How Display Homes Influence Real Estate Decisions
While homebuyers viewing an empty property can imagine what things would look like if they decide to move in, showing them a fully furnished preview is still an incredibly powerful tool. It gives them a better sense of the proportions of each room and the flow of the property, in a way that printed plans and photos can't. This article explores the influence of model homes over real estate decisions in more detail.
Setting Reference Points for Sizes
Display homes provide prospective buyers with helpful references to use for sizes. This is important because printed floor plans, while supplying useful figures, often don't help people to visualise the spatial relationship between objects inside a building. For example, knowing the measured area of a living room doesn't really help you know whether it'll feel cramped or spacious once you've added a sofa, coffee table, and TV.
Seeing a fully furnished room makes it a lot easier to understand the floor plans and judge whether furniture and appliances will be an appropriate size.
Enhancing Builder Credibility
For the vast majority of people, real estate decisions are the largest financial decisions they'll make in their lives. It's important for them to feel like they are getting great value for their money and not spending huge sums on something that is going to fall apart quickly or need lots of repairs. Having a model home to show buyers demonstrates that the developer is well-organised and that the builders are able to do high-quality work.
Presenting Upgrade Options
Most developers offer base packages along with a selection of luxury home features that buyers can purchase as additional upgrades. There's usually a lot of these, and listing them all in text can overwhelm buyers. They're more likely to say no to everything than make a separate decision about each thing. However, seeing them on display inside a furnished home can make the upgrades look much more appealing. It's also easier to demonstrate their benefits.
Allowing Sensory Evaluation
People looking for a home are not just focused on figures like it's a business decision. An important factor is whether the home feels right to them, and this is difficult to gauge in an empty property. Although the interior design may not be the same as what they'd choose, the layout, textures, and sounds are likely to be similar enough to give them an idea of whether they can make it into a comfortable home.
Adjusting Location Preferences
In the early stages of buying a house, which mostly take place online, people's preferences are largely shaped by the photos and information they are given about individual properties. Online house listings generally don't show the surrounding area. Visiting a home gives buyers a chance to assess the neighbourhood and decide whether it is the kind of place they would like to live in.
Conclusion
By turning theoretical information and 2D images into tangible experiences, display homes can have a powerful effect on homebuyers' decisions. This may not always work in the developer's favour, but with a strong interior design team and a good understanding of what buyers are looking for, there is a very high chance that it will have a positive impact.
