Samantha Yanks, Former editor-in-chief of Modern Luxury’s Gotham and Hamptons magazines has been named the new Chief Marketing Officer at real estate firm Douglas Elliman. Yanks will be responsible for the strategic leadership of Elliman’s fully-integrated national marketing program, and will be the creative force behind brand creation, digital marketing, brand management and positioning.
Bringing in her publishing experience working in markets that mirror Elliman’s including New York City, Los Angeles, the Hamptons, Boston and Aspen to help with a seamless brand message across all Elliman markets.
Her position also includes overseeing agent and property marketing, Elliman Magazine and the firm’s blog Elliman Insider as well as major sponsorships such as the Hampton Classic and Art Basel Miami.
“I am beyond thrilled to join Douglas Elliman and for the opportunity to work with this powerful global brand,” said Yanks. “I’ve always had a passion for real estate as it is so much about lifestyle, design, art and culture, and I look forward to bringing my strengths, knowledge and relationships in these areas to Elliman.”
As editor-in-chief of Modern Luxury’s Gotham and Hamptons magazines, Yanks was responsible for overseeing all the editorial pages while securing and managing the magazines’ high-profile contributors and celebrity talent. She exceled at generating content that monetized both the print and digital platforms for each brand she worked with.
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