Hearst Magazines launched today All Out Studio – a new fitness app and OTT streaming platform with more than 35 hours of premium video content from Hearst’s premier health and wellness brands including Men’s Health, Women’s Health, Runner’s World, Prevention and Cosmopolitan.
The membership-based platform, launching on July 11, will be available to consumers through a mobile app on iOS and Android devices as well as on Apple TV; with Roku and additional OTT streaming options rolling out later this year.
For $100 per year (or $15 per month), “All Out Studio” users will have access to results-driven fitness programs created by more than 25 expert trainers, including Don Saladino, Hannah Eden, Eric Leija, and Men’s Health Fitness Director Ebenezer Samuel. Backed by the authority of the world’s largest and most-trusted media brands in the wellness space, app users of all fitness levels can choose from a variety of workout programs – “Superhero Shred,” “Kettlehell,” and “Amped,” among others – designed to transform and enhance physical health.
Of the launch, Hearst Magazines Vice President of Consumer Products Sheel Shah said, “Consumer appetite for on-demand video is at an all-time high with more than 70% of our audience asking for guided workout programs. In the fitness space, there is currently no platform that offers the variety of content and level of programming that we can provide through our media properties. We are excited to offer readers an action-oriented extension of the brands they love in a format that makes fitness accessible wherever they are.”
“All Out Studio” will launch with 15 full training programs, with new content continuously added to the platform.
Users can download the app on iOS, android, and AppleTV or visit AllOutStudio.com to for more information.