Zoë Kravitz, Iggy Pop, and Takashi Murakami Front Dom Pérignon’s Bold New Campaign

Dom Pérignon has never merely released campaigns—it launches creative chapters. Its latest, Creation is an eternal journey, is more than a celebration of luxury; it's an ode to the artistic soul. In a sweeping new initiative set to unfold throughout 2025, the Maison brings together a brilliant collective of cultural icons—Zoë Kravitz, Tilda Swinton, Anderson .Paak, Clare Smyth, Alexander Ekman, Takashi Murakami, and Iggy Pop—to explore the many forms of creative expression that inspire, endure, and evolve.

Captured through the lens of photographer Collier Schorr and the vision of filmmaker Camille Summers-Valli, the campaign goes far beyond traditional branding. Each featured talent offers a personal and provocative glimpse into their process, sharing what fuels their artistry—from music and film to gastronomy and visual design. The result is a richly layered tapestry that invites viewers into an intimate dialogue around the nature of influence, vulnerability, and creative legacy.

Launching alongside the campaign is a landmark exhibition in London on May 16, which will trace Dom Pérignon’s artistic collaborations from icons like Andy Warhol and Jean-Michel Basquiat to Marilyn Monroe, Christian Dior, Lady Gaga, Karl Lagerfeld, and Iris van Herpen. With this new chapter, Dom Pérignon positions itself not only as a symbol of timeless luxury, but as an ever-evolving stage for cultural discourse. One thing is certain: this journey of creation is just beginning.

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