Upper West Side’s Last Condo Conversion Unveils First Completed Residence

393 West End Avenue, the storied Prewar building that merges old-world charm with contemporary comforts and represents what is likely the last condominium conversion to come to market on Manhattan’s Upper West Side, has unveiled its first completed residence.

Images courtesy of Adrian Gaut.

Designed by Crystal Sinclair of New York-based Crystal Sinclair Designs, the 2,435-square-foot, 4-bed, 4-bath residence is currently on the market for $6.13 million. The home invokes the carefree spirit of the 1970s, incorporating an array of geometric shapes, warm tones and predominantly vintage finds. Taking the converted building’s Prewar bones into consideration, Sinclair infused the residence with a perfectly-juxtaposed collection of vintage, contemporary and bespoke furnishings. She also took the unique approach of covering the ceilings with thoughtful colors and vibrant patterns as an overarching design theme, spotlighting them as works of art throughout the home. 

Situated within the landmark West End Collegiate Historic District, 393 West End Avenue was originally designed by architects Goldner & Goldner and constructed in 1927. It features Collegiate Gothic architecture and original 1920s details that are being skillfully preserved by award-winning architecture and interior design firm, CetraRuddy. Sales for the building, which is developed by Rabina, commenced in April 2022, led by Louise Phillips Forbes of The Louise Phillips Forbes Team at Brown Harris Stevens.

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

Want To Maximize Your Sun Exposure This Winter? Move Into One Of These Luxury Homes In New York City

Winter in the Northeast means two things: It’s cold and dark. The sun rises around 7 am and sets around 4:30 pm, leaving us in the dark (literally) for more than 14 hours every day. To keep our spirits up, making the most of those precious hours of sunlight every day is crucial. And New York City buyers love natural light. Compass agent Augusto Bittencourt says that natural light is “one of the most important criteria for New York City buyers.” In an ideal world, we would get rays of sunshine from sunrise to sunset. 

Luckily, that ideal world exists — at least in the following apartments, handpicked for those sun-chasers who want to maximize their exposure to natural light every day. Enjoy the sunshine from the comfort of your own home in these luxury New York City apartments. 

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

3 Reasons Why Your Real Estate Listing Isn't Getting Traction

New York City is notorious for its hot real estate market, which makes it odd when your real estate listing doesn't get as much traction as you would expect. If your listing isn't picking up as many eyes as you think it should, there could be something wrong. Here are a few things that could be preventing your listing from heating up.

1. Your Server Is Experiencing DDoS Attacks

DDoS attacks have been on the rise. Layer 7 DDoS attacks increased in frequency by 573% quarter-by-quarter in 2021 alone. These attacks are targeting several different industries. The real estate market is no different. A denial-of-service attack is a type of cyberattack that happens when a cybercriminal wants to make your website unavailable to users by disrupting the server host. The attack spams the server with fake requests to access a website, making it difficult or even impossible for potential renters or buyers to see your listing. Make sure that the website you're using to host your listing has a secure web server host to protect your listing from DDoS attacks.

2. You're Using the Wrong Website Content

Content is everything. With hundreds of rental and real estate websites out there, you need to stand apart. Here's where creativity comes in. One realtor made national headlines for listing a home in New Hampshire in a Michael Myers costume from the 'Halloween' franchise. His photos not only drew attention but his creativity also helped create the sale.

While not everyone has that level of creativity, there are plenty of ways to spice up your listing. People want to envision themselves in a space. When they're looking for a house, they want it to speak to them and their personal style. The first step is to take great images. You wanted images that were of higher quality. Depending on your market, staging the interior of your listing before selling it can increase even more interest.

SEO and a well-worded listing will stand out as well. When looking at listings, describing properties in a way that tells a story is more interesting and they're less likely to scroll past the boring 'four-bedroom, two-bath, single-family.'

3. Your Listing Is in an Unfavorable Neighborhood

There are going to be times when there is a listing in a neighborhood that is less than desirable. So, how do you turn around and sell a property that nobody wants to picture themselves in?

Increasing curb value can do wonders. Curb value is one of those investments that pay off. Having new features such as windows can significantly increase the value of the property. The great thing about increasing the curb value of one building - the properties around it will either need to follow suit or see the value of their own properties drop.

Doing minor remodeling and staging on the inside of the property can do wonders as well. Again, it's like the initial photographs that you take with any new listing. It needs to look like something that someone could picture growing in. You can do small remodels such as lighting, painting, or flooring. If there are areas of the property that are more run-down, two of the most popular remodels are the kitchen and the bathroom. If your real estate listing isn't getting enough attention, try correcting any of the potential issues above. There could be a chance that the problem is the website, the content, or the way you're advertising the listing.

Top Hamptons Broker, Kieran M. Brew, Joins the SERHANT. Hamptons Division

Kieran M. Brew

Adding to its team at SERHANT. House Hamptons in Water Mill, the brokerage is proud to announce that Kieran M. Brew, a local, top-producing broker with over $60M in sales and rentals in each of the past several years and more than 15 years of experience has officially joined the SERHANT. Hamptons division. He joins the multidimensional real estate and media company after most recently serving at Saunders & Associates for over six years.

“The real estate business has entered a new era. It is fluid and fast moving; conditions change on a dime. And keeping on top of market conditions requires constant data analysis and wide-ranging market research,” Brew said in a statement. “This is where SERHANT. comes in. I was highly impressed with its well-developed solutions to match every need. It’s a natural fit for me and I expect it’s going to be a lot of fun to help develop this innovative luxury brand even more in the Hamptons.”

Founder and CEO of the brokerage, Ryan Serhant adds, “We are excited to have Kieran join SERHANT. as we continue to grow our footprint out East. As a proven Hamptons and luxury market expert and a trusted advisor in the luxury sector, we are proud to have him aboard.”

This summer, Ryan Serhant’s eponymous real estate brokerage established a bigger presence in the Hamptons with the opening of its Hamptons office location, known as SERHANT. House Hamptons, in Water Mill. SERHANT. brings its Signature division to the Hamptons, which specializes in serving high net worth clients and focuses on properties priced over $10 million with “premium white-glove services, bespoke marketing initiatives and a team of property experts that work exclusively in the high-end luxury market,” the brokerage says.

Brew grew up riding bikes and horses through the backyards, fields and woods out East. He's a volunteer firefighter, a little league coach, and supports many local causes. A solidified Long Islander, he lives in Amagansett and vacations in Montauk. Brew is so ingrained in the Hamptons community, he is the host of the podcast, Brew’s Cafe. Brew notes that the podcast gives him a chance to connect with people and hear about their lives. He’s had the opportunity to interview guests ranging from the East Hampton Chief of Police, to the Superintendent of Schools, the owner/editor of The East Hampton Star, to many others. This venture is also embedded in his career in real estate.

Brew adds, “One of the aspects that I truly cherish is listening to buyer’s stories. People’s homes, even their second and third homes, are not only among their most valuable assets, but their most personal belongings. It becomes not just a pleasure to work with someone selling a summer home where they’ve raised generations, but a privilege. Homeowners bring us into their lives in ways that few other professionals get to appreciate. It’s important that we don’t take that for granted and maintaining these relationships after the sale has closed is an advantage that cannot be overstated.”

SERHANT. is growing its presence not just in the Hamptons, but across Long Island with the Michael Sadis Team and the Rachel King Team.

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

NYC Condos Perfect for Holiday Entertaining

For those who love to entertain during the holidays, below are four New York City properties on the market that offer the perfect kitchens and dining spaces for hosting festive gatherings with family and friends.

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

150 East 78th Street Total Sellout

Midwood Investment & Development and EJS Group today announced the total sellout for 150 East 78th Street, a new Upper East Side luxury residential development featuring architecture by award-winning firm Robert A.M. Stern Architects and interiors by AD100 interior designer Robert Couturier. One of Manhattan's top agents, Alexa Lambert of Compass Development Marketing Group, exclusively handled sales and marketing. Located on the corner of Lexington Avenue and East 78th Street, the 16-story building features 25 residences and multiple levels of carefully curated amenities. 

150 East 78th Street recently signed a contract for Duplex Penthouse 11B, a five-bedroom and five-bathroom residence, which was listed for $16,950,000. The home was the last available residence in the building, so its sale heralds 150 East 78th Street being 100% sold. In addition, an over $33,000,000 residence just closed, it is a combined unit of the top two penthouse floors of the building. In addition, the popular French patisserie Angelina Paris signed a lease to open a new location, its second in Manhattan, at the base of the building. 

“Midwood Investment & Development and EJS Group are proud to have worked alongside the stellar design team to bring 150 East 78th Street to the Upper East Side and offer truly special homes,” said John Usdan, CEO of Midwood Investment & Development. “Compass Development Marketing Group’s Alexa Lambert drove sales of this stunning development with her experience and market expertise and we are thrilled at the building being completely sold.”

150 East 78th is a thoughtfully designed boutique building by Robert A.M. Stern Architects, known for the architecture of Manhattan’s most successful residential buildings, including 15 Central Park West, 220 Central Park South and 70 Vestry. The building’s stately facade features distinctive handset Indiana limestone, patterned brick, and ornamental metalwork. Inspired by the neighborhood, Robert A.M. Stern Architects designed an exterior steeped in New York City Classicism. The 16-story building's overall aesthetic is refined and distinguished, highlighted by arched windows, limestone pilasters, and rich green metal and glass conservatories. The canopied entrance, located on 78th Street, fits in beautifully with the neighboring townhomes and tree lined streets. 

"Midwood and EJS Group together have made 150 East 78th Street a destination address on the Upper East Side. The project exemplifies world-class design and has resulted in a truly unique boutique residential and commercial offering,” said Ted Segal, Founder & President of EJS Group. 

The building’s timeless architecture is married perfectly to the interiors' prewar sensibility and the Parisian flair of AD100 Hall of Fame designer Robert Couturier. Homes range from three-to-five bedrooms, consisting of half-floor, full-floor, and duplex residences, each with direct elevator access. The homes feature serene and light-filled primary bedrooms, spacious eat-in kitchens designed by Couturier in collaboration with Christopher Peacock, gracious great rooms perfectly suited for entertaining and an abundance of natural light. The penthouses also include custom fireplaces and large terraces, offering multiple exposures of Central Park, the East River, Midtown, and the Upper East Side. 

150 East 78th Street residents enter the building through a stunning hexagonal shaped residential lobby that evokes a grand style through a hand-finished gold leaf ceiling, decorative plaster crown, thoughtful metalwork and antique finishes. The building also features a curated suite of amenities and services. The Parlor features a billiards table and on-suite catering kitchens for private gatherings. The Athletic Club includes a regulation squash court and regulation-height retractable basketball hoop, state-of-the-art fitness center, private training studio, and multi-sport simulator. The rooftop features a landscaped terrace with seating and dining areas, including a firepit and grill. Additional amenities include a children’s art and activity room, a pet bathing station, bike storage, cold storage, commercial washers and dryers and a 24-hour concierge. 

“In addition to the residential sell-out, we’ve seen great success with commercial leases at the building as well with the recent signing of Angelina Paris in the base," said Ron Bondy, EVP of Leasing, Midwood Investment & Development. "Angelina Paris perfectly fits into the fabric of this neighborhood and the building with its elevated store design and celebrated food and beverage offerings."

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

Our Favorite Listings For The Week

Boasting an array of sleek finishes throughout, this immaculate three bedroom, three bathroom home is a paradigm of contemporary living! Upon entry, the home flows into the luminous, living and dining rooms and the beautiful chef's kitchen features exquisite custom cabinets, ample counter space, and a breakfast bar overlooking the living and dining. The corner primary bedroom is sun-drenched and enjoys lovely arched windows, great closets and an en suite bathroom.

The secondary bedroom is generously sized and can fit a king bed with ample room for a proper sitting area. Tucked behind the mural by Alex Turco in the dining is a custom wet bar with sink, plus floor to ceiling storage for your glassware and serving plates - perfect for entertaining! A secret third bedroom with an en suite bath, behind the wet bar, is perfect for guests. Asking $2,995,000. Represented by Louise Phillips Forbes, Brown Harris Stevens.


Photo Credit: Coldwell Banker Warburg

This one-bedroom is the ideal New York apartment, blending convenience, great light, and glam! The unit includes a home office that can easily convert to a second bedroom, a windowed kitchen, and a spa-like bathroom, all in more than 1,000 square feet! The bedroom is situated in a separate wing and includes a custom, queen-size Murphy bed with closet storage and matching cabinets in the attached glamorous dressing room. Alternatively, the bedroom can also fit a king-size bed and additional furniture! 

More features of this thoughtfully curated apartment include overhead lighting and even a small media center that can also be used as a wine room. Further, the windowed kitchen comes with a Subzero refrigerator, cherry cabinets, soapstone countertops, and a small eating bar. The oversized terrace, accessible from the living/dining room, stretches to the home office and kitchen. 

Jeanne Byers & George Case of Coldwell Banker Warburg are the Listing Agents.


Rarely do you find this gracious of a layout in a condo. In addition to its 2,110 square feet, this home offers spectacular city views from every room. Perched on the 24th floor with 3 exposures facing North, South and West. Substantial proportions throughout starting with a grand entrance gallery featuring coat closet and powder room. Continue into a formal living room drenched in light with magnificent views overlooking Lincoln Center. High ceilings throughout with oversized windows. Off of the living room is a formal dining room with double exposure facing North and West. Enjoy breathtaking sunsets to the West. Conveniently located off of the dining room is a windowed chef's kitchen with incredible cabinet space and laundry closet with vented washer/dryer. The bedrooms are privately secluded from the living spaces each with an ensuite bath and open views. Asking $3,750,000. Represented by Joanne Greene and Nada Rizk, Brown Harris Stevens.


Thoughtfully designed by the renowned architect, West Chin, recognized as one of the "Top 50 Designers You Need to Know in Metro NY Design", no detail has been spared in this meticulously renovated home. As you enter this pristine home, you'll be impressed by the oversized living room and dining area which offers an ideal space for a quiet night at home or an evening of gracious entertaining. Facing south over the building's landscaped courtyard, all rooms are basked in an abundance of natural light making this home a cheerful retreat. Apartment 7AN features fumed wide plank oak floors throughout, which seamlessly blend in with the rest of the home's design and brings a level of sophistication and warmth to the space.

The open-plan chef's kitchen is outfitted by Boffi and features sleek marble countertops, stainless-steel appliances by Gaggenau and Miele with custom paneling, and counter seating for bar stools and casual dining. You'll also find a thoughtfully placed separate desk space ideal for all of your work from home needs. Asking $4,250,000. Represented by Matthew Cohen, Brown Harris Stevens.


Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

What $3,200 Gets You in Long Island City

Curious what you can get for $3,200 in Long Island City? This week we follow Youtuber Elena Taber navigate the area and see’s what friends Long Island City Home apartment. What do you think of the apartment

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

Inside 111 West 57th Street Full Unveiling with SHoP and William Sofield

JDS Development Group and Property Markets Group today celebrate a major milestone for 111 West 57th Street, by fully unveiling its new interiors, which herald the completion of the monumental ultra-luxury residential development. Award-winning Studio Sofield, led by William Sofield, designed the interior architecture for the history-making development which is comprised of two adjacent structures: the landmarked Steinway Hall, once home to the Steinway & Sons piano company, and the newly constructed 1,428-foot tower designed by SHoP Architects — the second tallest residential building in the Western Hemisphere. Perfectly centered over Central Park, 111 West 57th Street sets a new standard for bespoke luxury living.

Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

Our Favorite Listings For The Week

This is a truly rare maisonette at the crossroads of NoMad, Kips Bay, and Midtown East in Manhattan and there simply aren’t homes like 120 East 29th St on the market in the area—especially not with this much outdoor space.

Selling at approximately $12 million, the property spans 4,800 SF across 6 bedrooms and 4.5 baths. It also includes a 2,500-SF outdoor oasis, where homeowners can truly experience indoor-outdoor living that even most high-net-worth New Yorkers would envy. This dual-level backyard has a large dining space, landscape speakers, and an outdoor kitchen equipped with infrared chef’s BBQ perfect for entertaining. Additionally, the features of the 25-foot water wall, raised wood slat pergola, Brazilian hardwood fencing, and manicured grass create a tranquil environment amidst the buzzing city.

Robert Dankner of Prime Manhattan Residential is the listing agent.


The New York City home of the late political cartoonist Ranan Lurie and his wife Tamar Lurie at 15 Central Park West, Unit 36D is now for sale with The Jane Advisory Team of Compass. Ranan, who Guinness World Records named the most syndicated cartoonist in the 1980s, brought his artistic genius to the luxury three-bedroom and three-and-a-half-bathroom condo. 

Ranan transformed the apartment's east wing interior walls with glass panels. The imaginative endeavor created the feeling that you're walking into Central Park from the sky, making it the only unit in the building's coveted D-line with panoramic park views. He also reshaped what was a hallway into a gallery space, creating a blank canvas of art and light—a testament to his creative genius. 

The elegance of Unit 36D spreads across 3,173 square feet with 11' ceilings, crown moldings, and colonnades in a perfect marriage of old warm charm and modern sophistication. The home also offers awe-inspiring views from the gallery, study, great room, dining room, and kitchen.

The couple's daughter, Danielle Lurie of Compass, is the lead listing agent. 


Classic architecture meets modern luxury in Greenpoint Brooklyn, 533 Leonard Penthouse B. The building’s preserved architectural details from the 1880’s offset the luxe interiors of this floor-though 2 Bed / 2 Bath home. The generous layout offers 1,356 sqft of interior space with an additional 898 sqft of private outdoor space. Enjoy your time indoors or watch the seasons change from one of two large terraces or the communal roof deck with sweeping Manhattan views. The Austrian floor-to-ceiling triple-pane windows will keep the apartment bright and quiet all year round.

You’ll find floor to ceiling windows and walnut hydronic radiant heated flooring throughout the home as well as tasteful modern features and amenities. The kitchen is equipped with custom Italian Miton cabinets, a Carrera marble countertop and backsplash, a Blanco Culina faucet, and a state-of-the-art Miele appliance package. The bathrooms feature a custom Miton vanity, Duravit bathtub and toilet, Aquabrass faucet, bath, & shower fixtures, and beautiful Marmo Bianco tile work. Additional features include central air, a smartphone video intercom, and a Bosch washer & dryer.

Jessica Peters of Douglas Elliman is the Listing Agent.


Sophistication and elegance abound in this 3 bedroom 3 bathroom duplex located on a tree-lined street in the heart of the Upper West Side. Recently gut-renovated, you will find that there was no lack of attention to detail featuring high-end finishes throughout the home. A large loft-like and sun-drenched living/dining room warmly welcomes you in with three oversized bay windows revealing tree-top views, complete with cushioned window seats that provide additional storage. The large primary bedroom is a luxurious escape with windows that overlook landscaped gardens. Partnered is an en-suite Italian Carrera marble spa-like bathroom right next to the TransFORM-designed custom boutique-like walk-in closet. Asking $3,545,000. Represented by Louise Phillips Forbes, Brown Harris Stevens.


Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings

Inside a a COLORFUL $5200 Manhattan NYC Apartment

Today we dive into Jess Stempel's NYC apartment filled with endless amounts of her beautiful art. This is an artist's dream apartment! In the heart of Manhattan's Financial District, Jess' brightly colored home is one you need to take inspiration from! Even her view of the New York Harbor is stunning.

Submit Your Listings

These Amazing NYC Penthouses You Can Move into Right Now — For only $35 Million

New York City's luxury real estate market is known for show-stopping homes with hefty price tags. Below are three spectacular on-the-market penthouses that take living in Manhattan to new heights (literally!). I thought you might be interested in a round-up of one-of-a-kind spaces.

All three of these unbelievable penthouses give you the best NYC views and lifestyle — with floor-to-ceiling windows showing off the iconic skyline from every angle and amenities that give you everything you need without even leaving home. Plus: they're all on the market right now with closings underway, so you can drop everything and move in immediately.


Have a listing you think should be featured contact us or submit here to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Submit Your Listings