Aperol Joins the US Open: A Toast to Tennis with Italy's Iconic Aperitivo

In a delightful blend of sports and culture, the iconic Italian aperitivo, Aperol, has announced its debut partnership with the US Open. Bridging the vibrant energy of tennis with the convivial spirit of Italian piazzas, Aperol aims to infuse the world-renowned tennis championship with a zest of Italian joy.

Aperol Joins the US Open: A Toast to Tennis with Italy's Iconic Aperitivo - Off The MRKT

For those fortunate enough to be at the US Open in person, Aperol's presence is unmissable. Fans can immerse themselves in the Aperol experience at two distinct locations: an eye-catching orange-branded patio bar near the main entrance to Arthur Ashe Stadium and an authentic Italian Apé Truck stationed near Court 5. Both spots encapsulate Aperol’s ethos of togetherness and are sure to be a hit among attendees.

But the Aperol experience isn't limited to the stadium. Tennis aficionados nationwide can elevate their viewing parties with the effervescent Aperol Spritz, celebrated as Italy’s #1 cocktail. And for those looking to perfect their spritz game, the Aperol Perfect Serve Kit, available through Cocktail Courier, offers everything needed to craft the iconic drink from the comfort of home.

In addition to the on-ground festivities, Aperol is teaming up with Racquet Magazine for the exclusive Racquet House NYC event at Rockefeller Center. While the scheduled events are by invitation, the public isn't left out. Tennis enthusiasts can access the court throughout the weekend, making it a truly inclusive celebration.

For fans of tennis and aperitivo alike, this partnership promises a US Open like no other. So, as the games unfold, raise a glass and Join the Joy with Aperol!


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Who Was At The US Open Men's Finals?

We have a winner! Last night was the 2022 US Open men’s champion is Carlos Alcaraz and celebs including Diplo, Julianne Hough, Tinx, and models Taylor Hill and Adut Akech experienced the final round of the tournament from the Grey Goose Suite. Guests celebrated the win and this year’s tournament with some specialty cocktails - including the Honey Deuce.

In the suite Rumored exes Diplo and Tinx were friendly with each other, chatting and taking selfies together in their seats. While in the Grey Goose suite guests also connected with celebs in other sections! Diplo chatted with Euphoria star Angus Cloud and Andy Cohen while Julianne gave Anne Hathaway a hug from the suite next door. And Julianne Hough brought along her POTUS costar Julie White to the suite to have some hang time outside of the Broadway show.

See more photo’s below courtesy of David Dow for Grey Goose vodka.


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Reality Stars Take Center Court At The US Open Grey Goose Suite

Last night, the US Open women’s semifinals concluded in a pair of stunning showdowns, with Canadian Leylah Annie Fernandez set to face off against the UK’s Emma Raducanu this weekend. But the real excitement was happening off the courts as several reality TV stars surveyed the matches from the Grey Goose Suite! Former Bachelorette Clare Crawley was seen arm-in-arm with her fiancé Dale Moss throughout most of the tournament. They were seated nearby Paige Desorbo from Bravo’s Summer House who also couldn’t get enough of the action from the matches.

Photo’s courtesy of David Dow / AP

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How To Drink Like You're At The U.S. Open

Grey Goose Honey Deuce

Today is the first day of the The US Tennis Open, at Arthur Ashe stadium and If you haven't gone to the U.S. Open, then there is a lot you're missing out on. From spending the last Summer Days outside, as athletes and celebrities like Anna Wintour and Jimmy Fallon take part in this 2-week sporting event, it's always an elegant event.

Crafted to pay homage to the world’s most exciting Grand Slam, the Grey Goose Honey Deuce is comprised of Grey Goose Vodka, freshly squeezed lemonade and raspberry liqueur, topped with tennis-inspired honeydew melon balls.

Designed to transport tennis fans near and far to the non-stop courtside action, the cocktail is named after the most exciting moment of a tennis match when the score is tied at 40-40 - coined by tennis nerds as “deuce.” The refreshing sip is ideal for cooling off during the sultry summer days or powering through the wee hours of the morning to see if Roger Federer can keep up the momentum stateside following his record-breaking Wimbledon triumph. From spots around the the grounds you can also sit and unwind between matches at

Not able to attend this year's event? You can still try the Honey Deuce for yourself as it will be served at several New York hot spots, around the city like InterContinental New York Barclay and Benjamin’s Steakhouse in Manhattan which will be opening a pop-up location at Arthur Ashe Stadium during the U.S. Open this year or you can get your very own Honey Deuce Cocktail Kit, which serves 4.

Don't feel like going out, or want to host a viewing party yourself, make your guests feel like they're at the event by making the cocktail yourself. 

Ingredients

  • 1.25 oz GREY GOOSE® vodka

  • 3.0 oz Fresh Lemonade                                                       

  • 0.5 oz Raspberry Liqueur                                             

  • Garnish: Frozen Honeydew Melon Ball Skewer

Directions

Chill Collins Glass by placing in refrigerator/freezer or by filling with ice water for 5 minutes. Remove Collins Glass from refrigerator/freezer, and fill with ice. Measure and add vodka to Collins Glass. Top with measured amount of fresh lemonade. Measure and add raspberry liqueur. Garnish with skewer of 1 or multiple frozen honeydew melon balls (note: place honeydew melon in freezer before using the melon baller). Cheers!

Win The Kim Crawford “Make a Racket” Sweepstakes

With the official in-person return of the US Open, America’s #1 Selling Sauvignon Blanc brand Kim Crawford is excited to be this year’s proud partner, where they will have plenty of on-site offerings available for guests to enjoy throughout the tournament including their iconic Kim Crawford Frosé cocktail, signature wine glasses and core varietals of Sauvignon Blanc, Rosé, and more. Leading up to the Open, Kim Crawford will be encouraging consumers to enter their “Make a Racket” sweepstakes where one lucky winner and a guest will have the chance to fly to NYC to watch the 2022 Women’s Championship and enjoy a 3 night hotel stay. 

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Tennis fans looking to enjoy the stadium-experience at home can also recreate the Kim Crawford Frosé and several additional tennis-themed cocktail recipes below, perfect for a virtual viewing party! Whether you’re having a quite night of watching tennis in or hosting the viewing party of the season, you can order Kim Crawford Sauvignon Blanc and Rosé through Instacart and Drizly (using code KIM and save $5).

Kim Crawford wines began in a small cottage in Auckland, New Zealand. Since 1996, we’ve gained critical acclaim around the world with our dedication to honest, exuberant flavors. We do things unconventionally and believe the moment is what you make it #1 Sauvignon Blanc in the United States1

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Bring the US Open Experience Home w/ the First-Ever Grey Goose Honey Deuce Cocktail Kit

For more than 100 years, tennis fans around the world have flocked to Queens, NY to watch the sport’s best players compete in the iconic US Open tournament. This year, for the first time ever, the event will take place without fans, as necessary COVID-19 restrictions prohibit New Yorkers and tourists alike of the Arthur Ashe stadium experience—including sipping on a signature Honey Deuce cocktail in the commemorative US Open cup.

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As the US Open will be the first major tennis event since the start of the pandemic, lovers of the sport are eager to celebrate the return of tennis from the safety of their own homes. To help fans recreate that courtside feeling while watching couch-side, Grey Goose is introducing the first Honey Deuce Cocktail Kit which includes all the ingredients required to create the beloved beverage at home: a bottle of Grey Goose, freshly squeezed lemonade, Chambord raspberry liqueur, and pre-scooped honeydew melon balls on a skewer. Best of all, each kit will come with 2020 commemorative US Open Cups—a souvenir previously only available for purchase inside the stadium, and the final touch to creating the ultimate at-home watch party.

Starting today, the kits will be sold via Sourced in NYC, Los Angeles, Chicago, San Francisco, Dallas, Austin, and Washington, DC. All deliveries will begin today and be made either same-day or next-day, so you’ll be able to order the kit and sip on Honey Deuce cocktails throughout the tournament.

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Win The Kim Crawford US Open Watch Party Kit

Fortunately our favorite sporting event of the year is still happening, unfortuately due to COVID-19 the US Open will not be taking attendees. Long gone are the Summer day & nights sipping on drinks while either fighting for open grounds seats or lounging in one of the many suites. While you won’t be able to attend this year, thanks to Kim Crawford Wine you can win your very own kit perfect for your own at home watch party.

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As a proud partner of this year’s US Open, Kim Crawford is bringing all the action to you. Enter for your chance to win the Ultimate US Open Watch Party Kit! It’s time for game, set, splash. Here’s to making every match amazing with Kim Crawford.

Kim Crawford wines began in a small cottage in Auckland, New Zealand. Since 1996, we’ve gained critical acclaim around the world with our dedication to honest, exuberant flavors. We do things unconventionally and believe the moment is what you make it #1 Sauvignon Blanc in the United States1

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Constance Jablonski sips Honey Dueces and cheers on Nadal from the Grey Goose Suite at the US Open

As the US Open continues to heat up, the celebrity attendees are getting more and more invested in the matches. At last night’s Round of 16 match between Rafael Nadal and Juan Marin Cilic, model and former tennis player Constance Jablonskiwas seen watching from the Grey Goose Suite with rapt attention.

Constance Jablonski celebrates the 2019 US Open in the Grey Goose Suite

Constance Jablonski celebrates the 2019 US Open in the Grey Goose Suite

The Victoria’s Secret Angel attended the match in a chic white linen blazer over a simple patterned t-shirt, paired with matching white Gucci loafers. As she sipped on several Grey Goose Honey Deuce cocktails, she actively cheered on Nadal as he squared off against del Cilic.

Related: How To Drink Like You're At The U.S. Open

Comprised of Grey Goose vodka, raspberry liqueur, and frozen honeydew melon balls, the refreshing Honey Deuce has fueled many of these kinds of late nights at Arthur Ashe stadium.

To the shock of many at the Open last night, Cilic appeared to have the upper hand against Nadal, extending their gameplay into 4 sets. Nadal was able to pull through with a strong finish to the delight of fans everywhere, including Jablonski, who applauded his win.

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Models, Actors, & More Attend The Grey Goose Suite At The US Open

The social season to end the Summer is being held in Flushing NY as fans try to catch Serena's return to the US Open. For those lucky to have close view they may be able to check out the different suites around the match and those who attend. Check out below who was spotted at The Grey Goose suite.

See more: How To Drink Like You're At The U.S. Open

Olivia Palermo courtesy of Getty

Olivia Palermo courtesy of Getty

Last night, as the US Open quarterfinals kicked off with Serena Williams beating out Karolina Plišková and Rafael Nadal narrowly advancing against Dominic Thiem. The only thing rivaling the heat of the matches was the heat of Victoria's Secret Angels Sara Sampaio and sisters Bella and Gigi Hadid, who were in the audience to cheer on their favorite players.

See more: What to wear to the US Open

Over in the Grey Goose Suite, Sara was seen living it up as the matches got more and more intense. The Portuguese beauty adhered to the theme of the night, sporting a playful baby-blue tennis-inspired dress, with tie-up shoulder straps and a ruffled top half. She sipped on the Grey Goose Honey Deuce—the official cocktail of the US Open—while flirting with her longtime entrepreneur beau Oliver Ripley.

Sara Sampaio and Oliver Ripley enjoying a private moment during the Nadal vs. Thiem match

Sara Sampaio and Oliver Ripley enjoying a private moment during the Nadal vs. Thiem match

The two were practically inseparable, with Sara letting her dress straps fall to her side as Oliver shielded himself with his baseball cap so the two could share a private moment. Says a source.

See more: Novak Djokovic Hosted Fundraiser at 565 Broome SoHo

Bella Hadid (@bellahadid)'s Instagram story of her sister Gigi celebrating #HoneyDeuce season at the US Open

Bella Hadid (@bellahadid)'s Instagram story of her sister Gigi celebrating #HoneyDeuce season at the US Open

Elsewhere in the stadium, fellow VS angels and superstar sisters Bella and Gigi Hadid enjoyed giggle-filled girl time together while the matches ensued. In between enthusiastic cheers for her friend Serena Williams, Gigi sipped on some Honey Deuce cocktails herself. The eldest Hadid enjoyed the drink so much, that she even posed with it in her sister's Instagram story. She later paired her beverage with a hot dog, making her supermodel figure even more envious.

This past week other celebs have been spotted like Olivia Palermo, Paul Welseley, and Margarita Levieva.

Have something you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

How To Drink Like You're At The U.S. Open

Grey Goose Honey Deuce

Grey Goose Honey Deuce

If you haven't gone to the U.S. Open, then there is a lot you're missing out on. From spending the last Summer Days outside, as athletes and celebrities like Andy Cohen, Kevin Spacey, and Anna Wintour take part in this 2-week sporting event, it's always an elegant event.

Crafted to pay homage to the world’s most exciting Grand Slam, the Grey Goose Honey Deuce is comprised of Grey Goose Vodka, freshly squeezed lemonade and raspberry liqueur, topped with tennis-inspired honeydew melon balls.

Designed to transport tennis fans near and far to the non-stop courtside action, the cocktail is named after the most exciting moment of a tennis match when the score is tied at 40-40 - coined by tennis nerds as “deuce.” The refreshing sip is ideal for cooling off during the sultry summer days or powering through the wee hours of the morning to see if Roger Federer can keep up the momentum stateside following his record-breaking Wimbledon triumph.

Not able to attend this year's event? You can still try the Honey Deuce for yourself as it will be served at several New York hot spots, around the city. Bars include the Dream Downtown, PHD Terrace at Dream Midtown, 48 Lounge, Ascent Lounge, The Pierre, and Four Seasons Hotel.

Don't feel like going out, or want to host a viewing party yourself, make your guests feel like they're at the event by making the cocktail yourself. 

Ingredients

  • 1 1/4 parts Grey Goose Vodka

  • Fresh squeezed lemonade

  • 1/2 part Chambord or premium raspberry liqueur

  • Crushed ice

  • Honeydew melon balls

Directions

Chill Collins Glass by placing in refrigerator/ freezer or by filling with ice water for 5 minutes. Remove Collins Glass from refrigerator/freezer, and fill with ice. Measure and add vodka to Collins Glass. Top with measured amount of fresh lemonade. Measure and add raspberry liqueur. Garnish with skewer of 1 or multiple frozen honeydew melon balls (note: place honeydew melon in freezer beforehand, then, to create melon balls, use melon baller).

Novak Djokovic Hosted Fundraiser at 565 Broome SoHo

On Monday, August 20, in advance of the 2018 U.S. Open,  Novak Djokovic hosted a fundraiser for his Novak Djokovic Foundation to help raise funds to provide early childhood education programs in disadvantaged Serbian communities.

The charity event was held at the sales gallery for 565 Broome SoHo, the first residential building in New York City designed by Pritzker Prize-winning architect Renzo Piano which Djokovic recently purchased a residence within the building.

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At the event, Djokovic personally signed the tennis racquet that he used to win the final in Cincinnati on Sunday, a victory that made him the first man to claim all nine Masters events on the ATP Tour. The racquet will be auctioned off alongside his personal, limited edition Seiko watch next month as part of Christie’s “Falling for Time” online watch sale from Sept. 6 – 20. All proceeds from Djokovic’s contribution will benefit the Novak Djokovic Foundation, which provides early childhood education programs in disadvantaged Serbian communities. 

"I’m fortunate to have the opportunity to make a difference in my country, and the support of organizations like Bizzi & Partners Development and Christie’s helps make that possible.” said Novak Djokovic

The August 20 fundraiser was hosted by global real estate firm Bizzi & Partners Development, which is developing 565 Broome SoHo along with Aronov Development and Halpern Real Estate Ventures.

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Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.