Discover the Year-Round Appeal of Château Minuty Rosé

Annabella Pardo

Though rosé has become synonymous with summer, pigeonholing it to warm days by the pool is doing the category a disservice.

Photo via @chateauminuty

Most of our favorite qualities about rosé, like its freshness and sippability, make it ideal for a range of pairings, occasions, and seasons.

Minuty Prestige Rose 

Photo via @chateauminuty

A brilliant robe, a nose of great finesse. Dominant flavors of tangy red berries are followed by notes of apricot. The wine’s pronounced minerality draws out a lingering finish on the palate. This cuvée is the result of a meticulous blending of a selection of grapes from the Appellation with those from the estate.  This wine has a crisp, clean, earthy and vibrant personality. Experience via ReserveBar.com

Chateau Minuty Rosé et Or 

Photo via @chateauminuty

The 2023 vintage elevates the winery’s signature subtle flavors and intense aromas to new heights. It features elegant citrus and wild herb aromas, a light palate, and distinctive minerality with characteristic salinity from the Minuty terroir. The cuvée Château Minuty Rose et Or, with its generous, delicate suppleness, can accompany a wide variety of dishes, especially as it brings out the spices. Composed of 80% Grenache, 10% Syrah, 5% Cinsault, and 5% Tibouren, this wine is both elegant and crisp. Experience via ReserveBar.com 

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Explore the Hamptons Real Estate Trends for Summer 2024

As the summer of 2024 unfolds, the real estate landscape in the Hamptons offers a unique blend of opportunities and challenges that draw both casual observers and serious investors alike. The season ushers in not just warmer weather and bustling beaches, but also a dynamic real estate market characterized by evolving trends and significant buyer interest. Understanding the current market conditions in this prestigious locale is crucial for anyone considering an investment or residence in the area.

In the Hamptons, summer isn’t just a season; it’s a prime time for real estate activity. This period sees an influx of potential buyers and renters looking to enjoy the quintessential coastal lifestyle that the Hamptons are renowned for. As we navigate through this season, staying informed about the top neighborhoods, the impact of local events on the real estate market, and future market predictions becomes indispensable. Whether you are a seasoned investor, a potential homebuyer, or simply a real estate enthusiast, knowing these trends will provide you with a deeper understanding of what makes the Hamptons a continually enticing market in the world of luxury real estate.

Current Market Conditions in the Hamptons

This summer, the real estate market in the Hamptons remains as dynamic and enticing as the picturesque landscapes of the area itself. We’re seeing a robust demand for properties, driven by buyers who are looking for summer homes as well as those contemplating permanent moves. Inventory levels have been fluctuating due to this high demand, resulting in a competitive marketplace that favors well-informed investors and homebuyers. In terms of pricing, there’s been a noticeable rise compared to last year, primarily because of the perennial allure of beachside living coupled with the limited availability of prime properties.

Moreover, rental markets are particularly buoyant during this season, as vacation-goers flock to the Hamptons for its idyllic summer experiences. Whether you’re looking to invest in a permanent residence or a holiday home, understanding these current market trends is crucial. We guide our clients through this vibrant market landscape with expert advice on property values, ensuring that they make the most informed decisions.

Top Neighborhoods to Watch in the Hamptons

As experts in Hamptons real estate, we’ve identified several neighborhoods that are particularly noteworthy this season. Sagaponack continues to lead as one of the most sought-after areas, celebrated not only for its grandeur and exclusivity but also for its beautiful vineyards and beaches. Water Mill and Bridgehampton also remain favorites, offering a blend of rural charm and upscale living that attracts a variety of buyers.

For those interested in more secluded spots, the quaint village of Amagansett offers a quieter alternative, with stunning properties tucked away near untouched stretches of coastline. Meanwhile, East Hampton remains a hub of activity where the vibrant arts scene and community events add layers of appeal to the luxurious housing market in the area. Observing the changing dynamics within these neighborhoods provides potential buyers with a spectrum of options, catering to different lifestyles and preferences. This insight into the top neighborhoods allows us to assist our clients in finding their dream home in the Hamptons, leveraging our local knowledge and real estate expertise.

Impact of Summer Events on Real Estate Demand

The Hamptons shine brightest in the summer, not just due to the pleasant weather, but also because of the myriad of high-profile events that make their way to this luxurious locale. Notably, these events have a considerable impact on real estate demand. For example, the annual Hamptons International Film Festival and the infamous Hamptons Summer Art Fair attract a global audience, which includes potential real estate investors and high-net-worth individuals looking for summer homes or investment properties. These festivals and gatherings heighten the visibility of the Hamptons as a top-tier destination, thereby spiking interest and demand in the real estate market.

Moreover, our observations suggest that local businesses flourish during these peak periods, thereby enhancing property values in commercial districts and surrounding residential areas. Properties located near event venues or within easy access to festival sites tend to appreciate faster, a trend we’ve tracked consistently over the years. We assist our clients by providing insights into which areas might see a boost due to these seasonal events, ensuring they make savvy investment decisions based on comprehensive market data and trends.

Future Predictions for the Hamptons Property Market

Looking ahead, the outlook for the Hamptons property market remains overwhelmingly positive. With ongoing interest from both domestic and international buyers, we predict a continued rise in property values, especially in areas that boast both luxury and lifestyle offerings. The push towards remote work options has also made the Hamptons even more attractive as a residential choice, not just a holiday spot. This demographic shift is likely to drive demand for properties that provide space for home offices and proximity to nature, aligning with lifestyle changes that prioritize well-being and convenience.

Considering the evolving market dynamics, the key to making a prudent real estate decision will lie in understanding the specific segments of the market that align with emerging trends. From sustainable living options to technological integrations in home infrastructure, the future of the Hamptons real estate market looks to be heading towards more innovative and eco-friendly accommodations. We are committed to keeping our clients informed and ahead of the curve, ensuring they benefit from the opportunities that arise as the market continues to evolve.

In conclusion, whether you're considering investing in the Hamptons, seeking a summer home, or exploring permanent residency options, understanding the unique aspects of this market is crucial. At Off The MRKT, we pride ourselves on our deep market knowledge and our commitment to guiding our clients through every step of their real estate journey. 

If you’re looking to make the most out of your real estate ventures in the Hamptons, connect with Off The MRKT today for expert advice on real estate market and lifestyle. Let us help you find your perfect place in one of the most sought-after destinations.

How to Find the Best Pet-Friendly Apartments in NYC

Finding the perfect apartment in New York City can be a challenge, and it's even more complex when we have furry friends to consider. Pets are part of our family, and their needs are just as important as our own. Ensuring our next home accommodates them comfortably is essential. From specific pet policies to amenities that make life easier and more enjoyable, there are several factors we need to keep in mind.

Having a pet in a bustling city like NYC means we need to pay special attention to building policies, proximity to parks, and other pet-friendly features. We also need to be aware of any restrictions that buildings might have, such as breed or size limitations. These details can significantly impact our decision-making process.

This guide aims to help us navigate the search for a pet-friendly apartment in NYC. By understanding what to look for, researching pet policies, and identifying top amenities, we’ll be better equipped to find a home that suits both us and our pets. Let's dive into the key aspects we should consider to make our search for a pet-friendly apartment as smooth and successful as possible.

Knowing What to Look for in Pet-Friendly Apartments

When searching for a pet-friendly apartment, we need to identify key features that will accommodate both our needs and those of our pets. Start by considering the layout and size of the apartment. Larger apartments with open floor plans can be more suitable for pets, providing enough space for them to move around comfortably. Look for features such as wooden or tiled floors, which are easier to clean than carpets.

It's also important to check for nearby parks or pet-friendly areas. Having access to green spaces can make a big difference in providing exercise and a change of scenery for our pets. Buildings that are close to pet stores, groomers, and veterinary clinics can also be very convenient.

Consider the building's amenities, such as pet washing stations and designated pet relief areas. These features can make caring for our pets much easier. Some buildings even offer pet-friendly services like dog walking and pet sitting. By focusing on these aspects, we can create a nurturing environment for our furry companions.

Researching Pet Policies and Restrictions

Understanding a building's pet policies and restrictions is crucial before signing a lease. Different buildings have various rules regarding pets, so it's important to get the details up front. First, find out if the building allows pets and if there are any restrictions on the number, size, or breed of pets allowed. Some buildings might have strict rules about certain breeds or weight limits.

We should also inquire about any additional costs associated with keeping pets. Some buildings charge pet deposits or monthly pet fees. These costs can add up, so it's essential to budget for them ahead of time. Knowing these fees will help us avoid surprises later on.

Take the time to read the lease agreement carefully, paying special attention to the pet clauses. This section will outline all the expectations and restrictions regarding pet ownership in the building. It's important to be fully aware of these rules to avoid any potential issues or conflicts after moving in. By thoroughly researching pet policies and restrictions, we can ensure a smooth and hassle-free living experience for both us and our pets.

Top Amenities for Pets in NYC Apartments

When looking for a pet-friendly apartment, it's important to check out the amenities available for our furry friends. Having access to the right amenities can make a big difference in our pet's comfort and happiness. One great amenity to look for is an on-site pet washing station. This makes it easy for us to clean our pets without having to bring them to a professional groomer.

Another top amenity is a designated pet relief area. These spaces are often equipped with waste disposal stations, making it convenient to take our pets out for bathroom breaks. Some buildings even have dog parks or play areas where pets can run around and socialize. These areas help keep our pets active and happy.

Additionally, pet-friendly apartments that offer services such as dog walking and pet sitting can be a huge plus. These services provide peace of mind, especially for those of us with busy schedules. By focusing on apartments that offer these amenities, we can ensure a better living experience for our pets.

Tips for Securing a Pet-Friendly Apartment

Securing a pet-friendly apartment in NYC might seem tricky, but following a few tips can make the process smoother. Start by being upfront about our pets during the apartment search. Let landlords know right away that we have a pet, which can save time and avoid any misunderstandings.

Having a pet resume can also be helpful. This document can include information about our pet's breed, age, training, and behavior. Adding references from previous landlords or neighbors can strengthen our application. A well-behaved pet is more likely to be accepted, and a pet resume can showcase this.

It's also important to offer a pet deposit or pet rent if not already specified. Being proactive in addressing potential issues shows landlords that we are responsible pet owners. Additionally, making sure our pet is up to date with vaccinations and has proper identification can assure landlords that our pets are well-cared for. By following these tips, we can increase our chances of securing a pet-friendly apartment.

Final Thoughts

Finding the best pet-friendly apartment in NYC requires some effort, but it's definitely achievable. By knowing what to look for, understanding pet policies, and focusing on must-have amenities, we can find a perfect home for both us and our furry friends. The right apartment will not only make our lives easier but also provide a comfortable and happy environment for our pets.

The search for a pet-friendly apartment may seem daunting at first, but with the right information and approach, we will find a place that meets all our needs. It's essential to be proactive, thorough, and transparent throughout the process. Both we and our pets deserve a home that fits comfortably into our lifestyles.

If you're ready to begin your search for the perfect pet-friendly apartment in NYC, Off The MRKT can help you find the ideal place that suits both you and your pets. Visit Off The MRKT today to start your journey towards your new pet-friendly home.

SERHANT. New Development Launches Sales at Long Island City Boutique Condominiums, Mason LIC

SERHANT. New Development is proud to launch sales at Mason LIC, a new luxury condominium in Long Island City. The boutique six-story, 42-unit building was designed by MY Architect PC, with interiors by Lemay ID, offering studio, one and two-bedroom residences ranging from $595,000 - $1,995,000. 

“Mason LIC provides an unparalleled opportunity to experience the best of Long Island City, situated at the nexus of the neighborhood’s vibrant dining and cultural scenes,” said Ryan Serhant at SERHANT. “Each home offers a tranquil retreat while being at the heart of one of the city’s most dynamic areas.”  

Located at 40-46 24th Street in Long Island City, interiors at Mason LIC were designed with incredible attention to detail and modern sensibilities. With soaring ceilings up to 11 feet high and floor-to-ceiling windows, each home is illuminated by abundant natural light for a spacious and airy feel, with wide plank hardwood floors throughout. Most homes include private outdoor spaces, while all come with in-unit washers and dryers.  

Kitchens at Mason LIC are elegantly appointed with Calcutta quartz countertops and backsplashes, custom Amberleaf cabinetry, contemporary Newport brass fixtures, and an integrated suite of Bosch appliances. Bathrooms reflect a serene aesthetic with large format porcelain tile, custom vanities with solid surface countertops and Grohe faucets, built-in mirror medicine cabinets, and ample storage. 

Residents of Mason LIC benefit from a range of thoughtful amenities, including part-time door attendants, a package room, Amazon Hub, bicycle storage, a private lounge, a fitness center, and an inviting outdoor terrace complete with seating areas and grilling stations. On-site parking and private storage units are available for purchase. 

Nestled in the heart of Long Island City, Mason LIC is situated in a prime location within the neighborhood’s thriving cultural and culinary landscape. Positioned near prominent landmarks and attractions like MoMA PS1, Brooklyn Boulders, and Queensbridge Park, and popular dining spots and lush green spaces. Once a predominantly industrial district, Long Island City has evolved into a vibrant urban hub known for its eclectic mix of modern amenities and historic charm. Convenient access to the 7, F, N, and W subway lines ensures easy connectivity throughout the city. 

For more information on Mason LIC visit www.masonlic.com.  

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Top 8 Most Luxurious Residential Buildings in NYC: Experience Unparalleled Living

New York City, often referred to as the Capital of Luxury, sets the global standard for sophistication, opulence, and grandeur. Manhattan's iconic skyline is home to some of the world's most luxurious residential buildings, attracting celebrities, and affluent individuals alike, seeking unparalleled living experiences. 

The city boasts innovatively designed residences that combine world-class amenities, breathtaking views of the cityscape, and the utmost splendor, which amplifies the prestige of residing in such an exclusive environment.

Join us as we unveil the top eight most luxurious residential buildings in New York City, offering a rare insider's look into these elite havens. Discover the epitome of elegance and extravagance, showcased through lavish penthouses, private oases, and contemporary masterpieces that redefine the boundaries of opulence. 

Venture beyond the skyline and immerse yourself in a world where luxury living is elevated to new heights, with every architectural marvel exuding its own unique charm and appeal.

Opulence in the Sky: 432 Park Avenue

Completed in 2015, 432 Park Avenue is the tallest residential building in the Western Hemisphere, standing at an impressive 1,396 feet. Designed by renowned architect Rafael Viñoly, this iconic building boasts 104 condominiums spread across 96 floors. 

The minimalist design of 432 Park Avenue complements the unparalleled 360-degree views of New York City from within its opulent apartments. Luxury amenities include a 75-foot indoor swimming pool, a fitness center curated by The Wright Fit, a private dining room, and a 24-hour doorman and concierge service.

A Modern Marvel: 56 Leonard Street

56 Leonard Street, often referred to as the "Jenga building" due to its distinctive stacked design, is the vision of acclaimed architects Herzog & de Meuron. The building accommodates 145 unique residences, including ten penthouses. With top-of-the-line appliances, soaring ceilings, and floor-to-ceiling windows, 56 Leonard boasts an extravagant lifestyle experience. 

Amenities include a 75-foot infinity pool, a sundeck, a state-of-the-art fitness center, and a private dining room for residents to entertain in style.

History Meets Luxury: The Woolworth Tower Residences

Nestled within the iconic neo-Gothic Woolworth Building, the Woolworth Tower Residences offer a selection of 32 ultra-luxury condominiums. Interior designer Thierry Despont meticulously crafted each residence to cater to modern luxury living while honoring the building's historical significance. The signature residence, known as The Pinnacle, occupies the top five floors of the Woolworth Building. Residents enjoy exclusive amenities, including a wine cellar, fitness center, private pool, and the Gilbert Lounge – a resident gathering space named after the building's architect, Cass Gilbert.

Glamorous City Living: 15 Central Park West

Situated along prestigious Central Park West, the limestone-clad 15 Central Park West was designed by Robert A.M. Stern Architects. Home to celebrities like Denzel Washington, Sting, and Steven Spielberg, the building features 202 luxurious units, separated into two sections: The Tower and The House. Amenities at 15 Central Park West include a 60-foot lap pool, a walnut-paneled library, a private cinema, a wine cellar, and a landscaped terrace.

Exclusive Riverside Living: One Waterline Square

One Waterline Square, designed by famed architect Richard Meier, is one of three ultra-luxurious residential buildings within the Waterline Square development. Located along the Hudson River waterfront, One Waterline Square offers 56 meticulously designed residences. 

Floor-to-ceiling windows provide panoramic views of the river and the Manhattan skyline. Within the 100,000 square-foot Waterline Club, residents can access elite amenities, including an indoor tennis court, rock-climbing wall, bowling alley, and a 30-foot rock-climbing wall.

The "Starship" of the Upper East Side: 520 Park Avenue

520 Park Avenue is a luxury tower by architect Robert A.M. Stern, located in Manhattan's Upper East Side. Often nicknamed the "starship" due to its futuristic and sleek design, the 54-story building is home to 33 exclusive residences, including a triplex penthouse dubbed "The Penthouse." 

Amenities at 520 Park Avenue include a stunning garden courtyard, salon, children's playroom, and a state-of-the-art fitness center.

Art Deco Revival: The Fitzroy

The Fitzroy, located in the stylish neighborhood of Chelsea, captures the essence of a bygone era with its Art Deco-inspired design by architects Roman and Williams. With only 14 residences, The Fitzroy offers exclusivity and elegance at every turn. Luxury amenities within the building include a state-of-the-art fitness center, landscaped rooftop terrace, and wine cellar. 

Additionally, each residence enjoys private elevator access and unique interior design elements, such as windows with bronze detailing.

The Gilded Age Reimagined: The Beekman Residences

Within the historic Temple Court, The Beekman Residences pay homage to the Gilded Age while incorporating contemporary luxuries. The Beekman houses 68 residences designed by Thomas Juul-Hansen, offering elegantly crafted interiors, including open European kitchens and marble ensuite baths. 

The Beekman's residents enjoy elite amenities and services, including a state-of-the-art fitness center, in-residence dining by celebrity chef Tom Colicchio, and a landscaped rooftop terrace boasting breathtaking views of Lower Manhattan.

Elevate Your Lifestyle with Off The MRKT's Unrivaled Property Selection

New York City has long been recognized as a haven for architectural innovation, resulting in an unparalleled luxury residential market. From towering skyscrapers with breathtaking city views to historically significant buildings that merge modernity with classic elegance, NYC offers a diverse array of residences to cater to the most discerning tastes. The state-of-the-art amenities, revered craftsmanship, and architectural ingenuity of these buildings distinguish them as the crème de la crème of luxury living.

At Off The MRKT, our primary objective is to connect discerning clients with their dream Manhattan homes. Our expert team, with their extensive knowledge of the city's residential market, tailors their approach to find the perfect luxurious residence amongst these architectural marvels. Whether you seek a contemporary penthouse at 432 Park Avenue or the charm of a Beekman Residence at Temple Court, Off The MRKT has the expertise and resources to ensure a seamless property search and acquisition.

Embark on the journey to find the ideal Manhattan residence that exemplifies both architectural prowess and luxurious living. Allow the committed and knowledgeable team at Off The MRKT to help you discover your perfect piece of New York City's luxury residential landscape. Explore Off The MRKT's portfolio of luxury properties in New York City's most desirable buildings today.

Guide to Understanding NYC Property Taxes for New Homeowners

Understanding property taxes is essential for new homeowners in New York City. The process might seem complex, but learning the basics can help us make informed decisions and plan our finances more effectively. Property taxes are important because they fund essential services like schools, police, and infrastructure. Knowing how they work can save us from surprises and make homeownership smoother.

New York City has its own set of rules and classifications for property taxes. These classifications determine the tax rates and can significantly affect how much we pay each year. As new homeowners, grasping these details will help us navigate our financial responsibilities better. It's important to know how our property is classified and what factors might influence our tax amounts.

Let’s explore the essentials of NYC property taxes. We'll look at how they are calculated, the different classifications of properties, and the various factors that can affect our tax bills. Additionally, we'll share tips on managing and possibly reducing these taxes. By understanding these aspects, we can better prepare ourselves for the financial aspects of owning a home in this vibrant city.

What Are Property Taxes and How Are They Calculated?

Property taxes are what we, as homeowners, pay to the city or county to fund local services. These taxes are essential because they help pay for schools, police, fire departments, and infrastructure. Knowing how property taxes work will help us manage our budget better and avoid any unexpected costs.

In NYC, property taxes are calculated based on the assessed value of the property, which is determined by the city's Department of Finance. First, they estimate the market value of our home. Then, they apply a tax rate to a portion of that market value, known as the assessed value. The percentage of the market value used to calculate the assessed value varies depending on the property's classification.

For example, residential properties typically use a lower percentage, whereas commercial properties might use a higher one. After determining the assessed value, the city multiplies it by the appropriate tax rate to calculate the property tax due. It’s important to review our property's assessed value and ensure it's accurate. 

If we believe our property has been over-assessed, we can appeal the assessment to potentially lower our tax bill.

Classifications of NYC Properties and Their Tax Rates

In NYC, properties are divided into different classes, each with its own tax rates and assessment rules. Understanding which class our property falls into can help us understand our tax obligations better. There are mainly four classes of properties in NYC:

1. Class 1: This includes one to three-family homes, small condominiums, and residential vacant land. These properties often receive favorable tax rates and assessment rules.

2. Class 2: This includes residential properties that have more than three units, such as apartment buildings and larger condominiums. The tax rates for Class 2 properties are generally higher than Class 1.

3. Class 3: This class is specific to utility properties, such as gas lines and electricity infrastructure. These properties have different assessment and tax rules.

4. Class 4: This includes commercial properties, like office buildings and factories. Class 4 properties usually have the highest tax rates and may experience different assessment methods.

Each class has its own rules for how the market value is assessed and the percentage that is taxable. Understanding our property's classification and corresponding tax rates can help us plan for our tax expenses. It’s a good idea to familiarize ourselves with the classification criteria and how they affect our property taxes. Knowing these details can give us a clearer picture of what to expect and how to manage our finances effectively.

Key Factors That Affect Your Property Taxes

Several factors can influence the amount of property taxes we pay each year. Understanding these factors helps us anticipate changes and manage our budget better. One key factor is the market value of our property. If the real estate market in our area is strong, our property's value could increase, leading to higher taxes. It's important to keep an eye on market trends and how they might affect our assessed value.

Another factor is any improvements or renovations we make to our property. Adding a new room, renovating the kitchen, or landscaping the yard can increase the market value of our home, which can, in turn, raise our property taxes. Before making significant changes, it’s wise to consider how they might impact our tax bill.

Additionally, zoning changes in our neighborhood can affect our property taxes. If the city changes the zoning laws to allow for more commercial development, our property could be reclassified, leading to higher taxes. Staying informed about local zoning changes can help us understand potential tax impacts. By being aware of these factors, we can better manage our property tax obligations.

Tips for Managing and Possibly Reducing Your Property Taxes

Managing property taxes effectively can save us money and stress. One useful tip is to review our property tax assessment each year. If we believe our property has been overvalued, we can file an appeal with evidence to support our claim. This process involves presenting comparable assessments and market values to argue for a lower assessment.

Another tip is to take advantage of any tax exemptions or abatements available. For example, NYC offers exemptions for senior citizens, veterans, and people with disabilities. These programs can significantly reduce our tax burden if we qualify. It's worth exploring the eligibility requirements and applying if we meet them.

Lastly, consider working with a tax advisor or real estate professional who specializes in NYC property taxes. They can provide expert guidance on assessment appeals, exemptions, and strategies to manage our taxes more effectively. An advisor's insights can help us navigate the complexities of property tax laws and potentially find additional ways to reduce our taxes. By following these tips, we can better manage and possibly lower our property tax expenses.

Demystifying NYC Property Taxes

Understanding and managing property taxes is crucial for new homeowners in NYC. From knowing how taxes are calculated to understanding property classifications and key factors, we gain the knowledge needed to handle our tax responsibilities effectively. Recognizing influences such as market values, home improvements, and zoning changes helps us anticipate and manage potential increases in our tax bills.

By staying proactive, we can also explore ways to reduce our taxes. Reviewing our assessments annually, applying for exemptions, and seeking professional advice are all strategies that can ease our tax burdens. These steps help ensure we are not paying more than necessary and are aware of all potential savings.

For more insights and assistance in navigating NYC’s real estate market, visit Off The MRKT. We are here to help you make informed decisions as you search for your perfect home in this vibrant city. Explore more content and expert advice on Off The MRKT to stay ahead in the real estate game!

Off the MRKT Q&A with Peter Zaitzeff, Sales Director of New Development at SERHANT.

Off the MRKT spoke with Peter Zaitzeff, New Development Sales Director at SERHANT., to discuss the firm’s innovative real estate marketing strategies, showcased in the Netflix hit Owning Manhattan. Peter offers insights into the unique allure of 200 Amsterdam — a best-selling luxury development on the Upper West Side featured on the show — and shares his perspective on emerging trends and buyer preferences in New York’s evolving luxury market.

Peter Zaitzeff

As New Development Sales Director at SERHANT., you're at the forefront of the company's rapid growth. How would you characterize SERHANT’s approach to real estate? What makes your team so successful?

SERHANT.’s approach leverages cutting-edge technology and a powerful social media presence, enabling us to stand out in today’s market. Ryan Serhant’s vision challenges the status quo and aims to truly disrupt the real estate industry.

Unlike traditional brokerage firms, SERHANT. has redefined how media is integrated into real estate, creating content that's both highly accessible and exceptionally polished. Our ‘Studios’ department illustrates this commitment — it's a dedicated in-house team focused on producing top-tier media content, which isn’t seen at other firms.

SERHANT. has become known for its innovative marketing and media presence, including the success of its Netflix reality show Owning Manhattan. How has the media exposure influenced the way you approach new development sales? 

Media exposure is essential in today's real estate market, particularly for new developments — it puts our properties on a global stage, reaching an international audience.  The response to Owning Manhattan has been phenomenal – our office has almost become a tourist destination, with people stopping by just to take photos of the building.

Photo Credit Williams New York

A luxury property on the Upper West Side, 200 Amsterdam, was featured in the season finale of Owning Manhattan. How has this type of exposure impacted buyer interest in the building?

Since the show aired, we've seen a significant increase in inquiries across the board. While a TV show alone can’t cement the sale of a luxury property, it has certainly generated considerable interest in 200 Amsterdam’s residences and attracted many prospective buyers following the building’s appearance in the finale. 

Tell me a little more about 200 Amsterdam. What sets the building apart from other luxury buildings on the Upper West Side?

200 Amsterdam, one of the tallest buildings on the Upper West Side, is a rare ground-up new development in the neighborhood that seamlessly blends classic New York architecture with modern amenities and conveniences. With floor-to-ceiling glass windows, the tower offers unbeatable views of nearby Central Park and the Hudson River. The 10-foot ceiling heights, meticulously-designed layouts, and expansive living and entertainment spaces elevate each residence, making them truly exceptional.

Which of the building’s features have resonated the most with prospects? 

200 Amsterdam’s open views of Central Park and the Hudson River are a major highlight, with some full-floor residences offering 360-degree panoramas so expansive that, on a clear day, you can see the Statue of Liberty. Buyers are also drawn to luxurious amenities like the 75-foot saltwater lap pool, state-of-the-art gym, sports simulator and composers-themed children’s playroom. The exclusive partnership with Lincoln Center, which provides residents with premier access to an array of performances, adds to the building’s unique appeal.

Additionally, the white-glove and concierge services, which can arrange everything from plane tickets to dinner reservations and dry cleaning, are particularly appealing to empty-nesters or those returning to the city after years in the suburbs, eager to experience the best of Manhattan.

We’re halfway through 2024. Looking at the New York City market, what are some of the key trends and buyer preferences we can expect throughout the rest of the year?

As we move into the latter half of 2024, we’re seeing a steady stream of contracts, especially from buyers focused on brand-new properties. Many of these are all-cash buyers from the tri-state area, looking for pied-à-terre units of varying sizes, intent on finalizing their purchases before any market uncertainty following the fall election. 

In terms of buyer preferences, there’s a strong demand for residences with comprehensive hotel-style amenities and services, like those I mentioned earlier. Some buyers are opting to downsize or purchase new properties rather than undertake renovations. We’re also seeing a notable transfer of generational wealth, with families investing in properties for the long term.

What is it about these luxury buildings that compels parents to pay all cash for their adult kids? How is this trend impacting the luxury market? 

Parents view these luxury buildings as solid, long-term investments for their adult children and future families. In the wake of the pandemic, there's also reassurance in knowing their children are in safe, secure buildings that offer everything they might need. This trend has been steadily growing since 2020, particularly among out-of-town buyers who prioritize full-service properties and proximity to institutions like Juilliard, Columbia and NYU. Even when buyers are purchasing for themselves, we’re seeing a rise in parents willing to pay a premium to be closer to their children attending college.

What advice would you give to someone looking to buy in the New York luxury real estate market today, whether as an investor or a first-time buyer?

My advice is to always aim for A+ properties, even in down markets — anything less is likely to suffer if the market shifts. A+ properties, like 200 Amsterdam, tend to perform well regardless of market conditions. It's important to find the right fit and act within the right time frame. As a broker, my philosophy is to help clients find a home they love that’s also the best possible investment for them. 

---

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.