A Guide to Finding the Best Schools Near Your NYC Home

When you have kids, finding a great school becomes a top priority. Living in New York City offers lots of choices, but it can be overwhelming to figure out which school will be the best fit for your child. NYC has a wide range of public, private, and charter schools, each with different strengths. Knowing what to look for can make this process a lot smoother.

Understanding the local school districts and zones is the first step. Each neighborhood may have its own set of schools, and your address can determine which ones are available to you. This is why many parents consider the quality of nearby schools when deciding where to live. Being in a good school zone can be a big plus, not just for your child's education but also for your home's value.

Next, you’ll need to dig a little deeper and use online tools to research and compare schools. There are many resources available that provide detailed information on school performance, student-to-teacher ratios, and parent reviews. While online research is essential, nothing beats visiting the schools in person. Meeting the administrators and getting a feel for the environment can tell you a lot about whether a school will meet your child’s needs. Lastly, considering extracurricular activities and special programs can help you choose a school that offers more than just academics. These additional opportunities can be crucial for your child's overall development.

Finding the right school for your child might take some time, but it is worth every effort. This guide will help you navigate the process of finding the best schools near your NYC home, ensuring a bright future for your kids.

Understanding School Districts and Zones in NYC

Navigating school districts and zones in NYC can feel like a maze, but understanding them is crucial for finding the best school for your child. New York City is divided into several school districts, each containing multiple schools. Your home address determines your zoned school—the one your child is automatically eligible to attend.

Knowing your school zone can save you time and effort. Most public schools in NYC prioritize students living in their respective zones. You can find your zoned school by using the NYC Department of Education's website, where you simply enter your address. This tool will show you the schools your child can attend based on where you live.

Being aware of special districts and choice programs is also important. Some schools, especially charter and magnet schools, accept students from different zones or districts. These schools often offer unique programs and might have additional application requirements. By getting familiar with school zones and districts, you prepare yourself for making informed decisions about your child's education.

Using Online Tools to Research Schools

Once you understand the school districts and zones, the next step is to use online tools to research schools. The internet is full of resources that can help you compare and evaluate schools. Websites like GreatSchools and the NYC Department of Education's portal offer detailed information on school performance, including test scores, graduation rates, and student-to-teacher ratios.

Parent reviews are another valuable resource. Many online platforms let parents share their experiences with specific schools. Reading these reviews can give you insights into a school's culture, strengths, and weaknesses. While reviews should be taken with a grain of salt, they can offer useful perspectives from those who know the school best.

Interactive maps are also helpful tools. These maps show the locations of schools within your preferred area and often provide quick links to more detailed information about each school. You can filter these maps by criteria important to you, such as school type, performance ratings, and special programs. Using these online tools can help you make a well-informed choice about the best schools near your NYC home.

Visiting Schools and Meeting with Administrators

Virtual research is helpful, but visiting schools in person can give you a clearer picture. When you visit a school, you can see the facilities and meet the staff in person. This firsthand experience can help you decide if a school is a good fit for your child.

Start by scheduling tours with the schools you are interested in. Many schools offer open houses where you can meet teachers and administrators. Pay attention to the condition of the classrooms, libraries, and outdoor areas. A clean, well-maintained school is often a good sign of a quality learning environment.

During your visit, ask questions about the school's policies, teaching methods, and support services. Talking to the principal or other administrators can give you insights into the school's priorities and philosophy. Observe how the staff interacts with students and visitors. Friendly and engaged staff members can make a positive difference in your child's education.

Evaluating Extracurricular Activities and Special Programs

Beyond academics, extracurricular activities and special programs are important for your child’s overall development. Extracurricular activities can include anything from sports teams to music, art, and clubs. These activities help children develop social skills, hobbies, and even future career interests.

Check what kinds of extracurricular activities the schools offer. Some schools have strong sports programs, while others might excel in arts or science clubs. Find out how easy it is for students to join these activities and what kind of commitment they require. This will help you make sure the school offers opportunities that match your child's interests and strengths.

Special programs are also worth considering. Some schools offer advanced placement (AP) courses, gifted and talented programs, or services for students with special needs. Look into what kinds of programs are available and how they can benefit your child. Having access to these programs can make a big difference in your child's academic journey.

Final Thoughts

Finding the best schools near your NYC home can be challenging, but with the right approach, you can make an informed decision that benefits your child’s education. Start by understanding school districts and zones to know which schools are available to you. Use online tools for initial research, then visit the schools to get a firsthand look at their environment and meet the staff. Don't forget to evaluate extracurricular activities and special programs to ensure your child has a well-rounded experience.

Taking these steps will help you find the best fit for your child and give you peace of mind, knowing you made the right choice. Investing time in this process is crucial for your child’s future success and happiness.

Ready to start your search for the perfect school? Visit Off The MRKT for expert advice and resources on finding the best homes in NYC. Your child's bright future is just a click away!

Living Above It All: Fifth Avenue’s Tallest Penthouse Hits the Market

At a staggering 880 feet above Manhattan, Penthouse 80 at 520 Fifth Avenue offers an unmatched vantage point from the highest residential address on the world’s most famous boulevard. This remarkable full-floor home, designed by the esteemed Charles & Co., encapsulates the pinnacle of modern urban living, where architectural elegance meets breathtaking views. Priced at $11.5 million, this residence is more than just a home; it’s a statement of living at the city’s highest echelon.

Credit: Alden Studios

A Residence in the Sky

Spanning 2,562 square feet, Penthouse 80 is a masterpiece of refined minimalism. Nearly 13-foot ceilings and dramatic arched windows flood the interiors with natural light, perfectly framing iconic Manhattan vistas. The layout includes two bedrooms, two bathrooms, a powder room, and a chef’s kitchen outfitted with top-tier finishes, seamlessly blending functionality with artistry. The primary bathroom, clad in polished marble, evokes the tranquility of a private spa, while direct elevator access ensures unparalleled privacy and exclusivity.

Charles & Co., the design firm behind the residence, is known for its understated luxury and A-list clientele, including George and Amal Clooney. Their thoughtful approach is evident in every detail, making this penthouse a rare convergence of craftsmanship and comfort.

Credit: Alden Studios

Elevated Living: The Penthouse 88 Amenity Suite

Life at 520 Fifth Avenue extends far beyond the walls of Penthouse 80. Residents enjoy access to the exclusive Penthouse 88 Amenity Suite, a curated collection of spaces designed for indulgence and escape. Among its highlights:

• A glass-enclosed solarium with skylights offering panoramic views.

• A stately reading room and lounge, anchored by a marble fireplace.

• A private dining room, featuring bespoke murals and elegant detailing.

• A game room complete with a vintage billiards table.

These spaces evoke the grandeur of Fifth Avenue’s history while embracing the communal luxury of modern city living.

Credit: Alden Studios

Fifth Avenue Redefined

As the tallest residential tower on Fifth Avenue, 520 Fifth Avenue represents a bold vision of urban life. Blending private residences with world-class offices and wellness-driven amenities, this 1,002-foot tower reimagines what it means to live and work in the heart of Manhattan.

For the discerning buyer, Penthouse 80 is more than an address—it’s a lifestyle. With its unmatched height, impeccable design, and access to unparalleled amenities, this residence offers the rare opportunity to live above it all while remaining in the center of everything.

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How to Find High-Rise Apartments with Great Amenities

Finding the perfect high-rise apartment can feel like searching for a needle in a haystack. With so many options available in New York City, it's important to narrow down what truly matters to you. High-rise apartments come with a variety of amenities that can make your living experience comfortable, enjoyable, and convenient. Knowing which amenities are must-haves and which you can live without will help streamline your search.

Looking for high-rise buildings involves more than just browsing listings online. It requires thorough research to ensure the buildings you consider offer the amenities you need. From fitness centers and swimming pools to doormen and on-site laundry facilities, different buildings offer different perks. Sorting through these options can seem overwhelming, but breaking it down step-by-step makes it easier.

Once you have a list of potential buildings, touring the apartments in person is crucial. Photos and descriptions can be misleading, so it’s vital to see the amenities firsthand. This step helps you evaluate if the apartment lives up to your expectations and if the amenities are as advertised. Additionally, setting a realistic budget and knowing how to maximize it can help you get the best features without overspending. By following these steps, you can find a high-rise apartment that meets your needs and enhances your lifestyle.

Identifying Your Must-Have Amenities

Before we start our search for the perfect high-rise apartment, it’s important to identify which amenities are essential for our lifestyle. Making a list of must-have amenities helps narrow down the options and focus on what truly matters. Common amenities that many people consider essential include:

1. Fitness Center: A gym in the building can save time and gym membership fees.

2. Swimming Pool: Great for relaxation and exercise.

3. Doorman/Security: Enhances safety and convenience.

4. On-site Laundry: Saves the hassle of hauling clothes to a laundromat.

5. Parking Garage: A necessity if we own a car.

6. Rooftop Terrace: Offers outdoor space and stunning views.

7. Pet-Friendly: If we have pets, this is a non-negotiable.

Consider our daily routines and what amenities would make life easier. For instance, if we work from home, having a dedicated workspace or common areas with WiFi could be crucial. Families might prioritize amenities like playgrounds and family-friendly areas, while social butterflies might appreciate lounges and entertainment spaces. A home elevator could also be a game-changer for those with multi-level homes, providing convenience and accessibility for all family members.

Making a clear list helps us stay focused during our apartment hunt, ensuring we don’t get distracted by features that aren’t important. This strategy makes it easier to spot the buildings that align with our must-haves.

Researching High-Rise Buildings

With our list of must-have amenities in hand, the next step is to research high-rise buildings that offer these features. Start by checking online real estate websites for listings that match our criteria. Most platforms allow us to filter results based on amenities, making it easier to find suitable options.

Reading reviews and ratings can give us insight into the building’s management and the quality of the amenities. Residents’ experiences can highlight issues we might not see in the official listings. Additionally, visiting real estate forums or local social media groups can provide insider information and personal recommendations.

Another valuable resource is a real estate agent who specializes in high-rise apartments. They often have access to exclusive listings and can provide expert guidance based on our needs. They can also inform us about upcoming listings before they hit the market.

Using these methods, compile a list of potential buildings. Researching thoroughly helps avoid wasting time visiting apartments that don’t meet our needs. This step ensures we focus on high-rise buildings that truly offer the amenities and lifestyle we’re looking for.

Touring Apartments and Evaluating Amenities

Once we have a list of potential buildings, it's time to tour the apartments and see the amenities firsthand. Pictures and descriptions can be deceiving, so an in-person visit is essential. Here’s what to look for during the tour:

1. Fitness Center: Check the equipment’s condition and the gym’s cleanliness. Is it well-maintained and spacious enough to accommodate residents?

2. Swimming Pool: Ensure the pool area is clean and well-kept. Look for safety features and adequate lounging space.

3. Doorman/Security: Interact with the doorman or security personnel to gauge their professionalism and friendliness. Feel if there's a sense of security.

4. On-site Laundry: Inspect the laundry facilities. Are they clean, modern, and sufficient for the number of residents?

5. Parking Garage: Verify the availability and condition of the parking spaces. Is it secure and easy to access?

6. Rooftop Terrace: Visit the terrace to assess its size and view. Is it a pleasant space suitable for relaxing or entertaining?

During the tour, ask the building management about any hidden fees or additional costs associated with the amenities. It’s important to know what you're getting into before signing a lease. Take notes and photos to help compare different buildings and their amenities later.

Maximizing Your Budget for the Best Features

Maximizing our budget helps us get the best features without overspending. Begin by setting a clear budget based on your financial situation, ensuring you factor in rent, utilities, and any additional fees for amenities.

Prioritize the amenities listed as must-haves. If we need to make compromises, identify which features are less essential. For instance, if having a fitness center is crucial, but a rooftop terrace is a bonus, focus on buildings that offer a great gym even if they lack a terrace.

Negotiation is another key aspect. Speak with landlords or property managers to see if there's room for negotiation on rent or fees, especially if the building has been on the market for a while. Some buildings might offer discounts or incentives for signing longer leases or for move-ins during off-peak seasons.

Shared amenities can also provide a good balance between luxury and cost. Buildings with shared lounges, co-working spaces, or community gardens offer extra perks without significantly raising rent. Using these strategies ensures we make the most of our budget while securing a high-rise apartment with the essential features.

Final Thoughts

Finding a high-rise apartment with great amenities involves careful planning and research. From identifying the must-have amenities to touring potential buildings, each step is important in securing a home that meets our needs and budget. By setting clear priorities and thoroughly evaluating amenities, we can streamline the process and find the perfect apartment that offers comfort, convenience, and a little luxury.

Being informed and proactive makes the hunt for a high-rise apartment much smoother. A clear understanding of what we want helps us focus on buildings that meet our needs, making the apartment search less stressful and more rewarding. It's all about balancing what we desire with what we can afford, ensuring we get the best possible living experience.

For more expert tips on finding high-rise apartments and navigating the real estate landscape, visit Off The MRKT. We provide valuable resources to make your apartment hunt successful and enjoyable. Start your New York real estate search today with Off The MRKT and find the high-rise apartment of your dreams!

The Orchard Tops Out at Over 823 Feet to Become the Tallest Building in Queens

Long Island City’s skyline has a stunning new centerpiece: The Orchard, a 70-story residential tower that has officially topped out at over 823 feet, making it the tallest building in Queens. Developed by BLDG Management Company and designed by Perkins Eastman, the soaring structure promises to set a new benchmark for luxury living when it welcomes residents in early 2026. With Corcoran New Development exclusively handling marketing and leasing, The Orchard will offer 824 rental residences, including 248 affordable housing units, cementing its role as a transformative addition to the borough.

A New Standard in Amenities

The Orchard’s 100,000 square feet of amenities push the boundaries of what luxury rentals can offer. A 60,000-square-foot landscaped backyard includes a resort-style outdoor pool, three pickleball courts, a running track, an outdoor movie theater, and an orchard grove. Residents can also enjoy yoga terraces, private cabanas, grills, fire pits, a dog park, and even a children’s playground.

For breathtaking views and social gatherings, the 70th-floor Sky Lounge boasts a terrace, bar, chef’s kitchen, and private dining areas, offering unparalleled vistas of New York City. Indoor wellness facilities include a second pool, a regulation-size basketball court, a spa with steam rooms and saunas, and cutting-edge fitness studios. Entertainment spaces range from an arcade and multimedia theaters to private workspaces and a podcast studio, making The Orchard a one-stop destination for leisure, work, and relaxation.

A Grand Welcome

Residents and visitors alike will be greeted in style through a private porte-cochère entrance, enhancing the experience of arrival. The ground floor features 13,000 square feet of retail space, bringing convenience and vibrancy to the surrounding neighborhood. A two-story parking garage with over 200 spaces further ensures easy access for those on the go.

A Bold Vision for Queens

Lloyd Goldman, President of BLDG Management, emphasized The Orchard’s groundbreaking approach to luxury living:
"With The Orchard, we’re not just building a building — we’re setting a new standard for luxury residences rich in premium amenities in Queens. From breathtaking views to over 100,000 square feet of amenities, The Orchard reflects our commitment to creating a home that is both sophisticated and deeply connected to the vibrant energy of Long Island City."

When it opens in January 2026, The Orchard will offer studio to three-bedroom residences designed to meet the needs of modern city living. For updates and more information, visit theorchardlic.com or follow along on Instagram @theorchardlic.

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Top Questions to Ask When Renting in New York City

Renting an apartment in New York City can be an exciting but daunting process. With so many factors to consider, it’s important to know the right questions to ask. Each apartment and building can be vastly different in terms of what is included and what additional costs might arise. Asking the right questions can help you avoid unexpected surprises and ensure you find a place that fits your needs and budget.

Understanding exactly what is included in your rent is crucial. Some apartments may include utilities and other benefits, while others may charge extra. Knowing this upfront can help you budget more effectively and avoid any financial strain down the line. Additionally, it’s important to inquire about any additional fees that might not be immediately obvious. These can range from application fees to charges for maintenance and common area usage.

Understanding the terms of your lease and renewal policies is also key. Knowing the length of the lease, the notice period for renewal, and any rules regarding breaking the lease early can save you from potential headaches later. Lastly, the amenities offered by the building and the surrounding neighborhood can greatly impact your living experience. These features can make a significant difference, whether it’s access to a gym, pet-friendly policies, or nearby parks.

By asking these top questions, you can make a more informed decision and ensure your new NYC apartment meets all your expectations. Let’s dive into the specifics to help you navigate the apartment rental process smoothly.

What Is Included in the Rent?

When renting an apartment in NYC, it's important to know what is included in the rent. Rent usually covers the cost of living in the apartment, but there can be variations. Some apartments include utilities like water, electricity, and heating in the rent. Others might charge these separately. Always ask upfront to avoid surprises. Knowing what is included helps you budget more accurately.

Additionally, check if the rent covers any amenities. Some buildings offer perks like a free gym, laundry facilities, or even Wi-Fi included in the rent. Others might provide basic cable or security services. These amenities can add great value, so it's worth knowing if they're part of the rent or if you'll need to pay extra.

It's also a good idea to ask about any services provided by the landlord or management. Services like maintenance, trash removal, and pest control can be included in some places. Knowing this information helps you understand what you're paying for and can prevent unexpected costs.

Are There Any Additional Fees?

In addition to the rent, there could be additional fees that we need to consider. Asking about these fees upfront ensures that we won't be caught off guard later. One common fee is the application fee. This fee covers the cost of processing your rental application and can vary from building to building.

Another potential cost is the security deposit. Most rentals require this deposit to cover any potential damage to the apartment. It’s usually refundable if the apartment is in good condition when you move out. However, it's important to confirm the amount and the conditions for getting it back.

Parking fees are another consideration, especially if you have a car. Some buildings offer parking for an extra monthly fee. If parking is a necessity, be sure to ask about the cost and availability. Additionally, some apartments charge for access to certain amenities like a rooftop deck or swimming pool.

Lastly, inquire about moving-in fees. Some buildings charge for moving in or out due to elevator usage or extra cleaning. Being aware of these fees helps us plan our budget better and avoid any unexpected charges.

What Are the Lease Terms and Renewal Policies?

Understanding the lease terms and renewal policies is crucial when renting an apartment. The lease outlines all the rules you need to follow while living there. Make sure to ask about the length of the lease. Most leases are for one year, but some might be shorter or longer. Knowing the lease term helps you plan your stay and future moves.

It's important to know the policies for renewing the lease. Ask if there are any changes in rent or terms when you renew. Some buildings raise the rent each time you renew, while others might keep the same price. Understanding the renewal process helps you avoid surprises and budget accordingly.

Also, check what happens if you need to break the lease early. Life can be unpredictable, and you might need to move before your lease ends. Ask about any penalties or conditions for ending the lease early. Some places might let you sublet your apartment, while others could charge a fee. Knowing these details helps you avoid unexpected costs and stress.

What Are the Building and Neighborhood Amenities?

The amenities in and around the building can greatly affect your living experience. Start by asking about the building amenities. Common amenities include gyms, laundry rooms, and community spaces. Some buildings offer additional perks like rooftop decks, swimming pools, or security services. Knowing what amenities are available can help you decide if the apartment meets your lifestyle needs.

It’s also important to consider the neighborhood amenities. Ask about nearby parks, grocery stores, and public transportation options. Living close to these conveniences can make your daily life much easier. If you have a pet, find out if there are any pet-friendly parks or services nearby.

Also, think about your specific needs. If you enjoy dining out, ask about the local restaurants and cafes. If you have children, inquire about schools and playgrounds in the area. Knowing the neighborhood amenities helps ensure that your new home fits well with your lifestyle.

Final Thoughts

Finding the right apartment in New York City involves asking the right questions. Knowing what is included in the rent and being aware of any additional fees can save you from unexpected costs. Understanding the lease terms and renewal policies ensures you’re well-prepared for your stay and any changes that might come up. Assessing the building and neighborhood amenities helps you choose a home that suits your lifestyle and needs

Taking the time to ask these questions will make your apartment search smoother. With this knowledge, you can find a place that fits your budget and enhances your daily life.

Ready to start your apartment hunt? Visit Off The MRKT for more insightful tips and to find your perfect NYC apartment today!

NYC Buyers Want More Outdoor Space—Here’s How to Deliver

In the city of New York, the demand for outdoor space is increasing among homebuyers. Urban living often limits access to personal gardens or patios, making outdoor areas a prized commodity. Whether it's for relaxation or social gatherings, buyers are looking for that slice of nature within the concrete jungle. Sellers should know that a well-designed outdoor area can add significant value to a property.

Sellers looking to increase their home's appeal should consider enhancing any existing outdoor areas. For instance, did you know that an astonishing 87% of homebuyers express a preference for homes with outdoor patio areas? This statistic from Kiplinger underscores the importance of outdoor spaces in property listings. Incorporating outdoor space goes beyond mere aesthetics; it's about creating a livable atmosphere. These spaces offer residents a private retreat from the city’s hustle and bustle, enhancing overall quality of life. 

Practical Solutions for Creating Outdoor Spaces

Transforming an outdoor space does not necessarily require a complete overhaul. Sometimes, the implementation of simple features can significantly enhance the appeal and utility of an area. Wooden deck additions can substantially boost the value of homes being sold in New York City. According to Remodeling Magazine's 2020 Cost vs. Value Report, the cost recovery for wooden deck renovations is approximately 72%. Sellers can capitalize on the demand by creating or upgrading existing decks.

Versatile outdoor furniture and décor can anchor a space, making it inviting and functional. Sellers should curate these areas with a focus on comfort and practicality, perhaps including weather-resistant seating and elements that allow for year-round use. This can transform underutilized spaces into sought-after features.

Design Tips for Maximizing Outdoor Living Areas

When upgrading an outdoor space, utilizing creative design strategies can maximize both space and appeal. Simple changes, such as strategic plantings and outdoor lighting, can significantly enhance a yard or balcony’s charm. Homeowners should experiment with design elements that complement the architecture of the building.

You should also be sure to make use of any green space your property has. Quality landscaping and smart maintenance of your plants can make a huge impact on returns. According to Home Depot, any mulch layer you add should remain between two to three inches in depth for the optimal health of plants. For more information about maintaining visually appealing and sustainable landscapes, it pays to reach out to local experts for a personalized care plan. After all, plant health directly impacts the overall aesthetic and functionality of outdoor space.

Skillfully designed layouts that incorporate versatile design elements, such as retractable awnings or modular furniture, can further enhance a property’s outdoor appeal. These features provide flexibility in usage, ensuring that the spaces are as functional as they are beautiful throughout different seasons.

The Financial Benefits of Upgrading Outdoor Spaces

Investment in outdoor space enhancement can result in substantial gains during property sales. Minor upgrades, such as adding a patio, can significantly increase buyer interest and the overall market value of a property, enhancing its selling prospects. The Cost vs. Value Report reveals that home renovations like deck additions and minor kitchen remodels tend to recoup most of their costs upon selling. Specifically, wooden deck improvements offer a 72% return on investment, which can positively impact offers during property sales.

As you might imagine, well-planned and maintained outdoor spaces resonate with potential buyers' desire for tranquility and entertainment areas. By focusing on improving these spaces, sellers can tap into the growing demand among prospective buyers. 

Making the Right Investments

In New York City’s competitive real estate market, even the smallest outdoor space can become a valuable asset. With just a few strategic upgrades, small outdoor spaces can make a big impression—potentially leading to higher offers and quicker sales. Turn your outdoor areas into welcoming extensions of the home, and you’ll be sure to see the results.

Robert Levine on the Penthouse Demands of the Modern Buyer and Building for Resale Value.

From its inception, RAL has nurtured its roots as a design, urban planning, and engineering based organization whose philosophy and knowledge base has been fine tuned into an authentic, educated process for project management through over 44 years of development. Respect for the design and construction process has allowed management and staff to gain an awareness and appreciation for the methods and techniques used to build and sequence complex projects with demanding partners and clients. 

What does the Penthouse buyer in New York City want most right now?

Outdoor space has always commanded a premium for Penthouse buyers but is arguably the top request now. The other key feature is a true sense of exclusivity. Privacy matters. We accounted for this with the private elevator access at Quay Tower. We make the physical spaces at Penthouses exceptional. We always add at least one foot to the ceiling height and create a special envelope to enjoy captivating views.  

How does RAL think about floorplan development with the end user in mind?

We spend a lot of time ensuring floor plans, materials and finishes are timeless. By not responding to a trend, our residences have forever appeal. This makes a huge difference in our sales efforts and is appreciated by buyers for resale value. Because you can’t anticipate the market, you need to ensure the units remain as innovative and attractive as when construction wraps.

In the development of the floorplan, we are always looking at the lifestyle of the individual, knowing that they will pay a premium for the lifestyle we provide. Number one is looking at closet space and storage space, if possible. Then we look at room sizes and the ability to privately dine and entertain. In Penthouses we tend to create a separated kitchen with in-kitchen dining as well as a formal dining room. The appliance selection has entertainment in mind, such as individual freezers, refrigerators and, of course, wine fridges. Penthouses have more elaborate bathrooms and lighting selections. We want the end user to feel like every need is accounted for in the floorplan.

photo credit: RAL Companies.

Are combination units typically offered by the developer and what are the pros to delivering move-in ready combinations? 

One of the things we do, which is very different from other developers, is that we design the building from the onset to ensure combinations will work without major modifications. David Wine, our partner at Oliver’s Realty Group, has always been laser focused on this. For example, at Quay Tower the AE and AB lines have combination plans which were completed from the onset to give us the option to offer a larger residence just by opening up one wall. We make it easy so there is no need to move mechanicals. It’s all predetermined and steers our sales process. We’ve been able to capture demand for larger units with this method.

RAL was founded as an architectural firm, how does this influence your approach to development?

Well we are one of the few developers who design floor plans in-house. The fact that we are architects means that we begin all projects with a configuration of the floor plans and conceptual plans. We always determine the yield in advance. We further develop the units from day one but know the layouts and the end goal from the start. This makes RAL very competitive when bidding for projects because we can approach each scenario as designers, architects and builders. Floor plan configuration in advance applies to amenities too. We create a true lifestyle and would never put a fitness center in a basement for example. Community building and quality programming of all square footage is always top-of-mind.

What are the tiny details that you feel buyers appreciate most that can actually make or break a deal?

One aspect is physical and one is financial. On all of our projects we create a budget in the offering plan and we’ve never had a project that requires the common charges to be increased in the first five years of occupancy or more. This gives the sales team reliability on the monthlies. We value presenting the full picture to buyers from the get go. This is the ultimate detail for savvy buyers.

Little details are also appreciated that mitigate the need to customize or spend further once you are settled in the residences. Early on we started using Nest thermostats and pre-wired all residences for electric shades and blinds. These are nominal costs upfront but massive selling points.

Vince Cangelosi our Managing Director Design & Development selects incredible finishes with classic appeal in locations that could be overlooked like the wall finishes in common areas and public areas. Selecting the right amenities is also immensely critical and anticipating all age groups and usage is vital. We consider the full experience. 

Do you foresee Brooklyn surpassing Manhattan condo prices in the future?

Given the land scarcity of Manhattan, I don’t think average Brooklyn condo prices will surpass Manhattan apart from cases that are truly one of a kind.  In all three of our Brooklyn projects, the opportunities were once-in-a-lifetime with waterfront and Brooklyn Bridge Park access. With protected views and protected greenspace, condo prices can rival Manhattan and we’re proud to have set price records at Quay Tower.. 

What is the perfect recipe for a successful condominium project? 

The perfect recipe comes back to the developer’s team. Look for a sponsor's history. View past performance and research the developers reputation. Longevity in the market matters. We have been delivering since the 70s. I live in one of my buildings! Every building is a community, it's really nice to see them appreciated.

What is next for RAL Companies?

We always have a pipeline and we are completing a few projects in New York where we acted in a third party role. In addition to selling out Quay Tower, we are the project manager and developer of Monogram. We are overseeing the completion of the residential units at the Surrey Hotel. And have a few residential projects to complete alongside a financial institution in Williamsburg. We have condos underway in Steamboat Springs, Colorado, the Mandarin Oriental Residences in Grand Cayman and the new Four Seasons in Telluride, Colorado.

Robert Levine is the Chairman and CEO of RAL Companies.

Quay Tower is an incomparable residential development situated directly on Brooklyn Bridge Park. Celebrated New York City architect, ODA, and acclaimed Santa Monica-based designer, Marmol Radziner, have wrapped California modernist interiors in a striking metallic and glass façade. Vanke and Oliver’s Realty Group are partners on the project. 

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