The Legend of Red Hand is a second annual Campari Red Diaries short film starring Zoe Saldana and directed by Stefano Sollima. In this film, Zoe’s character, Mia Parc, in her pursuit of the perfect cocktail. The perfect cocktail is represenint the U.S. bartended and bevarge director of the NoMad NYC and LA Leo Robitscheck, and his Jitney Negroni. Jitney Negroni is the perfect refreshment to add to your evening. This drink was created specifically for the film itself. It also was served at the newly opened NoMad Hotel Los Angeles.
The Legend of Red Hand continues Campari’s ethos that “every cocktail tells a story.” The perfect cocktail is hard to find, that is why this short film made it easy and known that their never-ending journey to create the ultimate cocktail. This short film starring Zoe Saldana, best known for her appearance in Avatar and the Guardians of the Galaxy. The Legend of Red Hand is mystery for views around the world in pursuit to find the perfect Campari cocktail. The short film takes place under Duomo Cathedral in Milan, the birthplace of Campari, where Mia Parc (Zoe Salanda) is trying to uncover the mysterious figure of “Red Hand”. The craftsman behind the best Campari cocktails ever known, through a thrilling and intense atmosphere.
The dedication and relentless search of the cocktail leads Mia to uncover the world of “Red Hands”, exceptionally talented bartenders from across the globe helped with the making to create the best cocktails with Campari. Six of the world’s best bartenders, each of whom showcase their skills to master the “Red Hands” cocktail creations. Mia may be a fictional character; but the bartenders she meets are real-life masters of their cocktails. In addition to brief appearances in “The Legend of Red Hand, the six bartenders have created their own Campari signature cocktails and filmed video interviews discussing the inspiration behind their recipes and passion for mixology.”
Zoe Saldana noted, “Playing Mia Parc in The Legend of Red Hand was a fantastic experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection. Being part of a campaign that not only has a great legacy with a brand with such rich iconic heritage is always such a pleasure. Campari is an excellent partner who recognizes that behind a great cocktail, there is a great bartender, and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.”
experience, allowing me to delve into a world steeped in mystery and intrigue through my character and her mission for perfection. Being part of a campaign that not only has a great legacy with a brand with such rich iconic heritage is always such a pleasure. Campari is an excellent partner who recognizes that behind a great cocktail, there is a great bartender, and without the participation of amazing hands, the ingredients wouldn’t quite live up to their fullest potential.”
Stefano Sollima says, “As an Italian, and someone who enjoys telling shorter stories in this genre, it has been an honour directing The Legend of Red Hand. Working with globally recognized and gifted actors to tell such an intriguing and mysterious story to represent a brand as iconic as Campari has made the whole experience very memorable. In the film, I’ve explored the very essence of Campari: the secret ingredient that enables you to achieve such a splendid result. Yet that component is just a tiny part, and what makes the difference is how much you put in. Similarly, Red Hand is the secret, the hidden element that makes all the difference.”
Two well written quotes from Zoe Saldana and director Stefano Sollima expressing how appreciative they were to take on the roles and bring life to cocktails.
The Legend of Red Hand is available on Campari;s official YouTube channel, social media channels, as well as being celebrated with a red carpet premiere in Milan.