costs valuable time, and the ticking days on market can harm the perception of an otherwise perfect property. Price accurately, present beautifully, and be responsive when offers come in—the first offer is often the best offer.

October is a month of opportunity for those ready to move.

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What Friends Taught Us About Buying An Apartment

Apartment living, specifically New York apartment living, played a central role in the much-loved TV show Friends, providing a backdrop for the lives of our best-loved twenty-somethings, and preparing an entire generation for predominantly apartment-based lifestyles. 

Now, with as many as two in ten Americans in hotspots like New York enjoying apartment life, it’s fair to say that, even thirty years later, it doesn’t get better than this for seeing first-hand what apartment life actually entails. Here, we consider the best lessons that Friends had to offer, and how you can turn those same insights towards your hunt for an apartment moving forward. 

Lesson 1: Always choose your neighbors wisely

As well as being a much-loved (in the end) character, Mr. Heckles from Friends wasn’t exactly what you would call a decent neighbor. In fact, his banging on the ceiling at even the smallest noises was so ridiculous that it became a running joke. In reality, however, a neighbor like this could make your living situation incredibly difficult. As such, the first lesson that you’re going to need to apply to your apartment hunt is that you should always seek properties with decent neighbors. Obviously, you can't knock on the doors of everyone in a building before buying! However, you can take certain precautions, such as buying in celeb-heavy complexes where you know your neighbors will keep to themselves, or simply taking note of the condition of your neighbor’s properties, how friendly people seem, and whether you notice any noise disruption or other issues during a viewing.

Lesson 2: If you love pets, factor for them in your search

via GIPHY

From Marcel through to Chicken and Duck, pets were as much a part of Friends as the friends themselves, and that leads us to our next crucial lesson – if you want pets, factor for them in your apartment search. The simple fact is that not all apartment complexes allow animals, and you won’t want to compromise your property by breaking those rules. Other options, like these cat friendly apartments, will allow certain animals for an agreed fee. In other cases, you may find that apartments are entirely open to animals of all shapes and sizes. Just do your research, and make sure that there’s room for your four (or two…) legged friends before making an offer. 

Lesson 3: Choose locations near to friends...or not

via GIPHY

Ultimately, Friends is a lesson in friendship, and the importance of being close to the people we love. Buying in a city filled with your nearest and dearest is certainly a great way to ensure that you’re able to put roots down in. Be warned, however, that living across the hall from your closest friends (or even across the street, as Ross found out the hard way…) doesn’t always buy you the privacy, and happy living arrangements, that you need to settle into the perfect apartment.

Apartment living can be great, but it can also get complicated. Get past that by learning from your Friends, and avoiding these pitfalls at the viewing stages! 

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SERHANT. launches Williamsburg new development

The Bogard New York Team, one of the top luxury real estate teams at SERHANT., today announced sales of The Orson, a boutique new development located at 402 Union Avenue in Williamsburg, Brooklyn.  The property was developed by Ranco Capital with KAO-HWA-LEE serving as architect and interiors by Makers Collective.

Nestled on a corner lot, The Orson comprises six units including one two-bedroom duplex, three three -bedroom floor-through units, and two three-bedroom penthouses.  Most  units boast coveted corner frontage accentuated by oversized windows framed with custom 32-inch-high wainscotting.  Intentionally designed with heritage finishes to create timeless residences, there are herringbone floors of oak wood, wainscotting, high base-boards, and double panel and steeped door frames with brass hardware.  Kitchens feature walnut shaker cabinetry and Calcutta Vagle Rosatto polished marble countertops and an appliance suite from Bertazzoni and Fisher & Paykel; the bathrooms have oak cabinetry and Nordic Grey, Honed Marble.

“We take a very thoughtful approach to our developments to ensure we craft warm homes with an enduring design,” said Avrumy Gluck of Ranco Capital.  “With The Orson, we wanted a building that delivers unparalleled beauty and uncompromising quality – every material, finish, and detail was carefully curated to bring a timelessness not just to the residences, but to its future residents.” 

Residences of The Orson are entered via keyed elevator access.  Amenities include a secure package room and a furnished rooftop deck with lush planters, an inviting pergola, Ipe wood sunbathing area, outdoor kitchenette with grilling station, and breathtaking Manhattan skyline views.

“The Orson is an elegant building that brings a modern yet cozy feel to each of its units, offering a private sanctuary in the heart of a neighborhood known for its energy and culture” said Mallory Bogard, licensed associate real estate broker and co-founder of The Bogard New York Team at SERHANT. “With median sales prices in Williamsburg up nearly 4% year-over-year, The Orson provides a unique opportunity to own a spacious, quality home in an in-demand market.”

Sales of The Orson are being led by Brandon and Mallory Bogard. 

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The Modern Commune: Inside New York’s Growing Co-Living Trend

Living with 23 housemates might sound like a chaotic nightmare to some, but for Ishan Abeysekara, a 33-year-old professional in Brooklyn, New York, it's a lifestyle choice that brings connection, community, and convenience. As the cost of living in major cities like New York continues to climb and the challenges of forming new friendships as an adult persist, co-living arrangements like Cohabs offer a compelling solution. But is this modern approach to communal living the future of urban life, or just a passing trend?

Co-Living: The New Urban Reality?

Co-living spaces like Cohabs are popping up in cities worldwide, responding to a growing demand for affordable housing and built-in communities. Unlike traditional shared apartments, co-living spaces are designed to foster a sense of community while offering flexibility and affordability—attributes that are becoming increasingly rare in today's urban housing market. For Ishan, who moved from London to New York in late 2022, the decision to opt for co-living was driven by practicality and a desire to build new roots quickly.

He articulates a sentiment that resonates with many urban dwellers: "As you grow older, making friends as an adult gets more challenging." Co-living, he says, offers a ready-made community and a chance to make new connections in a city known for its overwhelming pace and often isolating nature.

From College Dorms to Adult Communes: How Co-Living Differs

While the setup might conjure images of chaotic college dorms, there are key differences. The residents of co-living spaces like Ishan's tend to be more mature, respectful, and committed to creating a harmonious living environment. With shared amenities like a spacious kitchen, multiple refrigerators, a rooftop terrace, a gym, and a TV room that can comfortably fit all 24 residents, the infrastructure supports both community and privacy.

But the allure of co-living is more than just shared costs and convenience; it's about fostering genuine human connections. In an age where digital communication often trumps face-to-face interaction, co-living creates organic opportunities for social engagement—whether through communal dinners, workout challenges, or simply sharing a cup of coffee on the terrace.

The Upsides and the Realities of Co-Living

However, co-living isn't without its drawbacks. The transient nature of some residents can make it difficult to form lasting bonds. As Ishan points out, "If people are only here for three months, it's a bit hard to make a connection." Moreover, sharing spaces with over 20 people can come with occasional inconveniences, like waiting for a shower. But for Ishan, these are minor annoyances compared to the benefits of living in a dynamic, social environment.

The most significant advantage? For Ishan and others like him, co-living isn't just about having a roof over their heads. It's about creating a supportive micro-community that can help combat the loneliness and isolation that often accompanies moving to a new city or living alone. "I think I've met some people who I feel like I'll still be friends with when I'm 60," he reflects—a testament to the depth of connections that can form in these shared spaces.

A Glimpse into the Future of Urban Living

The rise of co-living spaces like Cohabs is reflective of broader shifts in urban living and housing trends in NYC. As cities become denser and more expensive, traditional notions of privacy and personal space are being reimagined. The success of these ventures raises interesting questions: Are we moving toward a more communal way of life out of necessity, or is this a deliberate choice to foster deeper human connections?

For now, co-living seems to offer a promising middle ground—a blend of independence and community that meets the needs of today’s urban professionals. Whether it’s a sustainable model for the future remains to be seen, but for residents like Ishan, it’s a choice that has already enriched their lives.

Final Thoughts

Co-living might not be for everyone. It requires a certain level of flexibility, tolerance, and a willingness to engage with others. But as Ishan’s experience shows, the rewards—community, friendships, and a rich social life—often outweigh the compromises. As cities like New York continue to evolve, co-living could very well be the answer for those seeking more than just a place to live, but a place to belong.

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