5 Ways Technology Is Impacting Picky Millennials

1.jpg

There is no denying that the millennial generation is a wild and peculiar bunch, one that embraces the moniker of digital natives even though some were born before the digital revolution, and one that tends to be described as highly picky at times. From the way they take care of themselves in terms of health and fitness, to their ability to resign from a company at the slightest whiff of inequality or injustice, handling and managing millennials is a tough challenge.

Particularly, the millennial bunch are a tech-driven group. Technology has become an inextricable part of the millennial lifestyle over the years, impacting the way they live, laugh, and work on a daily basis. Let’s take a look at how technology is impacting picky millennials and how you can turn this information into actionable insights.

The way they make important life decisions

Unlike their parents and grandparents, millennials have completely integrated technology into their everyday life. Consequently, this has made technology an inextricable part of the millennial’s decision-making process in every regard, for better or worse. Mainly, millennials are using technology to obtain information that will influence their every decision, from asking Alexa if they need an umbrella to searching for online reviews of employers they’re interested in.

This is good, this means that millennials are hungry for information that will allow them to make a data-driven decision, a quality that becomes increasingly important for a generation that has stepped into parenthood itself. The ability to base every decision on the instant availability of nuanced information has the potential to create a more sustainable and secure environment for the entire family.

1.jpg

The way they communicate at work and beyond

Workplace communication has evolved greatly over the decades, and nowadays it looks nothing like the communication structures you would have seen in the office environments of the 20th century. Change is oftentimes good, and for the millennial, revolutionizing workplace communication definitely was a necessity. However, it’s important to note that innovative communication methods can create a rift between the generations in a company.

Concretely, millennials thrive on real-time chats and messaging apps, as well as continuous video communication that allows them to collaborate with their colleagues efficiently and effectively. While this is a good thing for the overall productivity of a company, it does mean that business leaders need to invest in training and educating the older generations in the company to allow them to catch up and assimilate themselves into the new environment.

Influencing the learning process

The availability and accessibility of the world’s complete knowledge base has created a generation that cherishes a desire for lifelong education and growth. Quite simply, millennials need and want to learn throughout their lives in order to discover themselves, and pass the knowledge on to their children. Seeing as how millennials are now the parent generation as well, technology becomes an even more important part of their life.

Education has migrated into the digital realm, and nowadays you will see millennial parents using online methods to educate their children, such as online English tutoring or any other form of digital education, as knowledge is widely available no matter the subject or the location. This means that millennials and their children are increasingly learning through the internet, which for all its benefits requires caution, as there is a need to obtain knowledge through credible sources only.

1.jpg

Redefining the concept of work-life balance

In the old, pre-digital days when technology wasn’t as widely adopted as it is today, there was a distinct line separating the professional and personal lives of an individual. You would punch in your time card in the morning, and punch out in the afternoon, forgetting all about your job until the next day.

Nowadays, though, this line has become blurred or even nonexistent as the continuous connectivity makes it easier for millennials to carry their work with them throughout the day, effectively redefining the traditional work-life balance concept.

How, when, and where they work

Speaking of work, technology has also become an inextricable park of the modern workplace, but it has also granted the millennial employee the ability to dictate when, where, and how they do their job. Remote work is becoming increasingly popular across the commercial realm, as both the millennial workforce and its employers stand to benefit from a more flexible arrangement. The millennial gets the freedom they need to thrive while the employer is able to cut extraneous overhead expenses and optimize payroll over the long term.

Final thoughts

The millennial generation is often described as picky and entitled when in reality, they are simply changing traditional doctrines and disrupting the old way of life. With the technological revolution well under way, the only thing employers and business leaders can do is to appeal to the millennial generation and capitalize on their unique, tech-driven habits.

How Skilled Are You In The Art Of Relaxing?

bed-bedroom-comfortable-576834.jpg

All arts require skill. Relaxing is absolutely an art. It is not something that happens completely passively. It’s possible to have many days off work, with your only responsibility there to relax and enjoy yourself, and yet STILL feel stressed and unnerved. It’s a normal part of being a person, and in order to improve your baseline levels of comfort, you can benefit from taking a little time to perfect this skill.

Referring to relaxing as a skill is quite difficult to conceptualize. However, with this list, you’ll see how healthier options can always be chosen:

Meditation & Yoga

Meditation and yoga is always an essential part of learning how to relax. This is because these practices help us slow down our minds in ways that are deeper than surface level. Taking the time out of your day to visit a tantra yoga Thailand session, or to begin a guided meditation group session, or to simply research the benefits of which online can help you begin to feel a sense of kinship with concentration. Many people feel that yoga and meditation are exercises in relaxing, in getting out of your body and escaping in good feeling. This is not the case. While you will often feel refreshed and deeply restored after one of these sessions, to consider this the main aim is incorrect.

Meditation and yoga aren’t an escape from reality, it’s a deep cultivation of your awareness of it. A concentrated mind then begins to build, and this can feel intrinsically pleasurable in itself. With this, science has proven that you’ll become more able to feel empathy, to reduce aggressive and anger-fuelled issues, to feel a sense of deep relaxation and to enjoy better physical health and sleep hygiene. Meditation and yoga help you Relax with a capital R, as it woks on the underlying emotional and psychological structure of your mind, helping you relieve stress and come to a sense of real peace.

Better Content

It can be that while we find time to relax, we may not be conducting in relaxing activities. It might be that during your pleasure time this week, you’ve been watching an intense drama with difficult social situations and aggressive content. Of course, this isn’t to advise you to limit your content by appealing to the negative nature of the show in an accepting sense, but that how exposing yourself to this may mean you’re emotionally stimulated or impressed in ways that might not be the most beneficial for your relaxation time. Instead, perhaps focusing on a creative hobby, absorbing more relaxing and positive content, or taking the time to simply sit and read could help you feel much more catered for after work, or in the moments where you truly need to recharge.

Social & Isolation

Some people recharge in a group. Some people need to recharge alone. No matter who you are, relaxing and comforting yourself in these matters can be benefited, but only if you try both to make sure you know what is best for you. It might be you decide to spend more time with your flatmates, or perhaps more time with your family despite working obligations. If intensely socialized but at your limit, you may decide that scheduling more time alone could be tremendously helpful to you. We all have different requirements, so be sure to find the setup that works for you the most appropriately.

With these tips, you’re sure to find yourself skilled in the art of relaxing.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Bullett Journaling The Newest Trend To Keep Track Of Your Life

Fun doodles and keeping up with various events collide to create the new trend of bullet journaling. Starting a bujo was the best thing I ever did for myself. I kept forgetting what plans I had made and usually ended up double booking myself. I also kept forgetting what absolutely had to be done the following day, thus leading to low priority stuff getting mixed into the high priority stuff (and some things being completely abandoned). If I happen to sound like you, then maybe you should check out bullet journaling as well.

Photo by: @ calligraphybymcdonald  on Instagram

Photo by: @calligraphybymcdonald on Instagram

What is bullet journaling?

Bullet journaling is a unique way for everyone to keep track of their daily events. It can help relax you after a long day, or prep you for a big day. There is no right or wrong way to bullet journaling. The key focus is for you to keep track of your life and have fun.

Where to begin:

You can choose to make one from scratch by using any notebook you want. Many bullet journalists recommend and use Moleskine notebooks. If you’re on the busier side, you can buy a planner meant for bullet journaling so you won’t have to draw your layouts. After choosing your journal, you need a pen or a pencil, then you can start working on your monthly layouts.

Photo by: @ focusign  on Instagram

Photo by: @focusign on Instagram

Starting to track:

Many people use their bullet journals to keep track of everyday things outside of events.These things include: emotions, workouts, daily water intake, and tv shows watched. Some people also use their journals to keep track of their budget or for motivation to save money by doing a no spend challenge, which means no money is spent outside of necessities.

Plan out some things you would like to keep track of, then figure out a design you would like to follow. For a simplistic approach, you can number down the sides for each day of the month, then draw a box after each day which can then be colored in after your goal/day is accomplished.

By Shaunna Redman

Have something you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

5 Time Management Tips for Work at Home

Working from the comfort of their home is a dream come true for many people. You get a chance to be your own boss and the master of your schedule. There is no one looming over your shoulder and pushing you over the edge. Alas, escaping the tedious 9-5 loop should not throw you in the void of constantly juggling work and life.

Another challenge to keep in mind is that our work routines often die by a thousand little cuts, all those short pauses and distractions in the living environment. Is it possible to avoid these pitfalls? The answer is yes, but apart from discipline and perseverance, you need to harness the power of time management.

The right mindset

off-the-mrkt.jpg

It all starts with a shift in the mindset. I have seen so many people (including myself) chasing clients only to lose sight of how that affects their lives. In other words, they disregard the value of their own time. Do we really have to be available on weekends, nights, and days? Is it not enough to provide quality service and high value?

One of the hardest lessons is learning to say no. It took me quite a while to overcome this blockage, but I realized that I had to disconnect and spend time unwinding every now and then. It comes down to striking a better work-life balance and finding room in the schedule for your own happiness and health. Otherwise, you risk being overworked and experiencing a burnout.

Put it all in the writing

When everything depends on you and you alone, you cannot afford to drift around aimlessly. Get your priorities straight and be more organized. Use calendars and alarms to stay on tracks. Keep records of your contacts, invoices, tasks, due dates, documents, expenses, spreadsheets, etc. You can use the good old pen and paper or digital tools such as the Google Drive.

Moreover, one of the best habits you can develop is creating daily and weekly and daily to-do lists. In a nutshell, write down everything you want to accomplish in a set time frame. It is a good idea to handle the most important tasks at times of the day when you feel most energized. Less taxing tasks like checking emails can be performed even while commuting.

Smart productivity tips

off-the-mrkt.jpg

Rest assured that you do not need to work harder, just smarter. Managing time effectively revolves around being productive. The number of hours you put into tasks does not mean all that much. Even working for eight hours non-stop does not guarantee exceptional results. Science has proven that taking regular breaks holds the key to maintaining peak productivity.

So, do not be afraid to “waste” time on a lunch or coffee breaks every day. Here, I would underline that many freelancers successfully use a Pomodoro technique. Basically, you work in 25 minute bursts and then take a break of five minutes. During these breaks, you should stand up, stretch a bit, and rest your eyes from the screen.

Work means work

On the other hand, when you work, you need to really work. To make it happen, start treating your freelancing remote job like any real office job. Beyond everything else, minimize the number of distractions that can always prolong your work indefinitely. For most people, this means closing social media tabs and muting all notifications on the smartphone.

But, you also need to embrace a holistic approach and limit the overall information intake. At the same time, try to avoid multitasking. This practice forces your brain to engage in a perpetual back and forth and wastes precious time. Even when tackling less demanding duties such as filling paid surveys online, you should complete them first and only then proceed to the next block of tasks.   

Setting boundaries

When caught up in frantic clicking, typing, mailing, and browsing, it is easy to lose track of time. Also, you might be unaware of just how much these things can drain you. When I was doing nothing more than mindless clicking, I was happy with how little mental effort this required. However, after a while I became aware that it is something that stresses me out and drains energy.

So, know what your limits are and set realistic goals. Identify tasks and obligations that eat up most of your time or willpower. Most likely, you can benefit from streamlining and automating social media, email, and scheduling activities. Finally, bear in mind that there is an option to delegate and outsource tasks. That way, you will still be able to deliver without going out of your way.

Have time on your side

It is true what they say: time is money. I would also add that you never want to have it as an enemy. Like it or not, sound time management is integral to success of any work-at-home individual. This practice gives us the best of both worlds: getting more things done every day and still having a life outside work.

So, if you really mean business, create a system and explain to clients how it works. There are many ways to prove indispensable other than being available around the clock. Schedule some regular downtime and take frequent breaks from work. Know when it is best to keep the nose to the grindstone and when to step away from it.

By Sophia Smith

Have something you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

How to Make the Most out of Your First Travelling Experience

If you are going away for the very first time then you will know what an incredible experience this can be. You’ll probably be excited and nervous at the same time and this is completely normal. Of course, it does help to prepare yourself before you go as this will help you to get more out of your trip and it will also help you to feel way more comfortable with the events that unfold as well.

Read More

A Guide To Having More Fun Every Day

Do you wish your life was full of joy and laughter, but you often find yourself wondering why it isn’t that way at all? Life is full of swings and roundabouts, and can be like a rollercoaster at times. You have to experience the bad to really appreciate the good. That being said, there’s nothing to say that you can’t work towards having more fun every day.

Read More

5 Signs Your Startup Needs Rebranding

5 Signs Your Startup Needs Rebranding

Running a startup is never easy, especially if you’re a young entrepreneur just trying to make it in the harsh world of business. And once your company is up and running, it’s all about maintaining the image and one of the most efficient ways to do so is by focusing on marketing. Of course, you don’t have to invest the biggest portion of your annual budget on this, but make sure you reach your audience and pass them your message. However, if your revenue stops showing signs of continual growth, perhaps it is time for rebranding. That should help you connect with new customers and clients. Here are five signs that this is precisely what your startup needs.

Wrong kinds of people

Having tons of customers and clients is amazing, but what if these aren’t the people you wanted to attract? Advertising to wrong demographic can be acceptable at first – because, let’s face it, any audience is quite all right when you’re starting – but not when you’re trying to develop and grow. Outgrowing your initial target audience can also have a lot to do with focusing on local clients and as you move onto bigger and better things, you need to find a way to get your message across to other sorts of people, too.

Wrong Marketing

5 Signs Your Startup Needs Rebranding

If your startup is young and you want to make a change in the community, as well as become visible on a higher level, you can’t rely on traditional marketing methods. These are, more often than not, quite possibly the worst thing for a startup and something that will ultimately ruin your reputation and prevent you from growing further. Opting for slightly unusual marketing techniques – from guerilla marketing to new online strategies – will help you become more appealing to a younger or slightly unordinary demographic, which is always good.

Wrong philosophy

Most people think that a huge pile of cash is all they need to launch a startup and that’s further from the truth than they can imagine. A sustainable business that’s going to start making money as soon as possible requires lots and lots of planning, thinking ahead, projecting and researching, and all of that has to be done in advance, before you launch your business. And if this is your first startup, you’d better talk to people with experience and your friends who have gone through similar experience. If you notice something is still not working after trying out these invaluable tips, react immediately and change your approach to business. Many CEO’s choose to look into trustworthy business consulting services and this is an idea that seems to be working in most cases. Since these are the people who you can rely on, listening to their suggestions and doing as they tell you can help you save your business.

Wrong branding

5 Signs Your Startup Needs Rebranding.jpg

Since most startups are founded by a group of enthusiasts who know little or nothing about business, it’s no wonder they often have a wrong approach to branding, too. Trying to cut the initial costs means they’ll go for the cheapest logo and branding, which might be quite all right for starters, but things shouldn’t stay that way in the future. Don’t be afraid to rebrand your startup after a while as this is something the big companies are doing all the time as well and ultimately find it beneficial in the long run.

Wrong move

Being involved in a public scandal or a potentially dangerous situation is one of the worst things that could happen to a startup. If something like this does, however, occur, the chances are your clients and customers are going to associate you with this incident forever, which is why you need to take a new approach and rebrand at once. You don’t have to shut your business down and start with something new, but simply go in another direction and leave the past behind. This way, you’ll attract new clients and, at the same time, show the old ones you’re ready to move on.

Learning from mistakes

5 Signs Your Startup Needs Rebranding.jpg

While all of these ideas will certainly introduce something positive into your startup, remember that you can’t keep on rebranding year after year. So, learn from your mistakes and try not to repeat them, at least for a while.

How to Enhance Your Beauty in 3 Effective Steps

No matter how beautiful you already are, you’re probably thinking about some new ways to enhance your beauty even more, right? Well, that’s the case with the majority of women, so be sure to stay with us and keep on reading if you want to know how to make that happen. Here are three fantastic ways to accomplish that, so check them out and enjoy!

Read More

Redefine Your Business with Rebranding - Organize the Best Live Event

At some point in its public presence, every business will need to redefine itself. This method is called rebranding or, to say it plainly, a strategy of creating a new image for the business. Rebranding asks for a lot of modifications starting from a new logo and design, different colours, new product images, and even the way that you present your business to the clients.

1.jpg

Stay True to Who You Are

However, you don’t want to overdo it. You need to stay true to who your company is, what you signify in the global market and precisely who you plan to become with your improved image. When customers come across your business after the rebrand, it should still be recognisable to them, but well-favoured and more cutting-edge than ever.

Envision Your New Look

A rewarding campaign requires not just a renewed logo, it also needs a vision that invigorates customers, shareholders, and others to see the brand in a new light. For that, rebranding a business’ goals, message, and culture is, to say mildly, not an easy task to do. Still, there is one brilliant tactic that you may combine with it and that is to make rebranding into a corporate event. When you bring the process near its end, it is a great way to let everyone know about the big changes you have at hand.

Let the Party Start

An impeccable event asks for attention to the tiniest details and preparation for sudden hiccoughs and problems.

Involve Social Networks

Did you know that according to Sensis Social Media almost a quarter of people in Australia (24%) use social media to follow brands or businesses? If you can get people to Tweet and post on Facebook & Instagram about your event, you are more likely to spread the word quickly. Social media is one of the best free of charge ways to promote your event and your revamped brand identity. Therefore, it’s essential you take advantage of it.

You can do it by offering your guests something worthwhile if they “check in” at your event on Facebook. In addition, you can come up with a clever hashtag that people will want to share on Twitter or Instagram. There are numerous event-planning distinct hashtags such as #happyhour, #experiential, or you can just invent your own unique one.

Organize a photo competition

People love a good competition as it is fun and gives a positive reaction to your event. One of the best new event ideas is using a custom Instagram frame to take pictures of your guests. You can hire a PhotoBoothMe for this. The idea is that all of the guests hold up the frame, have their picture taken, and post the picture to their Instagram feed with hashtags such as #photobooth, #havingagreattime, #dontwanttoleaveyet. Make sure your overhauled logo is visible on them at all times. With every post, guests will have the chance to get closer to the prize and for that, they would more likely engage in the game and become your brand advocates.

Besides the fact that it is a fun and exclusive way to stimulate your guests to share your event over social media, it will also help to put your one-of-a-kind hashtag in circulation around the internet.

1.jpg

Match the décor

It is recommended that the furnishing, food and drinks correlate with company’s redesigned logo, brand, and its new image.

In that sense, you can make the icing on the cupcakes or biscuits in the same colour as your logo. Furthermore, you can hire a cocktail-master to create a custom cocktail with an “oomph taste” that couples with your new company brand. The light effects in your new colours can also contribute significantly towards achieving your goal.

Bottom line, your presentation on the event should match the image of your overhauled identity. Above everything else, food and drinks will be remembered by most attendees, hence that is where you should focus your attention.

Something to Remember You by

Event attendees love freebies! If you want to keep a firm memory of your event in their minds makes them a gift bag to take home. It can contain something symbolic, functional and oftentimes used such as branded water bottles, stationery, or, for big-budget events Bluetooth headphones or something similar.

With this small token of affection from your side, your guests will be far less likely to forget about your event and thus your brand, while they enjoy whatever freebie you give them.

Facebook or Instagram? How to Choose Your Main Social Media Platform?

1.jpg

Facebook and Instagram are towering social media giants that also serve as incredible marketing platforms. Social marketing, however, is not just the face-off between these two. Many other social media channels are popping up, while other established networks are also attempting to steal the show. The latter have unparalleled reach, but their success is far from guaranteed.

Due to the rising competition and complex technical dimension, staying on top of the ever-changing social media game can be a daunting challenge.

A plan of attack

Cost-effective social channels empower startups to overcome two of the chief obstacles on the road to success: Limited manpower and constrained budgets. A barrier to entry is low and the playing field is leveled. This is not to say that choices do not matter. On the contrary, they can make or break the whole social media marketing strategy.

First off, note that spreading yourself too thin is not the most efficient approach. Trying to make the most of all platforms tends to bring only mediocre results. Thus, instead of the scattergun tactic, embrace a targeted and focused plan of action. Save work hours, trim your payroll, and utilize platforms that give you substantial ROI.

After all, each channel is used in different ways and by various groups of people. There are no one-size-fits-all solutions or shortcuts to greatness here. You may already feel overwhelmed and that is fine. Many other companies seek social media experts from agencies like Jason Hornung to help them navigate the labyrinth of decisions. 

Nevertheless, it always pays off to educate yourself.

Name of the social game

Facebook or Instagram? How to Choose Your Main Social Media Platform?

The key to making the right call is figuring out your target audience and the networks they use the most. So, conduct a thorough research. Do not fret if you are off to a slow start: Every little bit of spadework will pay dividends in the long run.

Snapchat, for instance, is a real gold mine for businesses that target millennials. To capture their imagination, brands offer behind-the-scenes photos, engaging video content, and feature interviews with prominent figures.

Furthermore, according to Statista.com, men and women between the ages of 25-54 form the bulk of all Facebook users. Because it captures a slightly older market, this channel might not be the primary platform for companies that cater solely to millennials.

Instagram may sound like a no-brainer as it is used by 500 million people worldwide most of whom run it every single day. However, the latest algorithm update changed the way in which posts are presented. They no longer appear in a chronological order, meaning brands lose some of the control over their branding efforts.

Besides, as Forbes points out, Instagram still has a smaller user database than Facebook.

Amalgam of moving parts

This brings us to the point that the target audience is not the only element that influences your decision-making. The aforementioned Instagram, despite the latest technical hullabaloo, is a sound choice for businesses that post a lot of visual content in order to foster a loyal following.

Then again, there is also image-heavy Pinterest to consider. It attracts one group of users, in particular, women the age of 18-49 and it is teeming with brands that offer products in the food, fashion, décor, and art sector. They do not have much use for platforms like LinkedIn, which facilitates business networking and job searches.

As you can see, the choices are never straightforward and answers are rarely cut and dried. Finally, the list of social networks goes on and encompasses some lesser-known, industry-specific, and even obscure examples. Why would you bother with them? Well, being an early adopter of a new platform can turn out to be something that launches your businesses into the stratosphere. 

As we have already said, it all comes down to discovering where your company fits in the market. This should be your guiding principle if you want to make the social media work for you.