Social media marketing has been around for quite some time, and it has become indispensable for any serious marketing campaign. The importance and power of social media can be best seen through a recent privacy incident, the Facebook Cambridge Analytica Data Breach, which shook the world in March 2018. Experts predicted that it would hit the social media behemoth hard, but surveys showed that the majority of the US users were still loyal to Facebook and that 75% of them even used it more despite the scandal. Here are some of the most important factors which can help you run a successful media campaign.
Know your audience
No matter how many time this has been repeated, it’s still important to put an emphasis on the fact that the only way to create a successful campaign on social media is to identify your target audience and research their preferences. This will allow you to take advantage of their favorite channels, as well as to craft your marketing message in a manner they find appealing and relatable. In other words, you have to try and test different content types, such as articles, images, videos, infographics, or even funny memes, and keep an eye on your metrics to see what works and what doesn’t. It’s also important to establish which platforms are most suitable for your business. It’s no secret that Facebook has 2.2 billion active monthly users, but this fact isn’t the only one to take into consideration when choosing your channels. You need to go deeper and find the way to attract your audience with compelling content crafted and adapted for every particular channel. To find out what’s trending on major social media marketing platforms among users interested in your industry, it’s a good idea to use services for social media monitoring in Australia, or any other region you want to target. It’s much easier to produce your content when you understand what your audience wants and what makes them tick.
Know your goals
Equally important as knowing your audience, is establishing your goals and working on attaining them. Social media platforms can’t help you if you’re simply throwing darts in the dark hoping for the best. Here are some things that you can strive to achieve:
- Improve your brand awareness. Promoting your brand mercilessly and aggressively isn’t the right tactic. Try creating meaningful, useful content which will be educational and relevant to your target audience.
- Boost your sales. By targeting a more specific audience with the help of keywords, hashtags, and phrases, you’ll be able to generate qualified leads and turn them into paying customers.
- Build loyalty with your customers. Bearing in mind that attracting new customers is somewhere between five and 25 times more expensive than retaining the existing ones, it’s clear that you need to make sure that your customers are satisfied. Social media is an excellent channel for customer support and by being responsive and helpful, you can score yourself some brownie points with your existing customers, not to mention generate some good PR. Another great tactic for building a loyal following is encouraging user-generated content.
Know your competitors
Since you’re competing in the same market and for the same audience, it’s of vital importance to follow your competitors’ every move on social media. Not only will this help you feel the pulse of the industry, but it will also allow you to steal a couple of strategies and tricks that work. This kind of research is very useful as you can get an insight into how they engage with their customers, what kinds of content they publish, and how their posts are performing. Also, if they have some big news, you’ll be among the first to hear it. What you should do is simply follow your competitors across all channels that you’re using, and subscribe to their newsletters. Facebook even lets you list all your competitors’ pages and track their performance. Besides that, you can also highly benefit from the option to target your competitors’ audience with Facebook Ads. As you can see, spying on your competition has never been easier and more effective.
Don’t waste your time and resources. Check out these simple tips and transform your social media marketing into a driving force for the growth of your business.