No Signs of a Summer Slowdown: Why Sellers Should Act Now

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 By Louise Phillips Forbes

With 34 years of experience in residential real estate and nearly $6 billion in career sales, I can confidently say: the so-called “summer slump” is nowhere in sight. Buyer demand remains strong, inventory is moving, and motivated sellers are successfully closing deals. The momentum of the spring market has rolled right into summer—and that means opportunity! 

Serious buyers are still actively searching, but soon their attention will shift to summer getaways, sleepaway camps, and second homes. For sellers, my message is clear: If you’re considering listing, don’t wait. Focus on the fundamentals: Preparation, Presentation, and Pricing.

Preparation
With renovation costs continuing to climb, how you present your home can be even more important than how you price it. A well-prepared property portfolio creates emotional impact, cultivates trust, and minimizes buyer objections before they arise.

Presentation
When it comes to presentation, less is more. How we live in a home is very different from how we market it. Sellers should edit down personal items, reduce visual clutter, and rearrange furniture to highlight space, light, and versatility. Buyers need to envision themselves—and their future—the moment they step through the door.

Pricing
The market is no longer looking back. Buyers are evaluating value based on today’s active listings, not sales from months ago. Pricing must reflect what’s happening now. And if interest is slow? As I always advise my clients: “If you haven’t gotten any offers, it’s time to sharpen your pencil and meet the market.”

Representing both sellers and buyers at Brown Harris Stevens, I’ve already closed or put under contract nearly $50 million in prime New York City real estate this year. The opportunities are here, but they won’t last forever.

The summer market is real. The time to act is now.

Xoxo,
Weze

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