Douglas Elliman Launches Elliman Studio

Douglas Elliman Real Estate, announced today the launch of its all-new digital business management platform for agents, Elliman Studio.

“Elliman Studio is going to revolutionize the way Elliman agents across the country do business,” said Scott Durkin, president and Chief Operating Officer of Douglas Elliman.  “Technology progresses quickly in our industry, and we are enormously proud to be at the forefront of new advances that improve our agents’ ability to serve their customers and clients efficiently and effectively.”

Featuring a full-service toolkit of client relationship management, marketing and business management tools, Elliman Studio was built as a highly intuitive platform designed to put agents in the driver’s seat of their business. Elliman Studio will maximize output and nurture client and customer relationships, enabling agents to close more sales and stay steps ahead of the rapidly moving real estate market.

Related: Broker Marcos G. Cohen Launches New Digital Film

“After extensive research and design, we are thrilled to deliver an agent-facing, feature-rich business management platform that will enhance the productivity and profitability of our agents,” added Durkin. “Elliman Studio is user-friendly and intuitive and we look forward to delivering it to our agents in the next few weeks.”

Related: Douglas Elliman Expands to Texas

 Some of the key features will include

1.   Client Relationship Management Tools:

• Automatic cross-check of buyer and seller profiles, to match people and properties in seconds.

• Manage leads in one place:

  • Consolidate leads from multiple sources—Elliman.Com, Zillow, Realtor.Com, StreetEasy, etc.— and automatically convert them into contacts.

• Track, tag and sort follow-up with contacts:

  • Monitor agent contacts’ status and be alerted when to follow-up.

  • Auto-populate contact profiles from saved inquiries, searches and listings.

2. Marketing Tools:

• Build beautiful property websites in just a few clicks with dedicated domains that will be live on Elliman.com and ready for direct marketing eforts.

• Cross market listings with agents nationwide.

• Auto-send marketing materials:

  • Broadcast updates in pre-determined intervals, so agents may always keep the agent-client conversation going.

      3. Business Management Tools:

• Monitor closings and earnings 24/7 via sales pipeline:

  • Identify opportunities that help agents reach commission and sales goals — and track progress throughout the year.

• Sync calendars across Google, Outlook, etc.—never miss a date or deadline.

• Safeguard data via a secure and ownable platform.

The mobile-friendly platform will go live for most Douglas Elliman agents nationwide on November 18th. It will be fully accessible for download in Elliman’s agent app store on Douglas, the firm’s intranet that launched last year.

Related: Douglas Elliman Honors Top Agents in New York City at The Ellies

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New Listing: A $25M luxurious San Remo Corner Residence

Few residential buildings in New York City can rival the architectural prestige of an Emery Roth or Rosario Candela-designed building. The San Remo is arguably the NYC building with top name recognition, most star-studded residents, and utmost glamorous old-school elegance. So, when a luxurious home becomes available in this architectural gem, savvy buyers take note.

Now on the market 145-146 Central Park West, Apt 15EF was previously owned by vending machine tycoon Peter May and his wife, Leni, this stunning corner mansion-in-the-sky overlooks Central Park and the glittering Manhattan skyline. Listed at $25M, this is a unique residence entering the market for the very first time since the current owners combined two units to create a sprawling three-bedroom home featuring a library, study and media room. The flexible floorplan could easily convert into a home with four or even five bedrooms.

Currently listed at $25,000,000 the sprawling corner residence is available for the first time since a thoughtful combination expanded the floorplan to an over 5,500-square-foot, 14-room home. Currently configured as 3 bedrooms and a library with an additional study and a media room, the flexible layout could easily provide four or even five bedrooms.

Upon entering the grand center gallery which features a powder room, you are met with an exquisitely detailed ceiling and two-toned, geometric-designed wood flooring. A magnificent master suite in this wing of the apartment features a sizable windowed walk-in closet/dressing room, full bathroom, and 3 casement windows overlooking Central Park. A second bedroom suite, currently being used as a home office, also has its own full bathroom, walk-in closet and park views.

Off of the home’s gallery you’ll also find a wood-paneled library with built-in bookshelves, the main kitchen outfitted with a large wine refrigerator, full bathroom, eat-at island, double oven with 6-burner stove, full washer and dryer, a breakfast room with plentiful storage, staff room, and a spectacular north-facing formal dining room with coffered ceiling that leads to the apartment’s combined northwest wing through pocket doors.

The northwest wing (also accessible through its own entrance from a different elevator bank) consists of an additional bedroom or study with a full bathroom, sauna and laundry closet with additional full-size washer and dryer, a media room, home office, cedar and walk-in closet/dressing room, a bedroom with a full bathroom, as well as a full eat-in catering kitchen. The apartment also offers central air conditioning throughout and is wired for sound.

This home is listed by Bonnie Chajet. Lisa Chajet, and Ronnie Lane of Warburg Realty.

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The Collective Paper Factory in Long Island City

Alexandra Reconco

The Collective is a leading co-living company that believes in building long and short stay communities across a growing network of global cities. Founded in 2010 by CEO Reza Merchant, The Collective strives with its unique spaces to combine thoughtfully designed private living solutions with communal and public amenities, to promote connection, growth and inspiration in a community. The Collective Paper Factory, the co-living company’s first space in the United States is opening in Long Island City, Queens.

The Collective Paper Factory introduces a robust cultural program including an artist residency and a co-living conference designed to educate and engage members and the community alike in the growing conversation about the future of co-living. This 125-room location will offer a stay model ranging from one night to 29-day stays, which allows for all kinds of individuals to experience the co-living lifestyle but also to contribute to the community. Paper Factory nightly rates start from $135, two week stays from $1,250 and 29-day stays from $2,300. As with The Collective’s longer stay models, rates are all-inclusive of Wi-Fi, professional cleaning, linen change and utilities. Through a partnership with Brooklyn-based Blind Seed, members will have access to an order-in wellness concierge program, which will include yoga, Pilates, herbalism, and reiki among other offerings for the mind, body and soul.

This November 15th, Paper Factory will host “Be More Together: A Collective Conference,” a series that explores the future of shared spaces, resources and actions, forging a more deeply engaged partnership between The Collective and New Yorkers. This event will showcase local scholars, makers and creators via talks, activations, exhibitions, and performances, including a native exploration of the surrounding neighborhood and borough.

Opening December 2019, another new addition will be ama, a restaurant inspired by different culinary traditions from around the world, serving comfort food with global influences. The new restaurant also connects to The Courtyard, a seasonal outdoor space with signature beverage programs. Coming next spring, Paper Factory will inaugurate its first local artist residency program, which will be open to makers living in the five boroughs of New York City.  The program will offer two artists of varying disciplines accommodations, accessible space and resources to create work at The Collective Paper Factory.

More to read:

• Ryan Serhant Launches South of Hudson Yards (SoHY)

• The Top 5 Realtor-Themed Reality Shows to Watch

• Ryan Serhant's Sales Course Becomes The #1 Selling Real Estate Course of All Time

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Family of Creatives Unveil $14.5 Million Brooklyn Heights Townhouse

Sadia Rahman

An incredibly modern yet cozy take on this 8,000 square foot 5-story home is a rarity. Creative couple Lyndsay Caleo and Fitzhugh Karol's newest listing, a brownstone home in Brooklyn Heights at 81 Pierrepont, has been meticulously renovated by their family-run company The Brooklyn Home Company, a boutique design/development firm run by Lyndsay and her brother Bill.

The property was just listed for $14.5 million, Lindsay Barton Barrett at Douglas Elliman is the listing agent.

Lyndsay designed the interiors in collaboration with artist and her husband, Fitzhugh Karol - best known for his public art works - Fitzhugh's large scale metal sculptures are currently displayed at sites in Dumbo through next April and previously were in Prospect Park. Fitzhugh's site specific sculptural pieces and custom furniture are integrated into Lyndsay's clean and warm aesthetic throughout the space. Additional collaborators include BDDW, with furniture pieces, pool table and art by Tyler Hayes, and Kinder MODERN who designed kids quarters upstairs.  

Each room and space was designed with modernity in mind without losing the traditional touch of the original building. Each space is lively and catches the eye of whoever walks in. White furniture and gold details add a classy touch that leaves the area feeling open. An undeniably beautiful home. this will be one to keep an eye out for sure.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

The Coziest Pop-Ups To Come In New York City

Alexandra Reconco

Now that it’s getting colder outside, most of us don’t even want to leave the comfort of our warm homes but sometimes it can get a little boring just staying at home. To avoid cabin fever, here’s a list of some cool indoor activities you and your friends or you and your family can all enjoy while still staying warm.

Haven Ski Chalet by Will Cadena

Clicquot Chalet at Mr. Purple

The Clicquot Chalet at Mr. Purple is back for the winter season! Launching November 22nd, Mr. Purple atop Hotel Indigo Lower East Side will be transformed into a funky après-ski lodge in the sky. Step outside onto the terrace and guests will find a larger-than-life snow globe dome decked-out in Veuve Clicquot themed ski lodge decor, complete with its very own champagne bar. Once inside, visitors can enjoy a warm retreat from the elements while indulging in a number of festive cocktails on the specialty pop-up menu, including seasonal hot sips and exclusive Veuve Clicquot champagne cocktails, plus plenty of chocolate and cheese fondue to warm your soul - all while taking in the rooftop’s stunning views of NYC.

The Clicquot Chalet holds approximately 25-50 people so reservations (with a table minimum) are highly encouraged via Mr. Purple’s website. Walk-ins will be accepted based on availability.

Grand Holiday Bazaar 

On Sundays between November 24th and December 22nd, Grand Holiday Bazaar will host nearly 200 independent vendors selling goods and giftables that can't be found elsewhere, making it the perfect spot to find the otherwise unfindable. All of the vendors are small independent business owners and artisans, making each item one-of-a-kind or limited edition. Grand Holiday Bazaar is the only indoor and outdoor holiday market in NYC, and visitors can feel good knowing that 100% of the proceeds from booth rentals go to aide thousands of local public school children in the area.

Celebrate Christmas at The Milleridge Inn

The Milleridge Inn lavishly decks their 12 acre property in holiday themed decor with as many wreaths and poinsettias you can imagine in addition to custom-made, light-up figurines. The magic of their 25 Days of Christmas Village begins on Friday, November 29th with their annual tree lighting from 6pm - 8pm. Other events include a Santa's Workshop, Breakfast with Santa on Saturdays and Sundays in December, ending on the 22nd, with seatings from 9am - 12pm and Dinner Dance with Santa on December 8th, 15th and 19th from 5pm - 8pm showcasing a buffet dinner, face painting and a DJ with an appearance from Santa and his elves.

The Springs in Greenpoint turns into HoHo Holiday Lounge

The Springs in Greenpoint, Brooklyn transforms into the HoHo Holiday Lounge from December 4th - January 1st and will be open Mon-Thurs: 4pm-2am, Friday: 2pm-2am

and Sat and Sun: Noon-2am. This pop up lounge is sure to get you in the holiday spirit with colorful decorations, cozy fireplaces, and festive cocktails + slushies. The outdoor area will be a Santa Land with a magical sled available every day for free photos and Instagram pics! Santa is visiting on December 5th from 5pm-8pm, so bring the entire family! Of course, Greg Walsh will also bring his complete line of holiday products including the largest variety of Christmas trees in NYC with Fraser Fir, Noble Fir, Nordmann Fir, Balsam Fir and the exquisite new Silver Fir.

A Winter Utopia Found at Haven Ski Chalet

During the holidays Haven Rooftop above The Sanctuary Hotel  transforms into Haven Ski Chalet, a winter utopia. Holiday decor features white lights, and even a faux snow machine that gives all the joy of snow but none of the frost. Enjoy seasonal drinks like including the Toasted Almond, Peppermint Cream, Ginger Toddy and Shot Skis served by waitresses dressed as ski bunnies.

Pink Holiday Pop-up at Moxy Times Square

Venture to the atrium on the 2nd floor of Moxy Times Square to experience an all-pink reimagined futuristic set-up wrapped in metallic ornaments. You’ll be able to sip on a bright, boozy Pink Velvet Hot Chocolate while creating your very own holiday postcard photo behind a giant neon frame.

At the same time, Magic Hour, the largest hotel rooftop in Manhattan, will be transformed into a magical ‘Pink Holiday Playground’ with ceilings covered in hot pink twinkle lights, oversized rotating mirror balls, human-size festive bears all anchored by the central carousel. New boozy holiday food and drink offerings include a pink “dough-pie”, a Cherry Snow Globe, and Disco Ball Sangria Punch!

Festive programming will also include a caroling flash performance, a winter scents candle making workshop with Brooklyn Craft Company, Kendra Scott jewelry bar and pink holiday nail art and meditation with Sundays.

Pink Holiday with Putnam & Putnam at Moxy Chelsea

In celebration of the holidays, celebrity-favorite florists Putnam & Putnam will be transforming their entryway shop at Moxy Chelsea into a full floral installation inspired by Moxy’s Pink Holiday! Upon entering the hotel, you will be immediately greeted by an oversized installation of cascading pink holiday florals providing a perfectly pink botanical photo opp for the ‘gram. After making your way through, stay warm with a Pink Velvet Hot Chocolate made with Godiva White Chocolate, Vanilla vodka and edible pink glitter at Bar Feroce. 

Pink Winter Wonderland at Moxy East Village 

The newest of the three Moxy hotels will be transforming the Alphabet Bar Terrace into a pink winter wonderland. The enclosed backyard space will feature over-the-top fuzzy pink throws, plush seating and Rock ‘n’ Roll Christmas trees. A Pama Pointsetta pink cocktail featuring Viva Joven tequila will be on the menu for guests to enjoy while they get into the pink holiday spirit.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

5 Reasons to Try CoolSculpting This Winter

By Peter Minkoff

Truth be told, CoolSculpting is one of the trendiest procedures in the cosmetic industry nowadays, which is exactly why it deserves a shout-out. So, if you want to learn more about this outstanding procedure that gives great results, all you need to do is to keep on reading. Here are five reasons to try CoolSculpting this winter, so check them out and enjoy!

Reason #1: It’s an ultra-effective procedure for removing fat

In case you didn’t know, CoolSculpting is one of the most effective fat-removing procedures these days, which places it at the top of the list of popular cosmetic procedures. What’s particularly interesting about CoolSculpting is the fact that it isn’t a traditional weight-loss tool. On the contrary, it’s designed for people close to their ideal weight, who are in relatively good health, but who can’t get rid of body fat no matter how hard they exercise or how healthy they eat. Well, CoolSculpting is the perfect choice for those people as it targets body fat that can’t be dealt with easily, which is usually found in areas such as inner and outer thighs, upper arms, flanks, knees, abdomen, bra bulges, back fat, and similar ones. So, if you’re desperate to get rid of that stubborn body fat, CoolSculpting may be the right choice for you!

Reason #2: It has no downtime at all

Another fabulous benefit of CoolSculpting is the fact that this procedure has almost no downtime at all. This means that you’ll be able to get back to your job and other everyday activities immediately after the treatment, without having to stay in your bed for a week or so. CoolSculpting is a non-invasive procedure performed by placing an applicator on the skin directly above the fatty tissue. Once the process starts, the fat cells will be cooled off and removed from your system, without damaging the surrounding, healthy tissue. Even though there is no downtime, you can expect to experience mild swelling, bruising, tingling, and tenderness, none of which will stop you from resuming your daily activities.

Reason #3: You can achieve the look you want without surgery

If you’ve always thought that going under the knife is the only way to get rid of stubborn body fat and achieve a flawless figure, girl, were you wrong! The cosmetic industry has developed so much over the last decades, which is exactly why there are so many amazing non-surgical procedures that can deliver almost the same results as their surgical counterparts. One of these is CoolSculpting, which is performed in clinics all across the world these days – including the United Arab Emirates. So, no matter if you’re a beauty tourist or you live there, just go for CoolSculpting in Dubai and you won’t make a mistake. That’s a promise!

Reason #4: The results can be seen almost immediately

A large number of patients who have already tried CoolSculpting claim that the results can be seen almost immediately after the first treatment, which is a fabulous benefit you mustn’t overlook. However, you should bear in mind that results are completely individual, which is why you shouldn’t be desperate if all of your body fat doesn’t go away after a single treatment. Instead, be persistent and keep up with your treatments. For example, the majority of people experience groundbreaking results about two months after a CoolSculpting treatment. Besides that, you need to remember that your body will continue to get rid of fat cells for another 4 to 6 months after the procedure.

The price of CoolSculpting varies depending on the number of areas that require treatment. You can read about coolsculpting prices here, or do some research in your local area. Remember, quality results take time.

Reason #5: It will boost your self-confidence in no time

Yes, we know that it probably sounds superficial, but the fact is that the way you look can affect the way you feel about yourself. Thanks to advancements in medical technology, such as those behind CoolSculpting, you’ll be able to improve your appearance and boost your self-esteem in the blink of an eye, which is an amazing benefit you should bear in mind. This is particularly important if you’ve been trying to get rid of body fat through a healthy diet and physical activity without significant results, so don’t wait any longer and give this revolutionary procedure a fair shot. The fact that there is no downtime and that you don’t have to go under the knife should also motivate you to opt for CoolSculpting, so think about it and choose if it’s the right treatment for you!

As you can see, there truly are a lot of great reasons to try CoolSculpting this winter, but these five definitely are the best ones out there. So, if you want to get rid of stubborn body fat without having to go for a surgical procedure, just give CoolSculpting a chance and you’ll do a great job, without a shadow of a doubt!

The Top Events You Missed This Week In New York City

Not able to make it out this week? Check out our recaps on the top events that happened around New York City. Make sure to email us at jeremy@offthemrkt.com for editorial coverage consideration.

And be sure to check out our calendar for upcoming events.

Lee Strasberg Theatre & Film Institute 50th Anniversary

Geoffrey Horne, Alec Baldwin

The iconic Lee Strasberg Theatre & Film Institute celebrated its 50th Anniversary on Monday, November 4, 2019 at New York University’s Rosenthal Pavilion in New York City, raising vital funds for The Lee Strasberg Creative Center, which has provided scholarships to students for 42 years. This is the first benefit in the school’s storied history. Alumni Alec Baldwin along with Marlo Thomas were the evening’s chairs.

French Heritage Society

Ann Van Ness, Bill Van Ness

On Monday French Heritage Society board member Ann Van Ness and her husband William opened their Upper East Side townhouse to launch Elaine Sciolino's new book, The Seine: The River that Made Paris. Guests included CeCe Black, Special Events Chair, Jennifer Herlein, Executive Director, Judy McLaren, board member, George Sape, board member, and Jeri Sape, as well as Susan and Gerald Baker, Caroline Bassett, Rick Boldini, Odile de Schiétère-Longchampt, Luis Garcia, Mai Hallingby, Kathy Irwin, Helen King, Caroline Lareuse, Catharine Macdonald, Nadia Martincic, Friederike Moltmann, Paul Rankin, Carole Bellidora Westfall, and Lisa Witomski.

75 Kenmare

Fredrik Eklund, John Gomes and DHA Capital warmly invite guests to celebrate the unveiling of the model apartments at 75 Kenmare on Thursday, November 7th. Designed by renowned architect Andre Kikoski, 75 Kenmare is NYC’s first luxury condo with interiors by Kravitz Design. Knit into the contextual fabric of NoLita 75 Kenmare retains the authenticity of downtown life while incorporating a new sense of refined elegance.

Gilda's Club Gala

Gilda’s Club New York City, the founding cancer support organization named in honor of Saturday Night Live (SNL) comedian Gilda Radner, will honor SNL comedian and actress, Vanessa Bayer with the Gilda Radner Award, presented to her by Kenan Thompson. Donald Deieso, Ph.D., Executive Chairman and CEO, WCG (WIRB-Copernicus Group), with the Red Door Award for Leadership and Lewis C. Cantley, Ph.D., Meyer Director, Sandra and Edward Meyer Cancer Center Weill Cornell Medicine & New York-Presbyterian Hospital will be honored with the Red Door Award for Advances in Cancer Research at its 24th Annual Benefit Gala. Each year, Gilda’s Club NYC recognizes outstanding individuals who have contributed to improving the quality of life of cancer patients.

ASYSTEM

ASYSTEM celebrated their launch on Tuesday,at Equinox Hotelw ith Co-Founders Josh LeVine and Oli Walsh. New Yorks most interesting men came together for drinks and bites with a special meditation practice.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

One West End Hosts Real Estate Icons to Discuss What It Takes To Sell In A Challenging Market

Last week Elad Group hosted real estate icons from Douglas Elliman – Susan De Franca, John Gomes, Noble Black, Ariel Cohen, Glenn Davis, Eleonora Srugo, Andrew Wachtfogel, and Julia Spillman for a round table panel discussion in One West End’s duplex unit, 29B, with more than 120 of the city’s top brokers and marketing professionals in attendance.

The discussion focused on what it takes to sell in a challenging market – covering topics such as the success of sales closer to completion, the need to understand the value of a property, and the importance of understanding your buyer and what they are looking for.

During the talk, De Franca noted that 20 years ago it was all about selling a dream and because there wasn’t much inventory, selling the dream was a relatively easy task; however, in today’s market even though you can still sell a dream, the reality is that buyers cannot deny a finished product.

Gomes commented the importance of understanding the different segments within the market – for example many buyers under the $4M mark are investors and are not the end-user therefore, don’t have a strong personal connection to the product and might feel more comfortable purchasing farther out from completion, whereas the more one spends, the greater the personal connection, the more risk they are enduring and therefore want to see more done in terms of completion.

Black discussed that the sales process is all about pricing and the product and emphasized that if one is trying to sell a product through renderings, the dream has to live up to the end product.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

RXR Realty Celebrated the Grand Opening of 475 Clermont

Last week RXR Realty, celebrated the grand opening of their newest luxury residential development, 475 Clermont. Located at the intersection of Brooklyn’s burgeoning Fort Greene and Clinton Hill neighborhoods, the grand opening marks the completion of 363 luxury residences and a suite of unparalleled lifestyle amenities.

“We are proud that our vision for 475 Clermont has turned into a reality,” said Scott Rechler, CEO and chairman of RXR Realty. “It truly represents RXR’s overall vision of creating a sense of place and community for our residents through a thoughtful curation of high-quality lifestyle amenities and experiential programming. The property complements the existing Fort Greene neighborhood and introduces a new standard of five-star living to the Brooklyn rental market.”

475 Clermont is designed by New York-based Aufgang Architects, with interiors by Durukan Design. Interior designer Lisa Galano furnished the model residences along with the amenity spaces in the building. Residents can choose from a variety of studios to two-bedroom layouts, some featuring private outdoor space.

“The grand opening represents a milestone achievement for this transformative development and the neighborhoods of Fort Greene and Clinton Hill. 475 Clermont is designed for those that appreciate quality and contextual design, paired with community and culture-driven lifestyle offerings,” said Matthew Villetto, Executive Vice President at Douglas Elliman Development Marketing, the exclusive marketing and leasing agent on the project.

475 Clermont is a 12-story luxury building with residences ranging from studios to two-bedrooms, some with private outdoor space. The building offers residences an array of incredible amenities, including a landscaped courtyard with a custom mural from renowned San Francisco-based muralist Mona Caron, a rooftop deck, a fitness center, a business lounge, and the Resident program, which offers residents two tickets each month to a five-star culinary experience in their own building by chefs Meryl Feinstein and Bronwen Kinzler-Britton.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.