The Residences at Shell Bay Tops Off, Marking Major Milestone Toward 2027 Debut
Witkoff Group and PPG Development have officially topped off The Residences at Shell Bay, a 20-story luxury condominium tower inside the 150-acre private Shell Bay enclave in Hallandale Beach—marking a major construction milestone as the project moves toward its planned 2027 completion. The tower will bring 108 residences serviced by Auberge Collection, positioning Shell Bay as one of South Florida’s most club-forward, resort-style residential plays.
Alex Witkoff, Ari Pearl, Mayor Joy Cooper & Michael Leibowitz
The lifestyle pitch is the headline: Shell Bay Club’s invite-only ecosystem pairs a Greg Norman–designed championship golf course with a racquet program spanning all four Grand Slam tennis surfaces (plus pickleball and padel), a private 48-slip marina with Intracoastal access, and a wellness-focused clubhouse experience. On the residential side, the building is designed by Kobi Karp Architects with interiors by AvroKO, with homes ranging from one to four bedrooms, wrapped in terraces and oriented to waterway and golf-course views.
Pricing starts at $2 million, with sales and marketing handled by Douglas Elliman Development Marketing—while the broader Shell Bay Club lifestyle has been framed as an ultra-exclusive, membership-driven offering. The topping-off moment signals momentum for a project that’s aiming to sit at the intersection of privacy, hospitality-grade service, and a fully built-out private-club campus—essentially a “live where you vacation” concept, engineered for the South Florida luxury buyer.
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