PHX Pineapple Wants to Send You on “Pineapple Time Off” This Summer
PHX Hydration Energy Drink is giving summer a tropical little jolt with the launch of its new Pineapple flavor, a zero-sugar drink made with 700mg of electrolytes, 200mg of natural caffeine, 100% daily value of eight essential vitamins, and just 10 calories. The new flavor leans into everything people want once the weather starts warming up: hydration, energy, and the faint emotional promise that your inbox is not real and you are actually somewhere near a beach.
Photo Credit: PHX Hydration Energy
To celebrate the launch, PHX is rolling out its “Pineapple Time Off” contest with Barstool Sports founder Dave Portnoy, an official partner of the brand. From April 27 through May 9, fans can enter for a chance to win a trip to Hawaii by commenting on PHX’s contest social posts with #PHXPineappleContest and sharing why they deserve a tropical break. It is a fitting campaign for a flavor built around vacation energy, especially for anyone whose current summer plans involve more meetings than Mai Tais.
PHX Pineapple is available now online at drinkphx.com, with retail availability beginning April 27, and all PHX flavors are also available on Amazon. With its mix of electrolytes, green tea-based caffeine, vitamins, and zero sugar, the new Pineapple flavor is positioned as a refreshing summer sip for workouts, beach days, long workdays, or simply pretending your afternoon caffeine run counts as self-care.
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