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The Strategic Buyer’s Advantage in Manhattan’s Evolving Market

October 28, 2025 by Jeremy Lindy in Real Estate

By Lisa K. Lippman, Licensed Associate Real Estate Broker, Brown Harris Stevens

Efficiency remains the defining characteristic of today’s luxury real estate market. Well-priced properties are continuing to garner attention, and opportunities exist for buyers who approach the process with equal parts strategy and confidence.

What’s particularly notable is the recent rise of direct buyers, especially among those in their thirties and forties. This trend became apparent at one of my $7 million co-op listings, where three out of four scheduled showings were with direct buyers. However, while many are eager to navigate the process on their own, experience continues to show that agent representation truly matters. Sellers are drawn to the strongest, most prepared buyers, and those with an experienced broker on their side are historically better positioned to succeed.

A seasoned agent does far more than arrange showings or submit offers. They have the ability to anticipate potential issues before they arise, understand how to best present a buyer, and know how to approach negotiations with precision. These insights often make the difference between winning and losing in a competitive situation.

And while property data has never been more accessible, it’s the interpretation of it that counts. As I often remind clients, numbers only tell part of the story. Understanding the nuances of the unit floor plans and building, along with which requests are reasonable during negotiations can dramatically influence value—and peace of mind by knowing that informed decisions are being made.

For buyers, this is an exciting time in a market that rewards preparation, clarity, and expert guidance. With the right strategy and a trusted advisor by your side, you can find the right property, and sometimes where you least expect.

Lisa K. Lippman has been the #1 agent at Brown Harris Stevens for the past nine consecutive years and was recently named the #3 Top New York City Resale Broker by The Real Deal, a Golden I Club finalist, and is consistently honored among the Hollywood Reporter’s New York City Power List. With over 28 years of leading industry experience, Lisa’s depth of expertise, marketing savvy, and personal attention to every detail is sought out by buyers and sellers of high-end cooperatives, condominiums, and townhomes throughout Manhattan.


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Real Estate Trends, New York, Lisa K. Lippman, New York Real Estate
Real Estate
Comment

The Prewar Dream, Reimagined: A Smarter Way to Finance Fixer-Uppers

August 04, 2025 by Jeremy Lindy in Real Estate

By Lisa K. Lippman, Licensed Associate Real Estate Broker, Brown Harris Stevens

There is something undeniably special about a prewar apartment. From the gracious proportions and high ceilings to the intricate architectural details, these homes have a soul that is often unmatched. For many buyers, prewar apartments offer a unique opportunity to combine historic charm with modern luxury to create a space that is entirely their own.

But that opportunity comes at a price.

Beyond the logistics, the upfront cash required can be staggering. Buyers who are capable of comfortably covering the total cost of the home are often forced to walk away—not because they can’t afford it long-term, but because they simply can’t float two homes and a full gut renovation paid entirely in cash. Watching a buyer fall in love with a property, only to realize the short-term math doesn’t work, is a heartbreaking aspect of my job.

That’s why I believe we need a new approach that reflects the way people buy homes today.

I am advocating for a financing shift that could be a game-changer by encouraging boards to consider allowing buyers to borrow based on a home’s future renovated value, not just its current purchase price.

Here’s how it would work. Let’s say a buyer purchases a classic seven for $3.5 million which is in need of a full gut renovation, and that same home, once renovated, would be worth $6 million. Traditionally, banks—and by extension, co-op boards—will finance a percentage of the $3.5 million purchase price. But under my proposed model, financing could be based on the $6 million future value.

The implications are enormous. I estimate that unrenovated co-ops priced between $2 million and $10 million could sell for 8% to 15% more under this model. That’s not just good news for buyers—it’s a win for sellers and shareholders, too, particularly in buildings where dated apartments often sit on the market at deep discounts.

This approach would also help co-ops remain competitive with new developments. Buyers comparing a brand-new condo—where the price includes the finished product—with a charming, but outdated, prewar co-op tend to default to the simpler option. But if we can ease the financing burden and bridge the cash gap, we make room for more people to say yes.

Prewar buildings offer some of the most beautiful and enduring real estate opportunities throughout the city. Now it’s time for our financing models to catch up. With just a bit of imagination—and a willingness to rethink the status quo—we can unlock the full potential of these iconic apartments for the buyers who dream of calling them home.

Lisa K. Lippman has been the #1 agent at Brown Harris Stevens for the past nine consecutive years and was recently named the #3 Top New York City Resale Broker by The Real Deal, a Golden I Club finalist, and is consistently honored among the Hollywood Reporter’s New York City Power List. With 28 years of leading industry experience, Lisa’s depth of expertise, marketing savvy, and personal attention to every detail is sought out by buyers and sellers of high-end cooperatives, condominiums, and townhomes throughout Manhattan.


Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

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Lisa K. Lippman, New York, New York Real Estate, Real Estate Trends, Byline
Real Estate
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The Upper East Side Is Buzzing — And It’s More Than Just Frozen Yogurt

June 02, 2025 by Jeremy Lindy in Real Estate

By Lisa K. Lippman, Licensed Associate Real Estate Broker, Brown Harris Stevens

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June 02, 2025 /Jeremy Lindy
Lisa K. Lippman, New York, New York Real Estate, Upper East Side, Real Estate Trends, Byline
Real Estate
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You Only Have One Chance to Make a First Impression

April 24, 2024 by Jeremy Lindy in Real Estate

By Lisa K. Lippman, Brown Harris Stevens

The goal when preparing a property for sale is to make sure that it looks as good as it possibly can. Each room should appear as a fresh and bright clean slate in an effort to help buyers imagine themselves living in the space. Whether it is an overlooked collection of products on the bathroom counter or a fuzzy film on the window that muddies the views, it is the little things that make all the difference.

Here, top Manhattan real estate agent Lisa K. Lippman shares four proven tips that will help your home make a great first impression.

Consider staging with fresh furniture.

If you are planning on moving, the furniture will likely need to be removed anyway. Declutter each room as much as possible, pack away collections and picture frames, and keep surfaces curated. Remember, less is always more.

Don’t miss a detail.

Make sure all light bulbs are working, do any needed paint touch-ups, clean rugs and replace dark colors with a lighter option, wash the windows, and regrout bathrooms and kitchens.

You’re best-off pricing close to where you think something’s going to sell.

When you price your home, forget aspirational pricing and everything you knew from a year ago. What is really important is to talk to your broker about where properties are trading now. You want to be the most attractive property, both in your product type and in your price point (5-7% of your price). If you make something very compelling in every way, you may not have to negotiate.

Account for renovations when pricing.

It can cost $700 per square foot and up to renovate these days, and it takes longer than it used to. You will also need to factor the cost of the buyer having to live someplace else while renovating. Those numbers add up and should all be kept in mind when pricing. 

Lisa K. Lippman

Lisa has been the number one agent at Brown Harris Stevens for the past eight consecutive years and was most recently named number six in New York City for seller represented sales, preceded only by large teams and actual companies. With over 25 years of leading industry experience, Lisa’s depth of expertise, marketing savvy, and personal attention to every detail is sought out by buyers and sellers of high-end cooperatives, condominiums, and townhomes throughout Manhattan.


Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings
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April 24, 2024 /Jeremy Lindy
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