WHO: Heineken, the official beer sponsor of the US Open, and viral superstar, Benito Skinner (also known as Benny Drama)

WHY: Heineken and Benito are partnering to celebrate moderation through the brand’s latest initiative, 0.0 Reasons, 0.0 Judgment, which is centered around responsible consumption and zero judgment around moderation. This all comes as part of the second year of Heineken 0.0’s L0VE.L0VE limited-edition cans, which are available for purchase at the US Open and are making their nationwide retail debut.

WHAT: Skinner will be in a sky-high tennis line judge chair, giving out compliments instead of critiques to show you don’t need a reason to enjoy a great tasting brew and alcohol-free moment. Benito will kick off on the 25th and will be followed by Aimee Kelly, Isaac Hindin-Miller, and Tiffany Baira who will be popping up at Hudson Yards on 8/26 and Pier 17 and on 8/27. These “0.0 Refs” will be rewarding consumers on the street with ice-cold Heineken 0.0 and US Open tickets. 

WHERE: Grand Central Station, Vanderbilt Hall