COYA Brought Peruvian Flair Exclusively To ZUMA

Annabella Pardo

During international Peruvian restaurant, COYA, hosted an exclusive pop-up in Zuma New York. The activation had taken over Zuma’s second floor bar, bringing COYA’s signature bar food, pisco sours and Ritual, the concept’s beloved weekly tribal music takeover by COYA Music, to New York City’s contemporary Japanese restaurant in Midtown Manhattan.

Photo via @CoyaDubai

Inspired by Peru’s rich culture and flavorful eats, the pop-up offered a menu of COYA favorites including dishes such as atún chifa ceviche made with yellowtail tuna, soy, sesame seeds and spring onions; salmon tacos made with salmon, aji Amarillio, chives and cream cheese; and croquetas de lubina with Chilean sea bass, miso and spicy mayo.

Photo via @CoyaDubai

Drink choices included COYA’s famed pisco sours,; chilcano with 1615 Pisco Quebranta, lime, ginger ale and angostura bitters; aji margarita featuring jalapeño infused tequila, lime, agave and avocado and green apple puree; and apricot mezcal negroni made with Del Maguey Vida mezcal, Cynar and apricot antica formula. For a non-alcoholic choice, guests found the chicha mejorada mocktail on the menu, made with purple corn, pineapple, cloves, vanilla and palo santo.

Photo via @CoyaMayfair

As part of the pop-up, COYA hosted its renowned multidimensional musical experience to New York City with COYA Ritual nights on Thursday, November 18th, as seen at COYA Mayfair, London and Dubai. The ritual nights brought melodic techno music, dancing and cocktails together with inspiration from Aztec culture to instantly transport guests from Manhattan to the vibrant tribal festivals of Peru. Creating a divine, magical space unlike anything other, guests heard music from COYA’s own music label, with beats from past Ritual DJs, including Laolu, Sparrow & Barbossa, FNX Omar and Diass. Nightly music at COYA at Zuma was overseen by Stephane Petit, COYA’s own global music director.

Photo via @CoyaDubai

Zuma is located at 261 Madison Avenue, New York, NY 10016.   

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Online Cocktail Bar Ghost Bar Launches in Manhattan

Bars are closed and it’s getting cold outside. Sure you have a full bar at home, but the work of making a drink and it never being just right is getting to the best of us? You can get pretty much everything delivered to you, and now well made cocktails are an option thanks to Ghost Bar, an online cocktail bar that offers convenient and fairly-priced cocktails for stay-at-home New Yorkers’ mixed-drink needs, is launching in Manhattan

Born out of pandemic and based in Midtown Manhattan, Ghost Bar is a solution to customers' needs for instant access to their favorite mixed drinks at an affordable price, with the craftsmanship and convenience comparable to their once frequented cocktail bars. The drink menu offers a wide range of classic cocktails, such as Last Word and Sazerac, and creative inventions, such as silky and smooth Espresso Martini, fresh and juicy Dragon Fruit Daiquiri, and a fun twist on Long Island. Named Longest Island, it's a Baijiu-based drink mixed with complex flavors that tastes like a glass of floral iced tea.  

Ghost Bar is the brainchild of Ning (Amelie) Kang and Yishu He, owners and partners of MáLà Project. Amelie attended the Culinary Institute of America, where she developed a passion for cocktails. Prior to establishing the dry pot eateries in the city, she used to bartend at B Flat in Tribeca and an award-winning speakeasy in Beijing, called Apothecary, where she honed her mixology. "Now with respect to social distancing and many bars closing, you can only drink so many Whisky on the Rocks at home without wanting something more easygoing,” says Amelie Kang, Co-Founder of Ghost Bar. “And making drinks at home, getting a few bottles of liquor, juicing, and preparing the ice...can be quite a commitment. Sometimes I wish there's a quick and easy solution to a nice cocktail, and I think many people want the same."

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