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Staging Real Estate for Short-Term Rental

May 08, 2024 by Jeremy Lindy

Staging a home for short-term rental can significantly increase rental rates, attract more bookings, and elevate the popularity of your property. From thoughtful furniture arrangement to unique décor, let's explore practical and creative ways to stage your short-term rental property to ensure it stands out in a competitive market.

First Step to a Showroom-Ready Home

Start by thoroughly decluttering and deep cleaning the property to create a showroom-ready environment. Removing personal items like family photos, personalized knick-knacks, and children's artwork allows guests to envision themselves in the space.

Organizing storage spaces like closets, cabinets, and pantries is equally important. Prospective renters often inspect these areas, and neat, orderly storage suggests a well-maintained property with ample space for their belongings.

After decluttering, deep clean every corner of your property. Pay special attention to carpets, windows, and all surfaces to ensure everything sparkles. If the task seems daunting, consider hiring professional cleaners to help your property shine.

For those who want to streamline the process, you can explore services like Chalet - Your STR Resource Hub, or similar agencies. These platforms can simplify your decluttering and preparation process by connecting you with trusted vendors, including professional organizers and cleaning services.

Maximizing Space and Comfort

Rearranging and updating furniture can significantly impact the perceived space and comfort of your property. Arrange furniture to ensure logical flow and ease of movement between rooms. For example, arrange living room seating to foster conversation and relaxation.

When selecting furniture, choose neutral and contemporary pieces that appeal to a broad audience. This helps depersonalize the space and encourages guests to envision themselves in the rooms.

Consider refinishing outdated furniture as a short weekend project. Refinishing furniture is a great option if you don't want to make a significant investment since you can often find inexpensive old pieces on facebook marketplace.. Just a few updated pieces can refresh the entire look of a room.

Illuminate for an Inviting Ambiance

Good lighting makes your property feel warm and welcoming. Start by maximizing natural light by opening all curtains and blinds to brighten up each room.

Update any outdated lighting fixtures with modern alternatives that fit your property's aesthetic. For darker areas like hallways and corners, add floor or table lamps to brighten the space. Use consistent color temperatures throughout to create a cohesive and uniform look.

Create Cozy Living Spaces
Creating a cozy and inviting atmosphere in each room is essential for attracting renters. In the living room, arrange furniture to foster conversation and relaxation. Add throw pillows, blankets, and area rugs for warmth and comfort.

In the bedroom, make the bed with high-quality linens and decorative pillows. This enhances the room's appeal and encourages renters to feel pampered. If space allows, consider staging a small reading nook with a comfortable chair and a floor lamp.

With the rise of remote work, a functional home office nook can also be a valuable addition. Even in limited space, set up a desk, chair, and basic office supplies to create an inspiring workspace.

Maximizing Niche Areas

Highlighting unique spaces makes your property stand out from the competition. One effective way to do this is by using custom metal signs. A laser-cut, powder-coated black metal sign with a city name, welcoming message, or home gym theme can make a striking impression in the entryway, home gym, or garage. For a garage or home gym, consider signs like "Welcome to Nashville" or "Fitness Zone." These custom pieces add sophistication and personality.

Outdoor living spaces are another key area to focus on. If your property has a backyard, patio, or balcony, stage it as an inviting outdoor dining or lounging area. Arrange stylish outdoor furniture, add potted plants or string lights, and create a space where potential renters can imagine themselves enjoying warm summer evenings.

If your property has an unfinished basement, consider transforming it into a game room, additional living area, or home theater. Even basic staging, like adding a pool table or foosball table, can help guests see the space's potential.

Appeal to Vacationers with Themed Décor

For properties aimed at vacationers, consider themed décor that aligns with local attractions or lifestyle preferences. If your property is in a beach destination, incorporate nautical décor with seashells, driftwood accents, and light colors to evoke a relaxed coastal vibe.

In a mountain retreat, create a cozy atmosphere with plaid throws, wood accents, and rustic furniture. Add vintage skis or snowshoes for an authentic touch.

For urban properties, sleek furniture, industrial lighting, and city-themed artwork can give a modern, chic feel. Consider adding stainless steel countertops, industrial accents, or other metal artwork to create a memorable impression.

Making a Lasting First Impression

The exterior of your property is the first thing guests see, so boosting curb appeal is crucial. Start with landscaping by trimming bushes, mowing the lawn, and planting colorful flowers. Even a small improvement can make a significant difference.

Repainting the front door in a bright and inviting color can instantly refresh the property's look. Pair it with custom metal house numbers for a unique and polished appearance. Installing a "Welcome" sign made of laser-cut and powder-coated black metal at the front door can also set a welcoming tone.

Finish the look with porch décor such as a stylish outdoor seating arrangement, a welcome mat, and potted plants.

Neutral Paint Palette

A fresh coat of paint in neutral colors can dramatically improve a home's appearance. Stick with light grays, warm beiges, and soft whites to create a bright, neutral canvas that appeals to a wide audience. Neutral walls make rooms feel larger and allow renters to visualize their décor.

Accent walls can add character without overwhelming the space. In the living room or bedroom, a subtle accent wall in a complementary color can provide visual interest and make the room stand out.

Showcase Your Efforts

After staging your property, capture its best features with professional photography. High-quality photos can make your property stand out in online listings and attract more interest. If possible, create a virtual tour to give potential renters an immersive experience that showcases your efforts.

A virtual tour allows viewers to explore the property from the comfort of their homes, making it a powerful tool for attracting long-distance guests. Ensure that each room is well-lit and staged to perfection before the photoshoot.

Conclusion

Staging your real estate for short-term rental can significantly increase rental rates, attract more bookings, and boost your property's popularity. From custom metal signs to smart home technology, each detail adds to the overall appeal. By following these staging tips, you'll ensure that your property stands out and leaves a lasting impression on prospective guests.

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