Last Night Martha Stewart x Belvedere Vodka Own World Cocktail Day with Quality over Quantity Initiative

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Last night, Belvedere Vodka launched Quality over Quantity, a U.S. initiative to inspire mindful consumption and celebrate the brand’s all-natural philosophy and quality stance with an immersive mixology session with renowned lifestyle expert, Martha Stewart.

Guests joined Martha and Belvedere Global Education Manager, Alice Farquhar on Belvedere’s Instagram channel (@belvederevodka) to learn more about the initiative, mix up cocktails, and try their hand at creating the new superfood Belvedere Berry Zest cocktail. The half-hour session offered many light-hearted Martha-isms

Martha posts on Instagram the Drake “Switch” challenge featuring her Silver Saber Bespoke bottle tagging Drake himself and Snoop Dogg to join in with her!

The Quality over Quantity initiative is motivated by the values of the Belvedere brand, to be transparent and honest in making a lasting positive impact on the environment. Made from nature, Belvedere has introduced its newest range of quality, all-natural, superfood cocktails. Now more than ever, consumers are looking to brands that are authentic and passionate about nourishing the natural character of the earth and the people who live on it.

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Stay at Home with a “Martha Martini”

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After a long day of working at home or staying inside, you can still have some fun and create your own Happy Hour. If you want to taste and prepare something new, the lifestyle guru and home-cook Martha Stewart created and shared her recipe for the “Martha Martini.”  Stewart uses the secret ingredient of Belvedere Vodka, the world’s first ultra-premium vodka enjoyed by other well-known celebrities such as singer Janelle Monáe, chef Ina Garten, and chef Candice Kumai. Take a break, call or video chat friends or family members and re-create some martinis from home.  

Before you begin, here is a Martini Pro-Tip from Martha Stewart:  

While making your martini, “wait until the whole shaker becomes cloudy with cold, like, film.” When this occurs, you know that your martini is ready to pour!  

Martha Martini  

  • 1/4 cup of Vermouth 

  • 4 cups of Belvedere Vodka 

  • Lemon Twist Garnish 

Method: Combine all the ingredients in a shaker with ice, then shake until very cold. Strain into a chilled martini glass and garnish with a lemon twist.  

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Belvedere Classic Martini 

  • 2 oz / 60ml Belvedere Vodka   

  • .25 oz / 7ml French Fortified Wine  

  • Pink Grapefruit Twist Garnish 

 

Method: Combine all the ingredients into a mixing glass and stir over ice until very cold. Strain into a chilled martini glass and garnish with a pink grapefruit to add a twist.   

If you don’t have a martini shaker here are a few alternatives you may have around in your kitchen so you can still create your own:  

  • To-go coffee mug - placing your finger over the opening to avoid any spills, add ice and ingredients as usual and shake! 

  • Steel water container – add ice and any ingredients you need and shake!  

  • An empty jam or pasta jar – after thoroughly cleaning the container, add ice and ingredients (making sure to seal the lid tightly) and shake!  



Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.