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Sage Transforms 767 Third Avenue: A Blend of History and Modern Elegance in Midtown East

September 20, 2023 by Jeremy Lindy

A Historic Vision Realized in Modern Times

In the bustling heart of New York's Midtown East, Sage, a prominent real estate development and management company, has unveiled the newly redesigned lobby and amenities floor of the iconic 767 Third Avenue. This transformation isn't just about modernization; it's the realization of a vision from the 1980s. Originally, the goal was to craft a lobby with a transparent, floor-to-ceiling curved glass window facade. However, technological constraints of the time made this challenging. Fast forward to today, and with the expertise of FXCollaborative, that vision has been brilliantly brought to life.

Celebrating a Milestone with Prestige and Elegance

Guy Geier, Managing Partner at FXCollaborative, Jonathan Iger, CEO of Sage, Alexandra Cuber` of Fogarty Finger Off The MRKT

Guy Geier, Managing Partner at FXCollaborative, Jonathan Iger, CEO of Sage, Alexandra Cuber of Fogarty Finger

The grand unveiling was more than just a corporate event. It was a gathering of partners, tenants, media, and family, all coming together to celebrate the metamorphosis of this landmark building. Jonathan Iger, CEO of Sage, and Guy Geier, Managing Partner at FXCollaborative, took the spotlight, sharing insights and expressing gratitude. Iger emphasized Sage's dedication to enhancing the tenant experience, while Geier delved into the innovative design elements that make the lobby a masterpiece in its own right.

Introducing "Oasis": A Haven of Luxury and Functionality

Beyond the lobby, the 7th-floor amenity space, christened "Oasis," stands as a testament to Sage's commitment to tenant well-being. Designed by Fogarty Finger, this space is a blend of co-working areas and relaxation zones. From a Terrace Garden equipped with a dropdown screen for films to a Plaza Sculpture Garden, the amenities are both lavish and functional. Sage has already introduced the "Oasis" concept at 767 Third Avenue and 437 Madison Avenue, with plans to expand it to 77 Water Street.

Sage Transforms 767 Third Avenue: A Blend of History and Modern Elegance in Midtown East - Off The MRKT

A Commitment to Excellence and Tenant Satisfaction

Sage's transformation of 767 Third Avenue is more than just a redesign; it's a statement of their dedication to providing unparalleled real estate solutions. As Jonathan Kaufman Iger, CEO & President of Sage Realty, puts it, the reimagined 767 Third Avenue is set to be the go-to property on Third Avenue for tenants seeking boutique office space. With a dynamic array of spaces and services, Sage aims to inspire and exceed the evolving needs of its tenants and members.

The Sage Legacy: A Collection of Iconic Addresses

The transformation of 767 Third Avenue is just one chapter in Sage's illustrious journey. The Sage Collection boasts some of Manhattan's most classic addresses, including 437 Madison Avenue, 77 Water Street, 747 Third Avenue, 777 Third Avenue, and 2 Gansevoort Street. Each property, with its unique charm and history, underscores Sage's commitment to blending the classic with the contemporary.



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