Douglas Elliman Development Marketing Commences Sales at 277 Fifth Ave NoMad

Douglas Elliman Development Marketing, a division of Douglas Elliman Realty, announced today that it has commenced sales as the exclusive sales and marketing agent for 22 of the remaining luxury units at 277 Fifth Ave NoMad. The successor sponsor is Shokai, with architectural design by famed starchitect Rafael Viñoly and interiors by Jeffrey Beers International. 277 Fifth Ave is a 55-story modern, glass and steel building located in the very heart of Manhattan’s NoMad neighborhood. Julia Jiang Hawkins and Charles Hawkins of The Julia Jiang & Charles Hawkins Team at Douglas Elliman and Fredrik Eklund & John Gomes of The Eklund | Gomes Team at Douglas Elliman are handling the exclusive sales.

Julia Jiang Hawkins & Fredrik Eklund

“We look forward to working with Shokai on the next phase of 277 Fifth Ave NoMad,” said Susan de França, President & CEO, Douglas Elliman Development Marketing. “Backed by our unprecedented national and international networks, we are confident that our entire team will guide this iconic building to a successful sellout.” 

“I am very proud to be part of this project, which is the tallest residential building on Fifth Avenue with some of the best views of New York City from what is arguably the best location in Manhattan,” said Julia Jiang, who represented the buyer for the very first condo sale in the development back in 2017. Julia proceeded to sell eight other homes in the building as well as multiple rentals, setting price per square foot sales records for the development. When awarded the project by the Successor Sponsor Shokai, Julia Jiang and Charles Hawkins enlisted the star-power Eklund | Gomes team for the backing to successful sell out. “This is an incredible opportunity to own a piece of New York City on the famed Fifth Avenue,” added Charles Hawkins.

“I am thrilled to be part of this project, which is the tallest residential building on Fifth Avenue with some of the best views of New York City from what is arguably the best location in Manhattan,” said Fredrik Eklund of Douglas Elliman. “277 Fifth Ave NoMad is the pinnacle of luxury, and it will be an honor to work on such a successful and well-received project,” added John Gomes of Douglas Elliman.

From left to right. Alfred Renna, Joan Huang, Cindy Dai, Julia Jiang Hawkins, Fredrik Eklund, Ryan Zou, Charles Hawkins, John Gomes and Scott Durkin Photo Courtesy: LPG

The residences comprise one- to three-bedroom homes spanning 828 to 2,333 square feet, with two loggia units featuring 206 square feet of outdoor space. All residences include five-and-a-half-foot-wide American white oak flooring and expansive views. Kitchens feature light-stained white oak cabinetry with recessed satin-brushed-metal accent trims throughout the counters and islands; upper cabinet doors with either metal-trimmed, white back-painted glass or light-stained white oak; Calacatta Saccheli polished marble slab countertops; backsplashes with integrated cooktop niches; and island countertops with waterfall edges, all in a polished finish. The stainless-steel sinks are Undermount Blanco with Dornbracht swivel spout faucets and pull-down spray in a polished chrome finish, and the Loggia Residences have cold water pot fillers on the cooktops. The appliances are fully integrated stainless-steel finish Miele, including a refrigerator and freezer, wine cooler, gas cooktop with sealed burners and retractable ventilation hood above, 30” convection hood above, 30” convection oven, 24” speed oven and full size 24” dishwasher.

The primary bathrooms feature Bianco Dolomiti marble flooring in a honed finish; San Nicola marble tile walls in a honed finish; custom walnut vanity with Bianco Dolomoti marble slab countertop with waterfall sides and backsplash in a polished finish; custom metal frame medicine cabinet with integrated lighting; Kaldewei Puro Duo steel enamel tub with Bianco Dolomiti marble slab tub deck and apron in a polished finish; Dornbracht tub deck control with pull-out hand shower; and waterfall tub spout in a polished chrome finish. There are all-glass showers with San Nicola stone walls and integrated wall niche shelf in a honed finish; Bianco Dolomiti mosaic tiles on shower floor with integrated “infinity-edge” drain; Dornbracht wall-mounted rain showers and wall mounted hand shower in a polished chrome finish; and Duravit water closets and heated floors.

There are over 7,000 square feet of amenities, including a curated lobby library with a double-height bookcase wall, entertaining suite with separate bar and kitchen pantry, private dining room, dramatic circular stair connecting leisure and entertaining areas to the Fifth Avenue terrace and the fitness club with separate training/yoga studio, as well as men’s and women’s spa with steam/sauna rooms and a kids’ club and games lounge with ping pong table. Conveniences include private storage/bike storage, pet priority program, dry cleaning program and vehicle concierge.

Located in one of the city’s most sought-after neighborhoods, 277 Fifth Ave NoMad is situated at the crossroads of Manhattan’s East and West Sides, Uptown and Downtown.

Pricing ranges from $1,875,000 to over $10 million with immediate occupancy.

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Our Favorite Listing For The Week: With Views of Empire State Building

Looking for a new place to live or just curious about what's on the market? Check out our favorite homes you should make an appointment for this week. 

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Madison House Residence 58A | $13,950,000

This 3,391 square foot four-bedroom, four and a half-bath residence opens into an elegant entry foyer, leading to a living and dining room encased with 10-foot tall windows with North, East and West views. Gachot-designed custom rift-cut cabinetry accentuates the open kitchen, with a honed Calacatta Borghini marble waterfall island and backsplash. Gaggenau appliances including a cooktop, combi-steam oven, convection double oven, refrigerator, and wine refrigerator outfit the kitchen. White oak 5-inch plank floors and 9-foot solid walnut doors are featured throughout the residence.

A private vestibule separates the living area from the primary bedroom suite, creating a sense of privacy. A chic walk-in closet designed by DDC with functionality and durability in mind, features reflective smoked glass, custom shelving and integrated LED lighting. The en suite master bath offers honed Bianco Dolomiti marble on the walls as well as floors, which are heated, with a custom Gachot-designed vanity and mirror. Platinum matte Dornbracht fixtures accentuate the vanity, Kaldewei tubs and Durivit toilet. A striking powder room with honed Calacatta Nuevo and Absolute black marble walls complemented by a Gachot-designed custom vanity with Dornbracht fixtures is situated thoughtfully off the entry foyer.

In the heart of stylish NoMad, Madison House offers unsurpassed panoramic views of New York City, where every residence has a corner window and 11-foot ceilings or higher. With architecture by Handel and interiors by Gachot, these homes start 150 feet in the air and soar to over 800 feet. Extraordinary views are forever in style.

Madison House offers a double-height attended lobby and 30,000 square feet of amenities. These include a spa with 75-foot lap pool, cold plunge, hot tub, steam room, sauna, and treatment room. A 2nd floor 2,800 square foot roof garden. 5th floor double height Gachot-designed private lounge and bar, 14-seat private dining room with a demonstration and catering kitchen, conference room, card room and reading room. State-of-the-art exercise room, separate yoga room, and 6th floor sports lounge with a golf simulator, billiards table and children’s playroom. One-to four bedroom residences in the heart of the stylish NoMad design district.

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Rose Hill Tops Out

Following the unveiling of Rose Hill, one of the new residential developments in Manhattan's NoMad neighborhood that represents a modern era of Gotham-esque architecture and design by award-winning New York-based design firm CetraRuddy, legendary developer Rockefeller Group has announced that the 45-story luxury tower has topped out. Rising over 600 feet and located at 30 East 29th Street between Madison and Park Avenues, Rose Hill draws a direct connection to Rockefeller Center with its heavy prewar, Art Deco influence and will be comprised of 123 spacious, studio-to-four-bedroom residences including penthouses, and a vast amenities collection.

credit: Will Femia

In a historic neighborhood that itself was once known as Rose Hill – a nod to the 130-acre Rose Hill Farm estate that occupied the land – the building offers cinematic views of New York City and the Manhattan skyline. Rose Hill is eloquently clad in a bronze-tone façade, accented by intricate detailing that frames expansive glass windows. Decorative lighting will illuminate the tower’s base and crown to highlight the building’s unique articulation.

“It’s been a phenomenal journey seeing this project come to fruition and take its place among the historic crowns of New York City with its distinct architectural design,” said Meg Brod, Rockefeller Group’s Senior Vice President and Regional Development Officer in the Northeast U.S. “We have created a tower that is authentic to our legacy and speaks to today’s buyers with its inventive flex spaces that can be customized to one’s needs as well as curated a robust amenities package with premier community partnerships. We look forward to welcoming residents home next fall.”

The Art-Deco inspired condominium will offer an abundance of amenities, including premier partnerships with New York-based businesses, and closings are anticipated to begin in late 2020.

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Inside The Madison Launch Event

Last Thursday, the real estate community came out in full force to celebrate the launch of sales at Madison House, the tallest residential building in NoMad.

The team behind the Broken Shaker at the Freehand Hotel served specialty cocktails at the Madison House sales gallery which features furniture by Molteni & C and custom millwork throughout.

Noteworthy guests included Douglas Elliman's Howard Lorber, Susan de Franca, and Karen Mansour, JD Carlisles's Evan Stein, Jurg Rehbein, and Fosun International's Matt Liang.

Standing 805 feet tall, Madison House is the tallest residential tower in NoMad, offering panoramic, picture-perfect views. Architecturally conceived from the inside-out, with exterior design by Handel Architects and interiors by Gachot Studios, each of the 199 luxuriously appointed homes features open and airy floorplans, corner windows, at least 11-foot ceilings and nine-foot doors. Douglas Elliman Development Marketing’s Leonard Inzirillo, Jacob Franco, Matthew Gulker, and Evan Shaffer will be the exclusive sales team for Madison House. 

“As construction progresses and the façade is fully complete, we are excited to launch sales at Madison House and bring to market a truly special collection of residences,” said Jules Demchick, Chairman of JD Carlisle Development. “The floor to-ceiling windows, spacious floorplans and soaring ceilings in each residence creates an incredible sense of volume, while maximizing light, air and unobstructed views.” 

Pricing for one-bedroom residences begin at $1.49M, with occupancy expected Fall 2020. Douglas Elliman Development Marketing is the exclusive sales and marketing firm for the project.

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NoMad's Madison House Launch Sales At $1.4 Million

Madison House, the residential tower in NoMad today launched sales for the public. With architecture by Handel Architects and interiors by Gachot Studios, Madison House is a striking addition to the Manhattan skyline rising to 805 feet.

Each of the 199 modern residences at Madison House features open and airy floor plans, corner windows, 11-foot ceilings, 9-foot doors, and luxurious unobstructed views of the city.

“As construction progresses and the façade is fully complete, we are excited to launch sales at Madison House and bring to market a truly special collection of residences,” said Jules Demchick, Chairman of JD Carlisle Development.

The project has already topped out with occupancy expected Fall 2020. Pricing for one-bedroom residences begin at $1.4 million up to over $25 million for one of the four-bedroom penthouses with a private terrace.

Karen Mansour, Executive Vice President at Douglas Elliman Development Marketing, continues, “Madison House is uniquely positioned in the marketplace to offer true lasting value and has been meticulously planned to bring an unparalleled level of luxury to NoMad at a compelling price point.” 

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Corcoran Group Marketing Joins The NOMA Sales Team

The NOMA a boutique collection of fifty-five condominium residences in a sculptural twenty-four-story neo-Bauhaus tower. Located in the heart of Manhattan’s creative and cultural NoMad neighborhood has just enlisted The Corcoran Group to collaborate with Alchemy Properties to assist in selling the remaining 50% of the building.

“We are excited to be collaborating with Corcoran Group Marketing and begin the final sell-out phase of the building,” said Alchemy Properties President and Founder, Kenneth Horn, “Our sales to-date has been exceptional, more than 50% of the inventory sold, and the brokerage and buying communities are excited about The NOMA. The building is a new model for luxury living in the NoMad neighborhood. Corcoran Group Marketing understands the value and potential of The NOMA and the neighborhood and will use their expertise to complement Alchemy Properties’ sales team efforts.” 

The building features 15 foot high ceilings capped with reclaimed wood, a custom gunmetal chandelier, limestone flooring, venetian plaster and leather upholstered walls showcase a warm industrial palette.

The lobby is doorman attended 24-hours a day, seven days a week. An extensive set of amenities and services are available to the residents at The NOMA, including a 120-foot wide landscaped residents’ terrace with multiple seating areas and an outdoor kitchen. Overlooking the terrace is a library and fitness center complete with state-of-the-art cardio equipment, free-weights, and a punching bag.

Scroll through of photos for Unit 14B

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Justin Davidson Scouts Iconic New York Landmarks from 277 Fifth Avenue

Justin Davidson, PhD, Pulitzer Prize winning architecture critic from New York Magazine, led over 90 guests through an architectural journey of New York City 55 stories in the air at 277 Fifth Avenue last Thursday, September 13th.

Carlo Romero & Kristen Jordan

Over 90 brokers and NYC photographers attended to catch a peek at the unique program which highlighted anecdotes and back stories on both iconic and little-known buildings across the city.

Davidson framed out birdseye views that can be seen from the full-floor penthouse, like Cass Gilbert’s Art Deco Met Life New York Life Building, the iconic Flatiron Building, Ellis Island and the nearby Empire State Building.

Carlo Romero,Marie-Claire Gladstone

Kane Manera, Michele Hinojos

Anthony Ferrone, Michael Diaz, Marko Kazanjian

Anthony Ferrone, Sanna Backstrom, and Deepak Ragegowda

Guests enjoyed live music by Sterling Quartet, an electric string band that performed eclectic covers, refreshments from Blankslate Tea and catering by Mangia. 277 Fifth Avenue is a  striking, modern tower designed by internationally-acclaimed architect  Rafael Viñoly and developed by Victor Group and Lendlease. Jeffrey Beers International is responsible for the interiors. Corcoran Sunshine Marketing Group is the exclusive sales and marketing agent. 

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