Celebrities Hit the Slopes for Meiomi’s Club Noir Après-Ski Takeover in Vail
Meiomi Wines brought a splash of California cool to Vail with a 48-hour “Club Noir” takeover at Express Lift Bar, transforming the slopeside hotspot into an après-ski destination celebrating the launch of Meiomi Club Noir. Set against an alpine backdrop, the pop-up blended coastal Pinot Noir energy with mountain-weekend glamour—complete with curated bites, a custom igloo moment, and music by DJ Pamela Tick.
The event was open to both consumers and VIPs, drawing a stylish crowd that included Gwyneth Paltrow, Jamie Chung, and tastemakers like Tezza Barton and Julie Sariñana. The vibe leaned effortlessly chic: think warm lighting, polished ski-town textures, and a steady flow of Meiomi pours designed for that post-run, “one more round” mood.
For readers, the takeaway is simple: brands are no longer just sponsoring winter—they’re producing it. Club Noir felt less like a standard tasting and more like a mini cultural moment in Vail, merging celebrity, nightlife, and destination lifestyle into something highly photo-driven and roundup-friendly.
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