Inside The Macallan Estate Launch Event

On Wednesday, June 19th, The Macallan teamed up with Douglas Elliman to bring their Scotland estate to life with an immersive and experiential evening in celebration of the launch of their newest expression, The Macallan Estate. The event, dubbed “The Macallan Estate Open House”, was hosted at 40 Riverside Drive, a gorgeous Upper West Side townhouse, currently on the market for $13M with Vanderberg, The Townhouse Experts at Douglas Elliman. The residence was fully transformed to mimic the luxury whiskey brand’s Easter Elchies Scottish estate, which serves as the inspiration behind this latest expression.

Guests enjoyed whiskey tastings throughout the home, along with specialty Macallan-based cocktails and light bites by Peter Callahan.

Notable attendees included Dexter Guerrieri and Jane Ordway of Vandenberg, The Townhouse Experts at Douglas Elliman, Morag Ralph, Hospitality & Visit Manager for The Edrington Group and Raquel Raies, National Brand Ambassador for The Macallan.  Several members of the press and social media influencers were also in attendance.

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A Mutual Relationship: Bridging The Gap Between Landlords And Tenants

Renting is on the rise. According to a 2017 analysis of Census Bureau housing data, more U.S. households are now headed by renters than at any point since at least 1965. This is both a boon and a curse for landlords everywhere; while you're pretty much guaranteed to always have tenants, they may not be the ones you necessarily want. Ironically, the same goes for renters -- they're looking for good accommodations and reasonable landlords, which unfortunately don't always come together. Let's take a look at a few ways landlords can be excellent landlords and tenants can be excellent tenants so that everyone benefits from this mutual relationship.

Beyond Basic

Did you know that 64% of people find customer experience more important than price when it comes to making a purchase? While most people associate this statistic with in-store shopping, it absolutely applies to apartment hunting. If you want to snag the best tenants, you need to go above and beyond the call of duty to secure their attention and convince them that your building is the best place they could live. The following suggestions can make a serious difference in your potential tenant's final decision.

• Offer a warm welcome. Friendliness is underrated in today's world. By being open, warm, and genial, you can ensure that you make a good first impression -- after all, nobody wants a landlord with a stick up their ass. Offer to help them get to know to the neighborhood, and (if they choose to sign the lease) greet them with a welcome letter. Remember, a little good will can go a long way.

• Be available. Encourage your potential tenant to ask questions and raise concerns regarding their move. Let them know that you're always accessible if problems arise; take the time to walk them through the lease and clear up and confusion immediately.

• Introduce them to other tenants. Reviews are extremely important these days; what better way to show a potential renter that your building is a great place to live in than by introducing them to other people who live there? Just make sure you ask your other tenants ahead of time and you'll have an in-person review to rival the best online posts.

Respect And Communication

Life as a renter -- especially one who's about to move -- can be stressful. Not only do you have to worry about the anxieties of the move itself (always add 25% extra moving materials than you think you'll need or things will become a lot more frustrating), but you need to make sure your new space won't add to those anxieties; meeting with a landlord who seems welcoming, attentive, and caring can do wonders in relieving that stress, but you need to do your part as well. They key to that is simple: respect.

Remember that this apartment is not yours exclusively; your landlord may allow certain changes, but it is their property first and foremost. You should maintain an open line of communication regarding your issues, concerns, and any alterations you want to make. Friendliness goes both ways; while you and your landlord don't need to be best friends (and honestly shouldn't be), it's always better when there is no bad blood or attitudes interfering in your professional relationship. Pay your rent on time, keep the apartment clean, and be honest.

Studies show that the most popular definitions of a happy home are a space where people feel secure (69%), a place they can relax in (64%), and a space where they are free to be themselves (57%). When both sides of the renter-rentee relationship are committed to these ideals, life becomes unfathomably easier -- and better!

A Look At Brooklyn's Newest Boutique Condo, The Symon

Sarah Finkel

The Symon, Brooklyn Height’s newest ground-up, full-service boutique luxury condominium, is slated to open in the fall, boasting private outdoor spaces and three penthouses in a mix of one-to-four bedroom homes. Offering contemporary residences with an elevated design sensibility and an acute attention to detail, the historic and tasteful 12-story building with 59 residences is destined to grace the picturesque streets and beautiful townhouse blocks of the borough.

It’s located at 76 Schermerhorn Street between Court Street and Boerum Place, near Downtown Brooklyn's numerous educational institutions, 13 subway lines, premiere retailers and a plethora of culinary and nightlife options.

Steeped in history, The Symon is a nod to the patriarch of the Schermerhorn family, whose aristocratic mercantile legacy dates back to the 1600s. The family is known for their sense of civic duty and philanthropy as a patron of the arts and of the educational institutions of New York, namely Columbia University. Thus, The Symon celebrates the confluence of both history and culture, and commerce and education.

Studio DB, the New York-based design firm led by husband and wife Damian and Britt Zunino, known for their custom home portfolio and high-end interiors work, has been tapped to design The Symon's interiors (including amenities) and its captivating facade. Lonicera Partners, Orange Management and The Davis Companies are handling its development, while Stribling Marketing Associates is exclusively handling sales and marketing for the building. Pricing has yet to be revealed.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

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FXCollaborative’s 77 Greenwich Tops Out in the Financial District

Credit: Will Femia

77 Greenwich, the new residential tower designed by a “Who’s Who” of local design talent, including FXCollaborative, the architecture firm behind the new Statue of Liberty Museum, and Deborah Berke Partners, the lauded design firm that crafted the interiors at 432 Park Avenue, has officially topped out. We’ve just received a new set of photography illustrating the progress of the tower, which is bringing 90 condominium residences with show-stopping water views, prime retail space and a new public elementary school to the heart of Lower Manhattan. 

Topping out at 500 feet, the 42-story building features a pleated glass curtain wall façade (which as you can see in the photos, is beginning to take shape) that provides sprawling water views from each of the homes—which begin on the 15th floor located nearly 150 feet above street level—and rises from a cast stone base that nods to its historic neighbors and location. 77 Greenwich also includes the preservation and restoration of the neighboring Robert & Anne Dickey House, a historic landmark built in 1810 that is one of the last remaining Federal-style buildings in New York City, which will be seamlessly incorporated into a new elementary school. 

The building, which recently launched sales this spring, features 90 residences ranging from one to four bedrooms and a suite of amenities designed by Deborah Berke Partners. Headlined by a penthouse-level club known as Cloud Club 77, every resident is afforded a penthouse view via spaces including an art-filled lounge with a fireplace, a private dining room with catering kitchen, a children’s playroom, and a double-height fitness center programmed by celebrity personal trainer Jay Wright. The building also offers expansive outdoor space designed by Future Green Studio, which includes a 3,600-square-foot rooftop garden and a 2,350-square-foot lower floor terrace featuring pergolas and a dog run. 

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

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