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Decoding Cognac: What the Labels Really Mean

February 03, 2026 by Jeremy Lindy

Cognac labels carry distinctive and precise information about quality and ageing, yet they often look simple. Words like XXO and VSOP are regulated classifications tied to the maturity of eaux-de-vie in oak rather than marketing slogans. The section below talks about cognac labels and the classification of what is inside the bottle, to help drinkers make more informed decisions.

The Language of Cognac

Cognac is a well-established brand, famous for its heritage, craftsmanship and refined flavour profiles. It is often celebrated as a staple in both ceremonial and casual drinking cultures. As it spreads across the world, the brand feels the pressure to offer clear ways to distinguish maturity levels and style. This is where labelling comes into the picture. Designations like XXO and XO function as a simplified guide to ageing standards rather than quality claims. This offers necessary information to cognac enthusiasts about a suitable profile to suit a specific occasion and their preferences. Individuals looking to learn more about VSOP cognac often find that these labels follow strict regulations, with a reliable framework instead of subjective branding.

Labels play an essential role in distinguishing this blended spirit, as it is often made from eaux-de-vie of different ages. Comparing bottles, without standardised terms, can be confusing and difficult even for experienced drinkers. Newcomers to cognac may mistake these labels as terms describing prestige alone or flavour intensity. Cognac style is shaped by house expertise and blending choices, while the primary purpose of the labels is to indicate minimum ageing requirements. A proper understanding of these labels helps consumers appreciate cognac diversity, move beyond assumptions and navigate through variety with more confidence.

How to Read Cognac Labels

Cognac labels are developed around clearly defined ageing groups that explain what style to expect and the maturity age of the spirit. While you may see them as simple initials, each label highlights regulated standards that maintain consistency in this complex blending process.

Very Special (VS)

VS is a cognac containing the youngest eaux-de-vie in the blend, which is aged in oak for at least two years. These cognacs are fresher, lighter and more vibrant, often with pronounced floral and fruit notes. Thanks to its lively profile, VS is commonly enjoyed in casual settings alone or in cocktails. Cognac enthusiasts can easily and quickly identify this younger style without further production knowledge.

Very Superior Old Pale (VSOP)

VSOP highlights a minimum ageing time for the youngest component in the blend, about four years. The additional years allow the blend to achieve a greater harmony in oak between wood, spice and fruit notes. Most people consider VSOP cognac as a middle ground; versatile in mixed drinks, yet balanced enough for sipping. VSOP is used as a reference point to showcase how ageing deepens complexity while maintaining freshness.

Extra Old (XO) and Extra Extra Old (XXO)

Both represent cognac with longer ageing periods; XO starts at 10 years and XXO at 14 years. These labels share many similarities, including richer textures, deeper aromas and layered flavours. Classification of these categories helps those exploring cognac move past entry-level expressions.

Final Thoughts

Cognac labels are essential guides through the spirit‘s wide ageing and style processes. From the vibrant nature of VS to the rich sophistication of XXO, learning about these designations helps you make informed decisions, regardless of whether you are a seasoned or a newbie drinker.

February 03, 2026 /Jeremy Lindy
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