One West End Hosts Real Estate Icons to Discuss What It Takes To Sell In A Challenging Market

Last week Elad Group hosted real estate icons from Douglas Elliman – Susan De Franca, John Gomes, Noble Black, Ariel Cohen, Glenn Davis, Eleonora Srugo, Andrew Wachtfogel, and Julia Spillman for a round table panel discussion in One West End’s duplex unit, 29B, with more than 120 of the city’s top brokers and marketing professionals in attendance.

The discussion focused on what it takes to sell in a challenging market – covering topics such as the success of sales closer to completion, the need to understand the value of a property, and the importance of understanding your buyer and what they are looking for.

During the talk, De Franca noted that 20 years ago it was all about selling a dream and because there wasn’t much inventory, selling the dream was a relatively easy task; however, in today’s market even though you can still sell a dream, the reality is that buyers cannot deny a finished product.

Gomes commented the importance of understanding the different segments within the market – for example many buyers under the $4M mark are investors and are not the end-user therefore, don’t have a strong personal connection to the product and might feel more comfortable purchasing farther out from completion, whereas the more one spends, the greater the personal connection, the more risk they are enduring and therefore want to see more done in terms of completion.

Black discussed that the sales process is all about pricing and the product and emphasized that if one is trying to sell a product through renderings, the dream has to live up to the end product.

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RXR Realty Celebrated the Grand Opening of 475 Clermont

Last week RXR Realty, celebrated the grand opening of their newest luxury residential development, 475 Clermont. Located at the intersection of Brooklyn’s burgeoning Fort Greene and Clinton Hill neighborhoods, the grand opening marks the completion of 363 luxury residences and a suite of unparalleled lifestyle amenities.

“We are proud that our vision for 475 Clermont has turned into a reality,” said Scott Rechler, CEO and chairman of RXR Realty. “It truly represents RXR’s overall vision of creating a sense of place and community for our residents through a thoughtful curation of high-quality lifestyle amenities and experiential programming. The property complements the existing Fort Greene neighborhood and introduces a new standard of five-star living to the Brooklyn rental market.”

475 Clermont is designed by New York-based Aufgang Architects, with interiors by Durukan Design. Interior designer Lisa Galano furnished the model residences along with the amenity spaces in the building. Residents can choose from a variety of studios to two-bedroom layouts, some featuring private outdoor space.

“The grand opening represents a milestone achievement for this transformative development and the neighborhoods of Fort Greene and Clinton Hill. 475 Clermont is designed for those that appreciate quality and contextual design, paired with community and culture-driven lifestyle offerings,” said Matthew Villetto, Executive Vice President at Douglas Elliman Development Marketing, the exclusive marketing and leasing agent on the project.

475 Clermont is a 12-story luxury building with residences ranging from studios to two-bedrooms, some with private outdoor space. The building offers residences an array of incredible amenities, including a landscaped courtyard with a custom mural from renowned San Francisco-based muralist Mona Caron, a rooftop deck, a fitness center, a business lounge, and the Resident program, which offers residents two tickets each month to a five-star culinary experience in their own building by chefs Meryl Feinstein and Bronwen Kinzler-Britton.

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Inside Ryan Serhant's Million Dollar Listings New York Finale Party

Last night Ryan Serhant got in the Halloween mood to celebrate the finale of season 8 of Million Dollar Listings New York, set to air October 31st. Held at the Bowery Hotel in the Lower East Side, brokers dressed up in their Halloween costumes to celebrate with the Serhant team.

Dressed as Superman or perhaps a Super Broker, Serhant greeted guests as they indulged in desserts and flowing cocktails. To go with the Halloween theme, Smirnoff had their own special bar seen with a Mad Scientist as the bartender

Related: Ryan Serhant Launches South of Hudson Yards (SoHY)

The season 8 finale of Million Dollar Listings is set to air Thursday night at 9 PM. See below more photo’s from the event.

Photo’s courtesy of Jason Malihan, SnowflakeNYC.

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MAD Celebrates the upcoming New York Landmarks Conservancy's annual Living Landmarks

Everyone was at the Museum of Arts and Design (MAD) to celebrate the upcoming New York Landmarks Conservancy's annual Living Landmarks which include longtime MAD supports Barbara and Donald Tober. Joining them were fellow honorees Carole Bailey French, H. Carl McCall, and Emily K. Rafferty.

Christopher Scoates, Marsy Mittlemann, Michele Cohen, Barbara Tober, Peg Breen

"I would like to take this moment to extend out from the MAD family a special congratulations to our own Barbara Tober and her wonderful, elegant, charming husband, Donald," said Michele Cohen, the Museum's board chair. "She has helped define MAD's cultural legacy, providing a platform for national and international contemporary makers." Chris Scoates, MAD's Nanette L. Laitman Director, said, "Barbara and Donald Tober are a force of nature." Peg Breen, President of Landmarks Conservancy, added, "We spend our time trying to save the rich layers of architecture that New York has. But Living Landmarks are distinguishing New Yorkers who help preserve the city in their own special way. We have another terrific group this year and we're delighted that so many of them could be with us this evening. You've heard so much about Barbara and Donald. Donald is on our board, too. He really is a tourist in his own town, and I really admire that."

"I'm so happy, we're so happy to be a part of this group," said Barbara Tober, MAD's Chairman Emerita.  "To make a difference, to get up in the morning and have something to propel you to go out and get it done - and keep smiling! Everyone of you that I know in this room have done something fabulous, are doing something fabulous, are busy making this city better." 

More than 100 guests braved the rain to celebrate including CeCe and Lee Black, Marian and Russell Burke, Giosetta Capriati, Suzanne and Robert Cochran, Anne and John Coffin, Barbara de Portago, Florence and Richard Fabricant, Ellery Gordon, Boo Grace, Bruce Knecht, Francine LeFrak, Wendy Moonan, Marie-Monique Steckel, Arete Warren, Dorsey and Van Doren Waxter, and Lloyd Zuckerberg. 

Information and tickets can be found at: http://www.nylandmarks.org/events/living_landmarks_gala/2019_living_landmarks_celebration/

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Inside The Americana: Farmhouses and Manors of Long Island Books Signing

This past Sunday Tom Postilio and Mickey Conlon of Douglas Elliman, hosted Kyle Marshall for the book signing of his new book Americana: Farmhouses and Manors of Long Island, at 30 Smith Lane in Nissequogue.

The book is described as being set between the sound and the sea, Long Island is home to some of America's most intriguing country houses. This book highlights the best examples, telling the story of each through outstanding contemporary color photography. The dwellings, which began as 17th-century homesteads and 18th-century, high-style plantation manor houses, embody centuries of ownership and building activity―an aesthetic evolution shaped by both Dutch and English colonial influences and proximity to the cultural crossroads of Long Island Sound and New York City.

Mayor Richard Smith; Tom Postilio of Douglas Elliman; singer and American Songbook Ambassador, Michael Feinstein; Mickey Conlon of Douglas Elliman and Kyle Marshall, author of the "Americana: Farmhouses and Manors of Long Island" book.

These many-layered homes, both large and small, have anchored successive generations engaged in living well amid evolving American taste, each generation expanding, altering, and redefining them in accordance with popular trends and personal eccentricities. Representing the best of maverick Americana, their charmed interiors exude warmth, comfort, and familiarity and contain wonderful old objects and materials that will satiate all who hunger for old houses.

The newly listed $2.495 million 19-acre waterfront estate that hosted the signing dates back to 1687. Listed on the National Register of Historic Places, the home most recently of former Smithtown mayor and Smithtown-founder descendent Malcolm Smith, Jr. still has the walk-in fireplaces from 1687 and many historical details still intact.

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Inside The Madison Launch Event

Last Thursday, the real estate community came out in full force to celebrate the launch of sales at Madison House, the tallest residential building in NoMad.

The team behind the Broken Shaker at the Freehand Hotel served specialty cocktails at the Madison House sales gallery which features furniture by Molteni & C and custom millwork throughout.

Noteworthy guests included Douglas Elliman's Howard Lorber, Susan de Franca, and Karen Mansour, JD Carlisles's Evan Stein, Jurg Rehbein, and Fosun International's Matt Liang.

Standing 805 feet tall, Madison House is the tallest residential tower in NoMad, offering panoramic, picture-perfect views. Architecturally conceived from the inside-out, with exterior design by Handel Architects and interiors by Gachot Studios, each of the 199 luxuriously appointed homes features open and airy floorplans, corner windows, at least 11-foot ceilings and nine-foot doors. Douglas Elliman Development Marketing’s Leonard Inzirillo, Jacob Franco, Matthew Gulker, and Evan Shaffer will be the exclusive sales team for Madison House. 

“As construction progresses and the façade is fully complete, we are excited to launch sales at Madison House and bring to market a truly special collection of residences,” said Jules Demchick, Chairman of JD Carlisle Development. “The floor to-ceiling windows, spacious floorplans and soaring ceilings in each residence creates an incredible sense of volume, while maximizing light, air and unobstructed views.” 

Pricing for one-bedroom residences begin at $1.49M, with occupancy expected Fall 2020. Douglas Elliman Development Marketing is the exclusive sales and marketing firm for the project.

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Sir Ben Kingsley Honored At The Algemeiner's J100 Gala

Actor Sir Ben Kingsley and U.K. Channel 4 TV star Rachel Riley were honored at The Algemeiner’s 6th Annual J100 Gala in New York on September 26, 2019. The evening celebrated the release of the Algemeiner’s J100 List; 100 significant individuals who influence Jewish life.

Editor In Chief and CEO, Dovid Efune, and Publisher Simon Jacobson welcomed guests to the important evening. “How does the tragic story of antisemitism end? Who can say? What we do know is that we are called on today to write our chapter in the book. We are determined that it shall never be said that under our watch the beast of antisemitism reawakened and that it did so unopposed” said Efune.

Holocaust survivor Halina Silber, number 16 on Oskar Schindler's list, presented Kingsley the newspaper’s illustrious Warrior For Truth award. In 1993 Kingsley embodied Itzhak Stern in the movie, Schindler's List. Kinglsey was welcomed to the stage with a standing ovaion. He thanked his wife, Daniela Lavender, in the audience before recalling the many roles he’s acted that draw a spotlight on Judiasism and antisemitism. “When I met with the great Steven Spielberg to discuss playing Itzhak Stern I asked him ‘what is my narrative function in this role?’ and he said ‘Conscious. Witness’.

The evening's Master of Ceremonies was CNN journalist Bianna Golodryga. Speakers included Consul General of Israel in New York Ambassador Dani Dayan, David Sterling and Ben Newhouse. Guests included Ira and Ingeborg Rennert, the Mayor of Beverly Hills John A. Mirisch, Sima and Morad Ghadamian, David Steinmann, George Farmer, Joseph and Deborah Aronow, Sam Herzberg, Shalom and Iris Maidenbaum, Gail Propp, Michael and Dana Cohen, Richard Miller, Mark Moskowitz, Ariel and Aleta Grunberg, Michael and Tanya Grunberg, Martin Sanders, Sol and Meri Barer, Jeffrey H. Rosen, Jonathan Holtzman, Ron Agam, James Taranto, Rickie Freeman, Buck Sexton, Dominic Green, Marty Peretz, Jere Van Dyk, Sir Clive Gillinson, Tuvia Tenenbom, Tunku Varadarajan, and Erwin Pearl. Event Chairs were Robert H. and Amy Book, and Neil and Sharon Book. Honorary Chairman was Bernard-Henri Levy.

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