Off The MRKT

Your guide to New York real estate and more

Off The MRKT - Where New York's, Real Estate, Life Style, and Culture Converge

  • Real Estate
    • New York
    • Hamptons
    • Connecticut
    • Florida
    • Submit Your Open House
  • Food & Wine
    • Wine and Spirits
    • Where To Drink and Eat
  • Events
    • Events Gallery
    • Submit an event
    • Calendar Listings
  • The Look
    • Travel
    • Health and Beauty
    • Fashion
    • Lifestyle Guide
  • About

How Realtors Earn Their Money

April 03, 2022 by Jeremy Lindy

Modern homeowners can list their properties for sale online in much the same way as they’d sell any other item online. Just because you can, however, it doesn’t mean that you should. In fact, most homeowners are likely to benefit hugely from working with a realtor. Here are four of the main reasons why.

Realtors know how to create compelling listings

Modern buyers expect to see floor plans, photos, and videos alongside traditional text descriptions. There is a skill to creating all of these. With the exception of floor plans, which are purely factual, this is part art and part science.  

There’s a particular skill to real-estate photography (and videography). It’s essentially commercial product photography but in a very specific environment. This means that it has to hit a very precise sweet spot between being honest about its subject and showcasing it at its best.

Realtors pre-qualify buyers

One of the most important parts of a realtor’s job is making sure that prospective buyers are capable of buying your home as well as willing to do so. This can save you a lot of time and energy as well as frustration and disappointment.  

Where you have a choice of interested, serious buyers, a realtor can highlight the best match or matches. For example, if you want to move quickly, then it may be better to accept a lower offer from a buyer who also wants to move quickly than a higher one from a buyer who’s in no rush.

Realtors take care of viewings

There are two key reasons why it’s often very much preferable to have viewings managed by a realtor. Firstly, many buyers are likely to feel more comfortable dealing with a realtor than dealing with an owner. In particular, they can ask whatever they like and make whatever comments they like without fear of offending anyone.

Secondly, it allows you to control how much buyers learn about you personally. For example, if you’re in a rush to move, that fact may come across to buyers if you deal with them directly. This can lead to them wondering if there’s an issue with the property. It can also lead to them playing hardball on price.

By contrast, you can simply say to a realtor “Please sell my home fast!” and leave them to manage the situation as they see fit. Your realtor may choose to tell buyers that you are eager to move if they think it would be a sales point. For example, a buyer may also be eager to move quickly. Otherwise, buyers will never know.

Realtors guide sales to completion

It would be lovely if all agreed sales just progressed smoothly to completion. In reality, the mechanics of property transactions are complex. A lot can go wrong between the original offer and the final ratification of a contract.  

Realtors have been there, seen it, done it, and know how to handle it. They will do whatever it takes to keep everything moving smoothly right up to the point where the funds are transferred and the keys handed over.

Featured
Pinky_Swear_NF_0325_00213.jpg
Jul 22, 2025
Trending Now | Tomatoes in Cocktails: Try the Acrylic Mirror at Pinky Swear
Jul 22, 2025
Jul 22, 2025
Screenshot of NRT-SIR-NY-AllSIRMarketing - LMV5Z5 - 36 East 22nd Street(1).jpg - All Documents.jpg
Jul 21, 2025
Our Favorite Listings For The Week
Jul 21, 2025
Jul 21, 2025
unnamed.jpg
Jul 21, 2025
The Best NYC Buildings for Outdoor Amenities This Summer
Jul 21, 2025
Jul 21, 2025
Transform Your Home with 200+ Plants: A Tour with the Plant Queen in Brooklyn
Jul 17, 2025
Transform Your Home with 200+ Plants: A Tour with the Plant Queen in Brooklyn
Jul 17, 2025
Jul 17, 2025
222 E. Broadway Loft Living Room.jpg
Jul 15, 2025
Loft Living Reimagined: NYC’s Coolest New Residences with Industrial Roots
Jul 15, 2025
Jul 15, 2025
Luxury-Modern-Home-IMAGE-1.jpg
Jul 15, 2025
The Impact of Architectural Details on Home Value
Jul 15, 2025
Jul 15, 2025
4-web-or-mls-Harbor Dr-002.jpg
Jul 14, 2025
Modern Waterfront Marvel Lists for $7.995M in Sag Harbor
Jul 14, 2025
Jul 14, 2025
Featured
Jul 22, 2025
How Smart Tech Is Powering the Next Era of Product Design
Jul 22, 2025
Jul 22, 2025
Jul 22, 2025
Top Tips for Passing Down Generational Wealth Through Real Estate
Jul 22, 2025
Jul 22, 2025
Jul 22, 2025
Which Stage Of Hair Loss Are You In? A Simple Guide
Jul 22, 2025
Jul 22, 2025
Jul 22, 2025
Granite That Speaks NYC: Style Meets Strength in Urban Kitchens
Jul 22, 2025
Jul 22, 2025
Jul 21, 2025
Pros and Cons of Being a Real Estate Agent in Today’s Market
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Tips for Extending the Lifespan of Your AC Unit
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Overjet: What It Is and Why Your Smile Might Need Attention
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Selling a NYC Home in Probate: What Every Executor Needs to Know
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Say Goodbye to Cheek Biting: Tips for Breaking the Habit
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Essential Tips for Extending the Lifespan of Your Roof
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Your Bathroom Can Be as Unique as the Rest of Your Home
Jul 21, 2025
Jul 21, 2025
Jul 21, 2025
Make Your Space Work for You: Practical Tips for a More Organized Home
Jul 21, 2025
Jul 21, 2025
Jul 20, 2025
The Art of the Statement Chair: How One Piece Can Transform Your Living Space
Jul 20, 2025
Jul 20, 2025
Jul 20, 2025
What Every NYC Property Owner Should Know About Injury Liability
Jul 20, 2025
Jul 20, 2025
Jul 19, 2025
Is Your Online Wager Safe? What to Look for Before You Bet
Jul 19, 2025
Jul 19, 2025
April 03, 2022 /Jeremy Lindy
  • Newer
  • Older
 
Off The MRKT Articles RSS

Follow Off The MRKT: Facebook | Twitter | Instagram
Contact us: Jeremy@Offthemrkt.com                                                                                           

Advertise | Off The MRKT Internship Program | Byline | Bible

Want More?

Want more awesome content like this? Sign up and get our best articles delivered straight to your inbox!

Thank you!
Our favorite listing this week is 508 West 24th Street, Unit 5th Floor, home to NBA Player Carmelo Anthony. The ten-time NBA All-Star, has listed his New York City condo. The home is the largest unit in the Cary Tamarkin designed building at 508 W 24
251 East 51st Street, Unit 2M, listed on the market as a Compass "Coming Soon," is a recently renovated, perfect pied-a-terre (and ideal one bedroom for all the rest of us). What truly sets this pad apart from the rest is the dreamy outdoor
Our last #openhouse roundup will you be checking out this #parkslope home?

#nycrealestate #brooklynrealestate #milliondollarlistings #luxuryhomes #OffTheMRKT
DNA Development announced that closings have commenced at 350 West 71st Street, the successful Upper West Side luxury conversion that seamlessly combines two historic pre-war buildings into one stunning contemporary condominium with a classic fa&cced
Our favorite listing this week is located at One West End, the sculptural glass residential tower designed by Pelli Clarke Pelli within Riverside Center. At $19.5 million, 29B offers 5,302 square feet of interiors space, with four bedrooms, five and
Looking to live in one of the trendiest neighborhoods in Manhattan? SoHo offers some of the most luxurious prime New York Real Estate. Known for its largest collection of incredible architecture in the entire world, SoHo is the heart of the historic
Following the unveiling of Rose Hill, one of the new residential developments in Manhattan's NoMad neighborhood that represents a modern era of Gotham-esque architecture and design by award-winning New York-based design firm CetraRuddy, legendary dev
The ethereal master bath at @theXInyc West Tower Penthouse features a custom sandblasted verde caldia floor, a carved verde scuro tub, and bronze vanities with marble tops designed by #AD100 French interior architect @pierre.yovanovitch.

Situated in