Magic Hour Rooftop Bar & Lounge Launches Surf Club Summer Pop-Up
Get ready to dive into summer with a splash of nostalgia at Magic Hour Rooftop Bar & Lounge’s latest seasonal pop-up, the Magic Hour Surf Club. Launching on Tuesday, June 18th, this vibrant transformation will turn the all-season rooftop into a retro beach paradise, promising guests an endless summer experience in the heart of New York City. Conceptualized by Yvonne Najor, VP Marketing for TAO Group Hospitality, in collaboration with Design House Décor, the Surf Club pop-up is set to be the hottest spot in town this season.
Adorned with eclectic surfboards, vibrant sunflowers, and swaying seagrass, Magic Hour’s rooftop will transport you to a dreamy beach destination. The East terrace will feature cabana seating and a chic vintage bus, perfect for photo ops with the iconic Empire State Building as your backdrop. On the West terrace, guests can relax on retro beach chairs under fringed umbrellas and enjoy the infamous revolving carousel decked out in vibrant florals. Embracing the Coastal Cowgirl trend, the putt-putt area will have a Western rustic charm, making it a unique and exciting destination for summer fun.
To complement the beachy vibes, the new menu curated by Senior Beverage Director Nikki McCutcheon and VP of Culinary Operations Chef Jason Hall offers a selection of refreshing summer sips and bites. Cocktails like the "This Ain't Texas," a frozen margarita served in a cowboy boot vessel, and the "Magic Michelada," a beer cocktail with hot sauce, lime juice, agave, and a Tajin rim, are perfect for cooling down on a hot day. Food offerings include the shareable 2 Foot Long Coney Island Hot Dog, Jumbo NYC Pretzel with nacho cheese sauce, and Lobster Corn Dogs with Old Bay mayo, ensuring there’s something delicious for everyone.
Magic Hour’s Surf Club pop-up promises to be a must-visit destination this summer, offering a unique blend of nostalgic beach vibes, delicious food and drinks, and stunning city views. Mark your calendars for June 18th and get ready to experience an endless summer at Magic Hour Rooftop Bar & Lounge.
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