New Year, New Amenities: How Luxury Buildings Are Selling Health and Wellness at Home

January is when New Yorkers collectively decide they’re becoming “a morning person” again—and real estate has started leaning into that fantasy hard. The new flex isn’t just a marble kitchen or a skyline view; it’s a building that makes your wellness routine feel inevitable. When the average NYC gym membership can run $100+ a month and a single luxury spa visit can easily hit $500+, developers have realized the easiest way to win buyers and renters is to bring the gym-and-spa circuit directly into the building—and package it like a private members club.

The Greenwich by Rafael Viñoly

The Greenwich takes the wellness-at-home concept to its most dramatic extreme, with what’s described as the highest amenities suite in New York City. Spanning four floors—the 86th, 87th, 88th, and 16th—it totals 27,000 square feet of indoor and outdoor amenities built around fitness, recovery, and quiet reset. Residents get a private club-like setup with a concierge, dedicated men’s and women’s sauna, steam and changing rooms, private treatment rooms with professional spa services, a relaxation and reflection room, and a 50-foot indoor saltwater lap pool described as the highest swimming pool in New York City. The 88th floor is where the serious training lives, with a Technogym fitness center, weight room, and yoga and pilates studio.

The Brook

Downtown Brooklyn’s The Brook leans into variety and routine-building—multiple fitness studios, free weights and cardio zones, and regular group fitness classes that remove the “I don’t know what to do” barrier. The signature flex is an indoor basketball/pickleball court designed to mimic the colors of the Brooklyn Nets, giving the building a playful local nod while keeping the space genuinely functional. For the post-workout portion of your personality, there’s also an outdoor pool with cabanas—and even a dog spa, because in 2026 wellness includes your pet’s skincare too.

One Wall Street

One Wall Street treats wellness like part of a full lifestyle ecosystem: dining, shopping, working, and training all under one roof. The building offers 100,000 square feet of private amenities, including a 75-foot glass-enclosed Sky Pool with a wraparound outdoor terrace, The One Gym, and a fully equipped fitness center. The real cheat code is the built-in Life Time access—residents receive complimentary membership and priority access to the building’s four-level, 75,000-square-foot athletic country club, spanning premier fitness, recovery, and lifestyle programming. If your resolution is “be consistent,” this is how you rig the game.

Olympia Dumbo

Olympia Dumbo brings a wellness-meets-entertainment angle to the table, with 38,000 square feet of indoor and outdoor amenities that feel designed for the person who gets bored easily. The headline is NYC’s highest private outdoor tennis court, paired with a fitness center, sauna and steam room, spin studio, and even bowling alleys for nights when “movement” needs to be social. There’s also a juice bar, which is either extremely helpful or extremely dangerous depending on how you feel about post-spin impulsive spending.

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