Kinda Chic: The Brooklyn Buildings Turning Everyday Rituals Into Luxury Amenities

A new social media trend known as “kinda chic” is making a case for a quieter version of luxury. Forget the grand gestures. The idea is that the routines you build into everyday life can feel just as aspirational, whether that means a standing tennis match, an easy movie night, or having enough time for a swim before dinner. It is less about showing off and more about making the good parts of life ridiculously convenient.

Brooklyn’s newest residential buildings seem to have gotten the memo. Across the borough, developers are creating amenity programs that turn favorite hobbies and small rituals into things residents can access with little more than an elevator ride. From a private tennis court overlooking the Brooklyn Bridge to a screening room downstairs and a resort-style saltwater pool near the waterfront, these buildings are making everyday indulgence feel, well, kinda chic.

Kinda chic to have a standing tennis match: Olympia DUMBO

At Olympia DUMBO, squeezing in a tennis match does not require booking a court across town. Residents have access to a full-size private tennis court on the building’s 10th-floor Bridge level, billed as the highest private tennis court in New York City, with views stretching across the Brooklyn Bridge, Lower Manhattan skyline, and New York Harbor. The surrounding amenities make it easy to turn a quick match into an entire afternoon, with indoor and outdoor pools, a hot tub, sauna, steam room, juice bar, cabanas, and private dining areas all close by. The luxury here is not simply having a tennis court. It is being able to play whenever the mood strikes.

Kinda chic to have the best seat in the house: Brooklyn Tower

Getting tickets to the movie everyone suddenly decided to see can mean sold-out premium seats, inconvenient showtimes, or realizing the only thing left is the front row. At Brooklyn Tower, movie night gets considerably easier. Its private screening room is part of the building’s more than 100,000 square feet of amenities, giving residents a place to settle in for a film without coordinating a night around theater schedules or trekking across the city. Sometimes luxury is less about going out and more about having somewhere very good to stay in.

Kinda chic to make pool day part of the routine: Sky Three Residences

Further south in West Brighton, Sky Three Residences takes the idea of the casual pool day to another level with Brooklyn’s largest residential saltwater pool. The resort-style outdoor program also includes a quarter-mile rooftop running track, pickleball courts, cabanas, barbecue terraces, and 30,000 square feet of outdoor green space. Residents can move from a morning run to a swim, spend the afternoon by the pool, and finish with dinner outside without ever really having to make plans. And perhaps that is the appeal of “kinda chic” living in the first place: when the things that make life feel good stop being special occasions and simply become part of the week.

Taken together, Olympia DUMBO, Brooklyn Tower, and Sky Three Residences point to a subtle shift in what luxury amenities are supposed to accomplish. The flashiest feature may still photograph well, but the real flex is having amenities residents actually want to use again and again. Tennis on Tuesday, a movie downstairs on Friday, a swim whenever the sun comes out. Kinda chic, indeed.

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