Off The MRKT

Your guide to New York real estate and more

Off The MRKT - Where New York's, Real Estate, Life Style, and Culture Converge

  • Cities
    • New York
    • Hamptons
    • Florida
    • Philadelphia
    • Connecticut
    • Submit Your Open House
  • Food & Wine
    • Wine and Spirits
    • Where To Drink and Eat
  • Events
    • Events Gallery
    • Submit an event
    • Calendar Listings
    • Open Houses
  • The Look
    • Health and Fitness
    • Travel
    • Lifestyle Guide
  • About

Key Areas Of Research When Buying A Property For Investment Purposes

December 14, 2021 by Jeremy Lindy

Property has long been one of the most popular forms of investment, and if this is something you are interested in, you need to have a careful and considered approach. After all, this represents a big investment and the last thing you want to do is make a costly mistake. This is where extensive research comes into play before doing your property hunt and signing on the dotted line. But, what sort of things should you be looking out for when researching? Read on to discover some useful tips that will help you during the property research phase.

Get to know the neighborhood 

You need to do as much research as possible about the neighbourhood when looking at homes for sale. After all, you are not merely investing in bricks and mortar; you are investing in the area. You need to make sure it is a location that is popular with renters. What does it have to offer? What are the schools like? What are the crime rates like in the area? Is the neighbourhood pleasant? What are the people like? Is it a friendly place or do people keep to themselves? These are the sorts of questions you should ask so you can get an understanding of the neighbourhood as a whole. 

This will not only help you to determine whether it is a good area to invest in, but you can understand the sort of people you will be marketing to. This will help you understand the type of tenants that are going to be right for you. Will you be marketing to couples, single people, or families, for example? Knowing whether it is a professional area, family area, or somewhere for those seeking cheap accommodation is important, as you need to determine whether this aligns with your goals or not.

Rental yields 

Of course, the whole reason you are investing in property is so you can make some extra cash, and so you need to look into the financial side of things. You can start by doing some research into the most popular areas in the location you are considering. You will get an understanding regarding what places are most in demand, so you can pick an area whereby it is going to be easy for you to find tenants. After all, it is all about striking the balance between good rental returns and demands. There is no point in investing in an area with high average rental yields if no one actually wants to rent a property there to begin with. 

This is were a lot of new investors go wrong- they only look at the average amount of rental payments per month, but they do not assess the supply and the demand. If you can find somewhere with high rental yields and high demand, you have found the perfect formula. Nonetheless, do not only consider these figures now, but you need to look at future forecasts too, which is something that will be discussed in the next section.

Featured
019f1e56-bde6-7071-bd7e-61a436950615_active.jpg
July 30, 2026
Off The MRKT’s Favorite Listings of the Week
July 30, 2026
July 30, 2026
JewelSuite_ViewingRoom.JPG
July 30, 2026
Lotte New York Palace’s $100K US Open Package Is a Grand Slam of Tennis and Diamonds
July 30, 2026
July 30, 2026
3 - Fouquet's Hotel and Residences Miami Design District_Living_Credit RDAI.jpg
July 29, 2026
Miami Design District's First-Ever Condo Just Hit the Market for $9.985 Million
July 29, 2026
July 29, 2026
July 29, 2026
The New Playbook for Selling Luxury Manhattan Real Estate
July 29, 2026
July 29, 2026
luxury-waterfront-home-blogbanner (2).jpg
July 28, 2026
Lifestyle Amenities Driving Luxury Home Decisions
July 28, 2026
July 28, 2026
1-2072___Front Yard.png
July 27, 2026
This $3.845 Million Brooklyn Mansion Is a Queen Anne Time Capsule With a Very Modern Kitchen
July 27, 2026
July 27, 2026
beach-homes-hamptons-image-1 (1).jpg
July 27, 2026
Hamptons Property Details Buyers Expect To See
July 27, 2026
July 27, 2026
Featured
July 30, 2026
Why Do High Rollers Prefer In-Play Football Betting Over Casino Table Games?
July 30, 2026
July 30, 2026
July 30, 2026
PH Bingo Online: Bakit Ito Sikat sa GZone
July 30, 2026
July 30, 2026
July 29, 2026
Cooling Hybrid Mattress Guide: Foam, Coils, and Temperature Control
July 29, 2026
July 29, 2026
July 29, 2026
Essential Home Maintenance Tasks Every Bay Area Homeowner Should Prioritize
July 29, 2026
July 29, 2026
July 29, 2026
Why Eco-Friendly Cleaning Products Are Worth the Switch for Chicago Households Seeking Healthier Homes
July 29, 2026
July 29, 2026
July 29, 2026
9 eSIMs for France, Paris and Multi-City Travel in 2026 - Traveler’s Guide
July 29, 2026
July 29, 2026
July 29, 2026
Exploring the Relationship Between Wealth, Luxury, and Gambling
July 29, 2026
July 29, 2026
July 28, 2026
Specialized Coastal HVAC Services for Seaside Homes
July 28, 2026
July 28, 2026
July 28, 2026
The Repair You Postpone Is Never the Repair You Pay For
July 28, 2026
July 28, 2026
July 28, 2026
How a Debt Consolidation Loan in Memphis Could Help Simplify Your Finances
July 28, 2026
July 28, 2026
July 28, 2026
How to Confirm a Utility or Delivery Call Is Legit
July 28, 2026
July 28, 2026
July 28, 2026
Why More New Yorkers Are Visiting Mattress Showrooms Before Buying Online
July 28, 2026
July 28, 2026
July 28, 2026
7 Best Pay Per Lead Companies for Real Estate Investors in 2026
July 28, 2026
July 28, 2026
July 28, 2026
Beyond the Traditional: Alternative Methods for Selling Your House
July 28, 2026
July 28, 2026
July 28, 2026
How Lifestyle Creators Can Build Stronger TikTok Communities in 2026
July 28, 2026
July 28, 2026
December 14, 2021 /Jeremy Lindy
script>
  • Newer
  • Older
 
Off The MRKT Articles RSS
No results found

Follow Off The MRKT: Facebook | Twitter | Instagram
Contact us: Jeremy@Offthemrkt.com                                                                                           

Advertise | Off The MRKT Internship Program | Byline | Bible

Want More?

Want more awesome content like this? Sign up and get our best articles delivered straight to your inbox!

Thank you!
Our favorite listing this week is 508 West 24th Street, Unit 5th Floor, home to NBA Player Carmelo Anthony. The ten-time NBA All-Star, has listed his New York City condo. The home is the largest unit in the Cary Tamarkin designed building at 508 W 24
251 East 51st Street, Unit 2M, listed on the market as a Compass "Coming Soon," is a recently renovated, perfect pied-a-terre (and ideal one bedroom for all the rest of us). What truly sets this pad apart from the rest is the dreamy outdoor
Our last #openhouse roundup will you be checking out this #parkslope home?

#nycrealestate #brooklynrealestate #milliondollarlistings #luxuryhomes #OffTheMRKT
DNA Development announced that closings have commenced at 350 West 71st Street, the successful Upper West Side luxury conversion that seamlessly combines two historic pre-war buildings into one stunning contemporary condominium with a classic fa&cced
Our favorite listing this week is located at One West End, the sculptural glass residential tower designed by Pelli Clarke Pelli within Riverside Center. At $19.5 million, 29B offers 5,302 square feet of interiors space, with four bedrooms, five and
Looking to live in one of the trendiest neighborhoods in Manhattan? SoHo offers some of the most luxurious prime New York Real Estate. Known for its largest collection of incredible architecture in the entire world, SoHo is the heart of the historic
Following the unveiling of Rose Hill, one of the new residential developments in Manhattan's NoMad neighborhood that represents a modern era of Gotham-esque architecture and design by award-winning New York-based design firm CetraRuddy, legendary dev
The ethereal master bath at @theXInyc West Tower Penthouse features a custom sandblasted verde caldia floor, a carved verde scuro tub, and bronze vanities with marble tops designed by #AD100 French interior architect @pierre.yovanovitch.

Situated in