Abby Gross
Abby Gross is a Marketing Manager and contributing editor at OffTheMRKT, overseeing creative strategy for 8,000+ multifamily units nationwide. Based in Philadelphia, she bridges enterprise-scale brand work with nimble, neighborhood storytelling—leading rebrands, experiential activations, resident programming, and data-forward digital campaigns that lift perception and performance.
As the creator and editorial voice behind SouthPhillyApts.com, Abby produces original neighborhood content, curated listings, and lifestyle features—she has the pulse on all things Philly because she lives here and is deeply invested in the community. Her reportage ranges from late-night food scenes and cultural itineraries to stand-up comedy and hyperlocal civic life, all written with an editor’s eye for detail and a marketer’s focus on impact.
Follow Abby on Instagram for neighborhood dispatches, design-forward rental inspiration, and the occasional behind-the-scenes look at Philadelphia’s cultural calendar.
A rooftop evening that feels like a perfectly framed moment