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Luxury Concierge Service The Prelude Set to Achieve $20M in First-Year Sales

May 15, 2024 by Jeremy Lindy in The Look

In an era where time is the ultimate luxury, The Prelude is redefining the concierge industry. Founded by seasoned concierge Stefan Di-Finizio, The Prelude is a high-end digital concierge service designed for ultra-high-net-worth individuals (UHNWIs). With its innovative app and dedicated lifestyle managers, The Prelude is set to hit $20 million in sales within its first year, filling a significant gap left by traditional travel agents.

A Disruptive Force in Luxury Concierge Services

Launched with backing from Turnbull Capital Holdings, The Prelude boasts high-profile advisors like Alex Spiro, attorney to A-list celebrities such as Elon Musk, Jay-Z, and Alec Baldwin. The company's mission is clear: provide the super-rich with unparalleled travel and lifestyle management services through a blend of cutting-edge technology and personalized, high-touch service.

The Prelude Experience

The Prelude offers a membership-based service where UHNWIs can book holidays, experiences, and more, all managed through an intuitive app. Members are assigned dedicated lifestyle managers who handle every detail of their travel and lifestyle needs, ensuring a seamless and luxurious experience. Each lifestyle manager, supported by two assistants, serves no more than 10 members, guaranteeing personalized and attentive service.

Innovative Technology Meets Personalized Service

The app allows members to communicate directly with their lifestyle managers, book experiences, view itineraries, and receive real-time updates. This combination of real-time technology and 24/7 support from dedicated teams ensures that The Prelude can scale without compromising on service quality.

Founder’s Vision and Market Need

Stefan Di-Finizio

Stefan Di-Finizio, a veteran of the luxury travel industry, founded The Prelude to address the frustrations UHNWIs face with current travel and concierge services. Di-Finizio’s experience with SkyClub and Velocity Black highlighted the need for a more integrated and personalized approach. The Prelude’s model combines the best aspects of technology and human touch, offering a superior alternative to both self-service online booking platforms and outsourced travel support from large credit card companies.

Case Studies of Excellence

The Prelude’s success stories speak volumes. When a member's commercial flight was canceled, The Prelude arranged a private jet within 60 minutes, ensuring the family’s vacation proceeded without a hitch. Another member enjoyed exclusive access to LouLou’s during Paris Fashion Week, thanks to The Prelude's connections and swift arrangements.

Looking Ahead

The Prelude aims to expand its global presence and enhance its digital offerings. The ultimate goal is to become a premier lifestyle management company, known for exceptional service and seamless integration of luxury goods and services. Anmol Bhandari, Managing Partner of Turnbull Capital, emphasizes that The Prelude’s tech stack and high-bar service level set it apart in a fragmented travel space.

"The Prelude solves a significant market need with its impressive infrastructure and platform. Their attention to detail and personalized service is unmatched," Bhandari said.

As The Prelude continues to grow, it remains committed to providing UHNWIs with the ultimate luxury experience, combining convenience, exclusivity, and unparalleled service.


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