3 Industries That Prove AR and VR Has a Place in Real Estate

As we move into an increasingly digital age, successfully bringing real estate properties to life requires the use of various modern technologies. High-quality visuals and interactive content continue to be crucial—and the likes of social media, 360-degree drone footage, and Canva-based flipbooks help bring those aspects of digital storytelling to the next level. 

These are the same reasons that give augmented (AR) and virtual reality (VR) so much potential to enhance real estate outcomes. These technologies, which leverage digital overlays and 3D near-eye displays to immerse viewers in virtual environments, are most popular for their applications in gaming. However, the market for AR and VR is set to grow in value from $4.04 billion to $26.20 billion in the next five years alone for one key reason: their use cases are expanding across various industries. From education and manufacturing to healthcare and retail, they're becoming more versatile, posing more opportunities for real estate applications. 

Not convinced? These key industries prove that AR and VR definitely have a place in real estate.

Eyewear: showcasing the product

With glasses and sunglasses alike coming in countless frame shapes, sizes, designs, and lens technologies, more consumers opt to shop online due to the convenience and accessibility of modern eyewear platforms. That’s chiefly due to the fact that online retailers strategically leverage emerging technologies to closely match the physical buyer’s journey. One critical aspect they focus on is the process of finding a perfect fit, which can be difficult to do remotely. To address it, they take advantage of AR to provide a virtual glasses try on tool. As seen on the website of major eyewear retailer LensCrafters, this feature digitally imposes a user’s frame of choice on their face via a camera, allowing them to see how they fit as if they’re physically trying the glasses on. 

That’s where AR can aid real estate outcomes. With the necessary AR-powered eyewear, agents can show prospective buyers what a property looks like, whether or not they’re physically there. These virtual showcases will allow them to fully immerse themselves as they view and walk through multiple listings despite staying in a single location, which can save time and resources. That can make tours more accessible for those on a busy schedule—or individuals, couples, and families who simply want to relocate from somewhere further away—potentially helping expand customer bases and sales opportunities in real estate.

Product design: interactive visualization

This industry experiences constant evolution due to how often consumer preferences change, which is why product designers need to be agile and quick to adapt to them. That’s the main reason they use emerging technologies like AI, AR, and VR. These give them the ability to visualize and alter designs remotely, allowing them to continually tweak them before release without the need to produce physical prototypes. The fact that AR and VR can create immersive digital environments also means that product designers can interact with a design and directly alter them in real-time, further streamlining processes like designing, prototyping, and testing. 

Real estate can reap similar benefits from these technologies, especially when it comes to the interior design involved in virtually staging a property. VR, in particular, can aid in generating 3D layouts that alter everything from a room’s color scheme to furniture placement, helping buyers better visualize what it would be like to live there. Designers can also tweak those layouts during a showcase itself depending on how a buyer would like to see how a property can potentially be used. With industry leaders like Meta coming out with a virtual home furniture layout app for its Quest 3 VR headset, it’s equally clear that even unfurnished properties can leverage these design benefits. It can take the measurements of real-world objects, like kitchen islands and flat-screen TVs, and digitally impose these pieces onto an existing space to see how they can fit in. That can help buyers see how different rooms in a property can be used when designed in line with their preferences—and potentially increase an agent’s chances of closing sales. 

HR: immersive employee training  

The improvements made to the buyer’s journey don’t need to be limited to using AR and VR to help them make more informed decisions. As seen in Bank of America’s modern HR tactics, these emerging technologies can also be used to improve employee training and ultimately enhance that journey from the very beginning. The company now uses a VR training program with roughly 900 simulations in over 700,000 practice sessions annually. The goal of this strategy is to prepare employees for every possible interaction they may run into, effectively giving them the skills they need to elevate the customer experience and more consistently create positive business outcomes. 

As a result, Bank of America reports that its employees retain up to 90% more of the information they learn compared to traditional training methods, and that’s something real estate agencies can benefit from as well. An AR or VR training program can help agents run through a number of simulations designed to hone their communication and negotiation skills and allow them to try out various sales techniques risk-free. Similarly, these emerging technologies’ ability to create digital environments can help agents familiarize themselves—not just with the features of a property, but the neighborhood it’s located in—without leaving the office. That can give them all the information they need to more successfully appeal to buyers and address all their questions and concerns with ease.

Embrace Fall’s Golden Hour: NYC Residences with Breathtaking Sunset Views

As the warm days of summer give way to the crisp air of fall, there is no better time to experience homes that offer breathtaking sunset views. These residences are thoughtfully designed to highlight the beauty of the golden hour, with expansive windows and outdoor spaces that provide an unparalleled vantage point for the transition from day to night. As the setting sunbathes every room in a soft, golden glow, these homes transform into serene retreats, perfectly capturing the essence of the autumn season. The vibrant fall foliage illuminated by the warm light creates an inviting atmosphere, setting the perfect stage for cozy evenings. 

Read more on a few residences below that perfectly capture these breathtaking views, where nature’s beauty meets the comfort of home. 

77 Greenwich 

Photo Credit: Francisco Rosario, DDreps

Located in Downtown Manhattan, 77 Greenwich is a luxury residential condominium boasting architecture by FXCollaborative and interiors by Deborah Berke and Stephen Brockman of TenBerke. Featuring 90 residences ranging from one to four bedrooms, each unit showcases high-end finishes such as marble bathrooms, custom cabinetry, and Miele appliances, complemented by stunning city and water views. Residents enjoy exclusive access to the Cloud Club, a penthouse-level suite of amenities, including an expansive lounge and private dining room, plus 7,500 square feet of landscaped outdoor terraces with breathtaking views. Notably, the Penthouse –  Artefacto's first Penthouse in New York City – also offers stunning sunset views through floor-to-ceiling crystalline glass windows, with direct access to a private terrace for an unforgettable golden hour experience.

547 West 47th Street

Photo Credit: Donna Dotan

Situated in the heart of Manhattan's West Side and sculpted by the acclaimed Dutch-based design firm Concrete, 547 West 47th Street is a transformative, move-in-ready luxury condominium bringing 219 studio to two-bedroom residences and more than 30,000 square feet of massively scaled amenities and resort-style services to Hell's Kitchen. In addition to offering a collection of turnkey home packages and fully-furnished residences for purchase, 547 West 47th Street has introduced a compelling new interest rate buy-down incentive on all studios. Residents of 547 West 47th Street can enjoy breathtaking sunset views from the comfort of home or the stunning rooftop oasis. Specifically, Residence 908, a 947-square-foot split two-bedroom corner residence with north, south, and west exposures, features a living room that is framed by floor-to-ceiling windows that opens onto a generous private terrace, offering an unparalleled vantage point to take in year-round sunsets. Above, the rooftop amenity level invites residents to relax in the open air with barbecues and ample seating, providing the perfect front-row seat to watch the sun sink behind the Hudson River. Images are available

Sutton Tower

Photo Credit: Kate Glicksberg

Standing 850 feet tall, Sutton Tower is the tallest residential building on Manhattan's East Side waterfront, designed by acclaimed Danish architect Thomas Juul-Hansen and offering 120 homes exuding elegance and craftsmanship. Spanning the 80th and 81st floors, Penthouse 80 offers breathtaking sunset views over Midtown Manhattan. This nearly 9,200-square-foot residence, with a 166-square-foot south-facing loggia, features a great room with 15-foot ceilings, a gas fireplace, wine room and wet bar, providing a perfect setting to watch the sky transform at dusk. The expansive windowed eat-in kitchen and corner primary bedroom suite also both frame stunning westward views.

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Historic Elegance Meets Modern Luxury: Inside Huguette Clark's Reimagined New Canaan Estate

The former estate of the enigmatic copper heiress Huguette Clark has undergone a stunning transformation, blending its rich historical charm with cutting-edge modern luxury. Listed at $25.5 million, this 52-acre New Canaan property at 104 Dans Highway offers an extraordinary opportunity to own a piece of history, now reimagined for a new era of opulence.

James Gagliardi of Modern Media

A Storied Past Built in 1937, the grand French-style manor was purchased by Huguette Clark in 1951, but it remained empty for over six decades while Clark lived in seclusion in a Manhattan hospital. Upon her death at 104 in 2011, the estate continued to sit untouched, furthering its mystery and allure. Now, after being meticulously restored by renowned fashion designer Reed Krakoff and interior designer Delphine Krakoff, the property has been given a new life while paying homage to its storied past.

James Gagliardi of Modern Media

Bespoke Restoration Reed and Delphine Krakoff have infused the mansion with bespoke finishes and modern comforts while maintaining the essence of its original design. The property, known as "Le Beau Chateau," showcases a seamless blend of history and innovation, with elegant interiors that capture the timeless luxury of a bygone era. The estate includes sprawling meadows, tranquil streams, wildflower gardens, and carefully restored architecture that evokes a sense of grandeur and grace.

James Gagliardi of Modern Media

A Luxurious Oasis The estate's grounds have been masterfully enhanced to include a stunning pool, tennis court, and beautifully landscaped gardens. Additionally, two charming cottages—one for caretakers and one as an exercise pavilion—add to the property's appeal, offering a private, resort-like experience. Surrounded by lush woodlands and open space, Le Beau Chateau is an oasis of peace and luxury, tucked away in Fairfield County’s serene countryside.

James Gagliardi of Modern Media

For those looking to own a home that is as rich in history as it is in modern elegance, 104 Dans Highway is a rare gem that offers the perfect blend of past and present, ready to be enjoyed for generations to come.

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Fushimi Celebrates a Stellar First Anniversary in Times Square with an Unforgettable Party

Fushimi, the elegant Japanese restaurant and lounge located at 311 W 43rd St, marked its first anniversary in grand style on October 10th with an unforgettable bash. Known for its refined, expansive space in the heart of Times Square, Fushimi transformed into a lively party scene, complete with dancing, flowing cocktails, and a menu brimming with delectable bites. The event drew a diverse crowd of New Yorkers, creators, artists, and press, all celebrating Fushimi’s successful year in Midtown Manhattan.

Guests were treated to a carefully curated selection of hors d'oeuvres, including rock shrimp tempura, homemade vegetable gyozas, and shrimp shumai, followed by lavish sushi platters filled with custom rolls and sashimi. The feast continued with entrees such as dry-aged steak, salmon, chicken, and flavorful noodle dishes. As bartenders kept the drinks flowing, a DJ maintained the vibrant energy, ensuring the dance floor was packed all night.

Fushimi is renowned for blending traditional Japanese flavors with global influences, making it a standout in New York’s dining scene. Beyond its flagship Times Square location, Fushimi has other popular venues in Williamsburg, Bay Ridge, and Staten Island’s Todt Hill. The menu boasts creative dishes like the Fire & Ice Roll, combining Alaskan king crab, avocado, cucumber, and seared filet mignon with a port wine reduction, and the Surf & Turf Roll, featuring spicy tuna, white tuna, and kani wrapped in rice paper and lightly fried. Signature dishes like Roasted Duck with mango and hoisin reduction further exemplify Fushimi’s diverse culinary offerings. For dessert, guests can enjoy indulgent treats such as Tempura Ice Cream, Crème Brulee with Madagascar vanilla bean, and a Mochi Tasting with seasonal flavors.

The restaurant’s striking design transports visitors from the bustling streets of Times Square into a serene oasis. With Torii gates at the entrance, reminiscent of Kyoto’s famous Fushimi Inari Shrine, the interior exudes calm with its spacious dining areas and private event spaces, ideal for both intimate dinners and large gatherings.

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Waldorf Astoria Residences New York Unveils Exquisite Model Residence by Designer Josh Greene

Waldorf Astoria Residences New York has revealed its newest model residence, marking a significant milestone for the highly anticipated luxury residences atop the iconic Waldorf Astoria New York. Partnering with acclaimed interior designer Josh Greene, the residence offers a glimpse into the glamorous and modern living spaces soon to be available in the historic building. This collaboration combines the elegance of the Art Deco era with Greene's unique approach to contemporary interior design.

The model residence, a stunning three-bedroom home, was meticulously crafted by Greene to blend the charm of Park Avenue’s prewar apartments with midtown Manhattan’s modern glamor. Featuring bold color schemes, custom furnishings, and a mix of antique and contemporary art, the residence brings to life Greene’s vision of sophisticated yet comfortable living. Key design elements include luxurious textural wall coverings, custom upholstery, and elegant bronzed mirrors, all contributing to a space that feels both personal and timeless.

Residents of the Waldorf Astoria Residences will enjoy an unparalleled lifestyle, with exclusive access to over 50,000 square feet of private amenities, including a pool deck, luxury spa, and a range of dining venues. The unveiling of this model residence highlights the iconic property’s transformation into a modern residential haven, with homes starting at $1.875 million.

For more information or to schedule a private tour of the new model residence, visit waldorfastoriaresidencesny.com or follow @WaldorfNYC on Instagram.

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How Can You Prepare Yourself for City Traffic?

How Can You Prepare Yourself for City Traffic?

Navigating city traffic can be a daunting task for both seasoned drivers and newcomers alike. As urban areas grow and traffic congestion increases, understanding the nuances of driving in a city becomes more crucial. Preparing yourself for city traffic involves not only improving your driving skills but also being aware of safety protocols and the broader implications of urban driving. This article delves into various aspects of city driving preparation, highlighting essential safety tips and statistics that emphasize the importance of responsible driving.

Understanding the Risks of Impaired Driving

One of the most significant risks on city roads is drunk driving. According to the National Highway Traffic Safety Administration, drunk driving is any situation in which a person is driving with a blood alcohol concentration (BAC) above the legal limit of .08. This legal threshold is established to protect both drivers and pedestrians from the dangers of impaired driving. City traffic can be unpredictable, and the presence of intoxicated drivers increases the likelihood of accidents.

To prepare for city traffic, it’s crucial to recognize the dangers posed by impaired drivers. Understanding that alcohol impairs judgment, coordination, and reaction times is essential for all drivers. When driving in busy urban environments, remain vigilant and anticipate the potential for erratic behavior from other motorists. Strategies such as defensive driving—maintaining a safe distance, staying alert, and anticipating the actions of other drivers—can help mitigate risks associated with drunk driving.

Moreover, if you plan to consume alcohol, always have a designated driver or utilize rideshare services. By being proactive about these choices, you can contribute to safer roadways and reduce the chances of being involved in a traffic incident.

Staying Informed About Traffic Trends

Another critical aspect of preparing for city traffic is staying informed about the overall traffic environment. According to the Idaho Transportation Department, there were 27,661 total traffic crashes from 2021 to 2022. This statistic underscores the reality that city driving comes with inherent risks. Understanding the factors that contribute to these accidents—such as road conditions, weather, and high traffic volume—can help drivers make better decisions while on the road.

In preparation for city driving, familiarize yourself with common routes, traffic patterns, and peak travel times. Many cities experience significant congestion during rush hours, and knowing when to travel can save time and reduce stress. Additionally, utilize navigation apps that provide real-time traffic updates and alerts about accidents or road closures. By being proactive and informed, you can navigate the urban landscape more effectively and minimize your exposure to hazardous conditions.

Furthermore, consider taking a defensive driving course. These courses not only refresh your skills but also provide valuable insights into avoiding potential hazards, including those that arise from heavy traffic and unpredictable driver behavior.

The Importance of Law Enforcement

Understanding the role of law enforcement in city traffic can also aid in preparing for driving in urban areas. Judging by the number of stops performed across one-fifth of the country's states, there are no fewer than 32 million traffic stops per year performed by officers representing a state's forces. These statistics reveal the frequency with which law enforcement interacts with drivers, emphasizing the importance of compliance with traffic laws.

Being aware of common traffic laws and regulations specific to your city is vital. Familiarize yourself with local ordinances regarding speed limits, pedestrian crossings, and the use of turn signals. Ignoring these laws not only puts you at risk of receiving fines but can also lead to dangerous situations on the road.

Additionally, understanding the reasons behind traffic stops can help you stay focused and safe while driving. Law enforcement officers are primarily concerned with ensuring public safety and enforcing laws that prevent accidents. By adhering to traffic regulations, you contribute to a safer driving environment for everyone.

Conclusion

Preparing for city traffic involves a multifaceted approach that includes understanding the risks of impaired driving, staying informed about traffic trends, and recognizing the role of law enforcement. By being proactive and educated, you can navigate the complexities of urban driving with confidence and care. Whether you are a new driver or a seasoned commuter, adopting these strategies will enhance your driving experience and help ensure the safety of yourself and others on the road. Remember, preparation and awareness are key to thriving in the bustling environment of city traffic.

Dom Pérignon Hosts a Star-Studded Tribute to Jean-Michel Basquiat at The Brant Foundation in NYC

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Dom Pérignon celebrated its newly launched special edition, Vintage 2015, with a remarkable tribute to the iconic artist Jean-Michel Basquiat at The Brant Foundation in New York City’s East Village on October 10th, 2024. The star-studded event, attended by celebrities like Zoë Kravitz, Natasha Lyonne, and Luka Sabbat, brought together artists, creatives, and admirers of Basquiat’s legacy to experience an evening of artistic immersion and homage to his enduring influence on contemporary culture.

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In tribute to Basquiat, the event featured an immersive display of his work In Italian (1983), the very piece that inspired the design of the special edition bottle. Guests were treated to a unique installation by famed photographer Maripol, who delved into her archives to capture the evening’s guests in real-time Polaroids, reminiscent of her celebrated work during New York’s vibrant art scene in the 1980s. The atmosphere of the event was charged with creativity, with attendees dancing to beats by DJ Justin Strauss after an opening jazz performance by the Onyx Collective—perfectly encapsulating Basquiat’s own fusion of visual art and musical expression.

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The Brant Foundation, known for housing some of Basquiat’s most legendary exhibitions, provided the perfect backdrop for the event. Owned by Peter Brant, one of the top global collectors of Basquiat’s work, the venue is a non-profit organization hosting multiple exhibitions throughout the year, making it an ideal place for this unique celebration. Dom Pérignon’s Vintage 2015 draws inspiration from Basquiat’s most profound works, making this tribute a true meeting of two creative forces that push the boundaries of artistry.

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The special edition Dom Pérignon Vintage 2015 honors both Basquiat’s raw and revolutionary creativity and the Champagne Maison’s commitment to excellence and harmony. With just the right balance of precision and depth, this exquisite vintage will be available at select retailers starting in October 2024. For more information about Dom Pérignon’s tribute to Jean-Michel Basquiat and to experience this artistic collaboration firsthand, visit Dom Pérignon's official website.

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