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P​h​oto Credit: Interior Marketing Group

Padel Meets Luxury: Sotheby’s x Pro Padel League Reception at 111 W 57th Street

December 10, 2024 by Jeremy Lindy in Real Estate

As the Pro Padel League (PPL) debuts “The City’s Cup” in New York City, an exclusive reception at the iconic 111 West 57th Street on November 22nd promises to fuse sportsmanship, luxury, and architectural splendor. This elite gathering celebrates the intersection of competitive sport and high-end real estate in the heart of Billionaire’s Row—a stretch of Manhattan synonymous with prestige, opulence, and perhaps even royal connections (King Charles is rumored to be among its admirers).

P​h​oto Credit: Interior Marketing Group

A Masterpiece in Modern Living

The event unfolds in Penthouse 76, a duplex residence perched atop the slender and stunning Steinway Tower, designed by SHoP Architects. As one of the tallest residential buildings in the Western Hemisphere, this architectural marvel redefines the city skyline. Offering over 7,000 square feet of ultra-luxury living space, Penthouse 76 features soaring ceilings, floor-to-ceiling windows, and panoramic views of Central Park and beyond. This exclusive venue sets the perfect stage for a reception filled with luxury, sport, and sophistication.

P​h​oto Credit: Interior Marketing Group

Meanwhile, the newly unveiled Residence 58 offers a closer look at the building’s ethos of unparalleled elegance. This 4,183-square-foot full-floor masterpiece, designed by the acclaimed Interior Marketing Group (IMG), opens directly into a formal entry gallery that flows into a sprawling Great Room. The space is framed by 14-foot ceilings and floor-to-ceiling windows, perfectly highlighting the verdant views of Central Park. IMG’s staging elevates the interiors with a palette of creams, greens, and muted metallics, along with rich textures and art pieces from their in-house collaborative, Art Loft. The result is a serene, nature-inspired retreat—a grounded counterbalance to the energy of the city.

Sport and Sophistication

111 W 57th Street stands out not only for its stunning residences but also for its unique indoor padel court, a rarity in Manhattan. The court’s presence aligns seamlessly with the Pro Padel League’s mission to elevate padel, one of the fastest-growing sports globally, into a luxury lifestyle staple in North America.

Guests at the reception will mingle with world-class padel stars such as Augustin Tapia and Gemma Triay while enjoying a curated menu of drinks and bites from Sotheby’s in the luxurious Penthouse 76. The event also highlights the City’s Cup, a fierce championship where the PPL’s top eight teams will battle for a $100,000 grand prize. Matches at Brooklyn’s Duggal Greenhouse, running from November 19-23, offer premium experiences, including a Fan Village, VIP Lounge, and food from Eataly.

Staging Dreams and Setting Records

At the heart of 111 W 57th’s success is Cheryl Eisen, celebrity designer and CEO of Interior Marketing Group, whose staging has attracted buyers like Jeff Bezos. Eisen describes her approach as “designing a connection with the perfect buyer.” For Residence 58, Eisen crafted a space that transcends traditional staging—it's a story, an experience, and a gateway to unparalleled luxury. With its layered fabrics, bespoke art, and indoor greenery, the residence blends modern sophistication with timeless warmth, making it feel like home for the world’s most discerning buyers.

P​h​oto Credit: Interior Marketing Group

From its architectural feats to its bespoke amenities, 111 West 57th Street represents the pinnacle of Manhattan luxury—a fitting partner for the PPL’s celebration of athletic excellence and cultural prestige. Whether for padel, penthouses, or a taste of life at the top, this event is where sport and sophistication converge.


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December 10, 2024 /Jeremy Lindy
Real estate, New York, New York Real Estate, 111 West 57th st.
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