Lean Into October: Now Is the Time To Act

By Louise Phillips Forbes, Brown Harris Stevens

With 35 years of experience in residential real estate and exceeding $6 billion in career sales, I’ve learned that timing the New York City market is never about waiting—it’s about acting strategically. My team had a strong third quarter, and as interest rates begin to pull back, I believe we need to challenge the idea of “pausing” until after the mayoral elections.

I remain forever bullish on New York. It continues to be one of the most resilient and dynamic markets in the world. Every cycle and every challenge ultimately reaffirms the strength and diversity of the city and the enduring desire to own a piece of the rock.

For educated buyers and sellers alike, my advice is simple: if you’re looking to buy and sell in the same market, lean into October. To navigate effectively, stay true to the fundamentals: Preparation, Presentation, and Pricing.

For buyers, success in this market requires both planning and precision. Financing should be secured at the onset of your search so you can act decisively when the right property appears. Include a personalized letter with your offer—often, it’s the emotional connection that helps you stand out. Be fully board-ready; thorough preparation demonstrates strength and inspires confidence from sellers. And whenever possible, work with an attorney who knows the building to streamline due diligence and keep your transaction moving efficiently.

For sellers, remember that today’s buyers have access to an endless amount of information and are not inclined to overpay. Introducing a home at an unrealistic price costs valuable time, and the ticking days on market can harm the perception of an otherwise perfect property. Price accurately, present beautifully, and be responsive when offers come in—the first offer is often the best offer.

October is a month of opportunity for those ready to move.

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