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Creating a Business Plan: Your Roadmap to Small Business Success

April 16, 2025 by Jeremy Lindy

If you have a business idea that you want to get off the ground, you need a business plan to fully realize your dreams. This not only helps you clarify your own concepts, but also allows you to secure funding to support your venture. 

At first, writing a business plan might seem like homework that you want to skip out on. But the more you look into it, the more it becomes clear that it’s a necessary tool for your business’ success. To help you bring it together, here’s how to create your business plan. 

Be Clear About Your Business Concept

Before you can start putting ideas on paper, you need to be clear about your business’ concept in your own head. This includes answers to questions like what does your product offer, what type of target audience do you have, and how will you sell your solutions. When you have answers to these inquiries, you can follow the guide to small business success in competitive markets and write a strong business plan. 

Pick a Business Plan Format

When you are ready to write your business plan, you need to pick one of two common business plan formats. This includes the traditional business plan that gives a detailed breakdown of your operations, and the lean startup plan that only offers a brief overview of your business. For example, if you are planning to sell perishables, a traditional plan may allow you to include things like how you may use an accelerated aging calculator to ensure product quality for customers, but a startup plan may not go into that much detail. 

Since a traditional business plan offers more information, it’s often best to write your plan in that format. This can help you make a positive impression from the moment you are asked to make your pitch through a business contact or investor platform. But in some cases, a lean startup plan might be the preferred choice of those who request your plan. For the purpose of detail, this guide will give you a step-by-step breakdown of writing a traditional business plan.

How to Write a Traditional Business Plan?

Start Off By Summarizing Your Idea

The first step in your business plan is an executive summary. This is a brief on your business idea, operation, solutions, and financing. 

Give a Rundown of Your Business

This is a detailed description of your business and the challenges it intends to address. This is where you speak about the best aspects of your business. 

Do Market Research and Present It

From a competitor pricing service to a competitive analysis solution, you can use various options to learn more about your target market. This is where you put your market analysis.

Talk About Your Business Structure

Your business structure helps you define if your business is a sole proprietorship, a partnership, or a limited liability company (LLC). This familiarizes investors with how you want to run your business. 

Highlight Your Offered Solutions

Whether you are following real estate business plan tips or restaurant business plan suggestions, you need to clearly define your product or service. 

Don’t Forget Outreach Methods

Marketing and advertising is extremely important for any business. This is where you outline solutions like an email marketing app to market your operations.

Outline How Much Money You Need

For many business owners, the main purpose of a business plan is to secure funding. Here, you can also outline how to buy equipment for your business while keeping costs low. 

Conclude With Business Projections

Your business projections define how much money you will be able to make in a certain period. This can manage investor expectations and also keep you motivated. 

By following these tips, you can make sure that you outline your business idea, possible income, and required funding in a way that appeals to the people you need by your side. This can help you bridge the gap between having your business as a concept and making it a reality. 

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