5 Signs Your Startup Needs Rebranding

By Peter Minkoff

Running a startup is never easy, especially if you’re a young entrepreneur just trying to make it in the harsh world of business. And once your company is up and running, it’s all about maintaining the image and one of the most efficient ways to do so is by focusing on marketing. Of course, you don’t have to invest the biggest portion of your annual budget on this, but make sure you reach your audience and pass them your message. However, if your revenue stops showing signs of continual growth, perhaps it is time for rebranding. That should help you connect with new customers and clients. Here are five signs that this is precisely what your startup needs.

Wrong kinds of people

Having tons of customers and clients is amazing, but what if these aren’t the people you wanted to attract? Advertising to wrong demographic can be acceptable at first – because, let’s face it, any audience is quite all right when you’re starting – but not when you’re trying to develop and grow. Outgrowing your initial target audience can also have a lot to do with focusing on local clients and as you move onto bigger and better things, you need to find a way to get your message across to other sorts of people, too.

Wrong Marketing

If your startup is young and you want to make a change in the community, as well as become visible on a higher level, you can’t rely on traditional marketing methods. These are, more often than not, quite possibly the worst thing for a startup and something that will ultimately ruin your reputation and prevent you from growing further. Opting for slightly unusual marketing techniques – from guerilla marketing to new online strategies – will help you become more appealing to a younger or slightly unordinary demographic, which is always good.

Wrong philosophy

Most people think that a huge pile of cash is all they need to launch a startup and that’s further from the truth than they can imagine. A sustainable business that’s going to start making money as soon as possible requires lots and lots of planning, thinking ahead, projecting and researching, and all of that has to be done in advance, before you launch your business. And if this is your first startup, you’d better talk to people with experience and your friends who have gone through similar experience. If you notice something is still not working after trying out these invaluable tips, react immediately and change your approach to business. Many CEO’s choose to look into trustworthy business consulting services and this is an idea that seems to be working in most cases. Since these are the people who you can rely on, listening to their suggestions and doing as they tell you can help you save your business.

Wrong branding

Since most startups are founded by a group of enthusiasts who know little or nothing about business, it’s no wonder they often have a wrong approach to branding, too. Trying to cut the initial costs means they’ll go for the cheapest logo and branding, which might be quite all right for starters, but things shouldn’t stay that way in the future. Don’t be afraid to rebrand your startup after a while as this is something the big companies are doing all the time as well and ultimately find it beneficial in the long run.

Wrong move

Being involved in a public scandal or a potentially dangerous situation is one of the worst things that could happen to a startup. If something like this does, however, occur, the chances are your clients and customers are going to associate you with this incident forever, which is why you need to take a new approach and rebrand at once. You don’t have to shut your business down and start with something new, but simply go in another direction and leave the past behind. This way, you’ll attract new clients and, at the same time, show the old ones you’re ready to move on.

Learning from mistakes

While all of these ideas will certainly introduce something positive into your startup, remember that you can’t keep on rebranding year after year. So, learn from your mistakes and try not to repeat them, at least for a while.

Redefine Your Business with Rebranding - Organize the Best Live Event

At some point in its public presence, every business will need to redefine itself. This method is called rebranding or, to say it plainly, a strategy of creating a new image for the business. Rebranding asks for a lot of modifications starting from a new logo and design, different colours, new product images, and even the way that you present your business to the clients.

Stay True to Who You Are

However, you don’t want to overdo it. You need to stay true to who your company is, what you signify in the global market and precisely who you plan to become with your improved image. When customers come across your business after the rebrand, it should still be recognisable to them, but well-favoured and more cutting-edge than ever.

Envision Your New Look

A rewarding campaign requires not just a renewed logo, it also needs a vision that invigorates customers, shareholders, and others to see the brand in a new light. For that, rebranding a business’ goals, message, and culture is, to say mildly, not an easy task to do. Still, there is one brilliant tactic that you may combine with it and that is to make rebranding into a corporate event. When you bring the process near its end, it is a great way to let everyone know about the big changes you have at hand.

Let the Party Start

An impeccable event asks for attention to the tiniest details and preparation for sudden hiccoughs and problems.

Involve Social Networks

Did you know that according to Sensis Social Media almost a quarter of people in Australia (24%) use social media to follow brands or businesses? If you can get people to Tweet and post on Facebook & Instagram about your event, you are more likely to spread the word quickly. Social media is one of the best free of charge ways to promote your event and your revamped brand identity. Therefore, it’s essential you take advantage of it.

You can do it by offering your guests something worthwhile if they “check in” at your event on Facebook. In addition, you can come up with a clever hashtag that people will want to share on Twitter or Instagram. There are numerous event-planning distinct hashtags such as #happyhour, #experiential, or you can just invent your own unique one.

Organize a photo competition

People love a good competition as it is fun and gives a positive reaction to your event. One of the best new event ideas is using a custom Instagram frame to take pictures of your guests. You can hire a PhotoBoothMe for this. The idea is that all of the guests hold up the frame, have their picture taken, and post the picture to their Instagram feed with hashtags such as #photobooth, #havingagreattime, #dontwanttoleaveyet. Make sure your overhauled logo is visible on them at all times. With every post, guests will have the chance to get closer to the prize and for that, they would more likely engage in the game and become your brand advocates.

Besides the fact that it is a fun and exclusive way to stimulate your guests to share your event over social media, it will also help to put your one-of-a-kind hashtag in circulation around the internet.

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Match the décor

It is recommended that the furnishing, food and drinks correlate with company’s redesigned logo, brand, and its new image.

In that sense, you can make the icing on the cupcakes or biscuits in the same colour as your logo. Furthermore, you can hire a cocktail-master to create a custom cocktail with an “oomph taste” that couples with your new company brand. The light effects in your new colours can also contribute significantly towards achieving your goal.

Bottom line, your presentation on the event should match the image of your overhauled identity. Above everything else, food and drinks will be remembered by most attendees, hence that is where you should focus your attention.

Something to Remember You by

Event attendees love freebies! If you want to keep a firm memory of your event in their minds makes them a gift bag to take home. It can contain something symbolic, functional and oftentimes used such as branded water bottles, stationery, or, for big-budget events Bluetooth headphones or something similar.

With this small token of affection from your side, your guests will be far less likely to forget about your event and thus your brand, while they enjoy whatever freebie you give them.

Luxurious Bachelor Party Ideas

By Peter Minkoff

If your best friend is soon to be married and you’re the one who’s in charge of throwing an unforgettable bachelor party, just make sure to stay with us and keep on reading! Here are four amazing ideas and tips on how to accomplish that like a pro, so take a look at them and enjoy!

A bachelor party in Bali? Why not!

Bali is one of the most popular destinations when it comes to boys’ trips, and there are definitely good reasons for that. Apart from stunning beaches, amazing food, and dozens of outdoor activities to get your blood flowing, Bali also offers a really attractive party scene that mustn’t be overlooked. Of course, you shouldn’t neglect hundreds of gorgeous ladies in their tiny bikinis, which are definitely a sight for sore eyes. If you know that a groom-to-be particularly enjoys the ocean and all its wonders, you can always opt for a luxurious yacht party that includes a lunch, plenty of booze, and a waitress dressed in a bikini. Spending a day on a yacht will add an inevitable touch of extravagance to your everyday routines, and it’ll undoubtedly make your friends’ lives much more awesome – even if just for one day.

Partying in Miami is always a good idea

Miami offers so many options when it comes to throwing a bachelor party, which is exactly why you should opt for it if Bali is just too pricey for your current budget. Just make sure to go in-season, which is from November to April, since this period offers fantastic weather and unlimited options when it comes to outdoor activities. Delano is probably one of the best places to stay when in Miami, and you definitely won’t find a better pool in Miami Beach, since this hotel has it all. As for the night activities, you mustn’t miss E11Even Miami – one of the hottest places right now that features a nightclub, sports bar, rooftop restaurant, and even adult cabaret if you want to see some attractive strippers in action.

Australians like it hot

Australian men are stepping their game up when it comes to bachelor parties, and the fact is that you can never go wrong with Sydney since it has so much to offer in terms of great food, thrilling outdoor activities for the day, and exciting party experiences for the night. If your crew is up for a fabulous cruise, you should hire a yacht and sail around Sydney Harbour all day long. There are many agencies that offer such services, so make sure to pick one according to your budget. Australian guys have gone crazy about sexy yet classy Sydney Topless Waitresses lately, and they will undoubtedly offer an unforgettable experience to your best friend who’s soon to be married. The quality of their service is absolutely flawless, and you won’t make a mistake if your hire these ladies for this occasion.

Las Vegas as the ultimate partying spot

Some people claim that Las Vegas is for bachelors like Disneyland is for kids, and you know what? They are absolutely right! You should start your trip by renting a ridiculously extravagant (and expensive, yes) suite for your crew – when in Las Vegas, you can’t really be frugal. There are so called ‘men caves’ at the Palms Casino Resort which come with a basketball court, an entertainment screen, a locker room, and a scoreboard, which is everything you need – and more than that! If you’re up for a thrilling experience that will undoubtedly get your heart pumping much faster, you simply need to jump off a Stratosphere Las Vegas Hotel Casino. On the other hand, if you’re really interested in getting a lap dance, you simply need to visit Larry Flynt’s Hustler Club – a wide range of stages, bars, and private boxes are totally worth the hype! Looking for a few more things to try? Check out Jen Reviews 100 Things to do in Vegas. The retail space in Las Vegas offers a variety of shops for those looking to get the perfect gift to bring home, or for anything they may need.

As you can see, throwing an unforgettable bachelor party can be a piece of cake thanks to our tips and suggestions which will make it much easier for you. Just make sure to take your crew’s interests and preferences into consideration before making a final decision, and you’re going to be just fine!